
It is no secret that companies have become innovative and creative in their digital marketing initiatives. Competition has become extremely stiff as the consumer has become well informed about the numerous choices available in the market. Accordingly, business people must be equipped with information on the digital marketing trends to expect in 2020. This article offers you all the details:
What Is Digital Marketing?
Digital marketing refers to all the activities that utilize the internet or electronic devices. Some of the channels used include: social media, websites, and search engines. It comes with the following benefits:1. Ease of Connecting With the Online Audience
The number of consumers looking for products online is increasing. It makes sense to come up with a digital marketing strategy given the fact that marketing involves connecting with an audience at the right time and place.2. Beating the Competition
It is daunting to beat competition without a strong online presence. Consumers assume that companies using traditional marketing methods are less innovative and retrogressive. With digital marketing, both small and large business have a chance to market their products cost-effectively.3. Understanding the Needs of the Consumers
A good marketing strategy involves understanding and meeting the needs of the target market. The feedback offered in various digital channels such as the social media and emails helps you to get the relevant information. You can, therefore, make timely and valuable changes.Digital Marketing Trends 2020
In 2020, you can expect the following digital marketing trends to drive businesses’ growth:
1. Smart Speakers
Certainly, consumers are driven towards companies that make efforts to have a personal contact and connection with them. This has led to the rise of smart speakers, who encourage the audience to try products and follow a company on social media platforms. Still, the speakers will offer briefings on the new products launched in the market.
2. Artificial Intelligence
Artificial intelligence has taken the world by storm. Almost every sector is fascinated with how easy it is to gather and analyze critical information. The trend will be helpful for marketers in 2020. They can analyze consumer behavior and hence understand how they find products and services. It will be hence easier to create an effective digital marketing strategy.
3. Chatbots
Over one billion people in the world are interacting via chatbots. The chatbots are software designed to perform an automated function. In this case, they are designed to have a conversation with a consumer. They help marketers to offer their potential or existing clients the information needed during online searches. This trend will lead to business growth in 2020 given that the tools come with a sense of humour and personalized service that cannot be found elsewhere. It is also possible to gather the necessary data in marketing plans which can be integrated with a social media platform or website.
4. Micro-Moment Marketing
A micro-moment is defined as the type of behaviour where consumers turn to a device because of a need to learn something new. During such times, decisions are made quickly on what to buy or where to get a service. Marketers are given a few seconds to convince clients to buy a product. They will be leveraging on this in 2020 with the aim of offering worthwhile solutions. Micro-moments are described as follows:
5. Augmented and Visual Realities
Visionary businesses have realized that consumers want to be involved in different activities. Augmented and visual realities can fulfil the need easily. It allows the target audience to try out a product before they spend any money on it. This way, the business is able to show that it is committed to offering valuable solutions rather than making profits at the expense of the consumer. The tools are new in the marketing world and as such, there are chances that leading businesses will explore the options available and innovate in 2020.
6. More Content
The importance of offering relevant, interesting and accurate content in digital marketing can never be overlooked. The consumer is still demanding for information as opposed to relying on the many adverts flooding in the market. Businesses will continue to write and post blogs on their website. In fact, small business people will increasingly rely on blogs to market their products because it is cheap yet effective. The content must rely on business goals for the strategy to work.7. Personalised Emails
With billions of consumers using emails, they are an important method of communication. In fact, anyone with a keen eye will acknowledge that emails are here to stay. Marketers are now driven towards sending personalized emails to have a greater appeal to the target audience. They do not only market specific products or services, they also use promotional videos and demonstrations. The digital marketing strategy will become even more popular in the coming years as consumers demand for more engagement with companies.
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