It is no secret that companies have become innovative and creative in their digital marketing initiatives. Competition has become extremely stiff as the consumer has become well informed about the numerous choices available in the market. Accordingly, business people must be equipped with information on the digital marketing trends to expect in 2020. This article offers […]
Did you know there are over 1.82 billion social network users worldwide… and that number is expecting to increase to 2.33 in 2017. But, being active on social media is an essential part of your marketing plan. But you need to make sure you reach your audience more effectively than your competitors. It is a […]
Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media. […]
Some people don’t realise how powerful social media marketing can be, but it’s a source where businesses can increase their recognition, traffic and sales with little cost. Marketers have claimed that social media generated immense exposure for their business, there are other benefits of social media marketing as well. Here are 12 benefits of social […]
In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today. Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being […]
It all started with Snapchat, they decided that their app would start letting you post stories to your friends. This trend soon took off, making Instagram and Facebook a little bit jealous. So, Instagram jumped onto the trend introducing stories into their app, once Instagram started Facebook followed. Meaning that all three social media apps […]
Social Media posting is important in any business, you want to make yourself present to your audience, however your design is also very important when it comes to Social Media posting. Your design shows you off as a business so you need to consider what you want your business to look like. Below are 14 […]
Search Engine Optimisation (SEO) has been an important part of business growth for many years. However, as search engines improve, there are improvements you should make within your SEO strategy to continue to rank well in search engines as they improve. Therefore, in 2017 there are SEO trends that are set to dominate that you […]
Social media is an incredibly powerful tool for modern businesses. What we’re interested to know is, are you making the most out of it? Many companies think they’re doing as much as they should but can actually take things further. You see, social media is a fantastic way for businesses to engage with their customers. […]
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