Google Ad Hacks for Service Businesses

  • obm
  • May 9, 2024
  • 9 min read

The beauty of Google ads lies in its potential to reach targeted audiences with precision, but unlocking that potential requires a strategic approach. Whether you’re struggling with low click-through rates, high costs per click, or poor conversion rates, these expert tips are designed to address common pitfalls and propel your campaigns towards success. Optimise Your […]

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5 Google Ad Keyword Mistakes

  • obm
  • May 4, 2024
  • 8 min read

Are you frustrated with running Google ad campaigns that seem to burn through your budget without delivering the expected results? You’re not alone. Many businesses dive into Google Ads without fully understanding the nuances of keyword selection, leading to common mistakes that hamper campaign effectiveness. In this blog, we delve into the heart of Google […]

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There are two reasons your landing page is not converting,  either you have over complicated it or you have not implemented 1 of the 4 elements that is crucial for a successful landing page.   Creating a high-converting landing page for your Google Ads campaign is an important step in turning clicks into customers. Especially in […]

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Google Ads reigns supreme as a powerful tool for local businesses to reach their target audience. However, simply setting up campaigns isn’t enough to ensure success. Regular audits are essential to fine-tune your strategies, optimise spending, and maximise returns.  In this guide, we’ll delve into the intricacies of running a comprehensive Google Ads audit, covering […]

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Are you tired of seeing your Google Ads budget go down the drain without any tangible results? If so, you’re not alone. Many service businesses struggle with ineffective ad campaigns, often due to a common yet critical mistake — neglecting to include negative keywords. Negative keywords play a vital role in ensuring that your ads […]

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Gaining visibility and attracting customers to your local service business can be daunting.  However, there’s a powerful tool at your disposal that can significantly enhance your online presence and drive high-quality leads: Local Service Ads, also known as Google Guaranteed ads.  In this comprehensive guide, we’ll go into what Local Service Ads are, how they […]

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Display URL vs Final URL in Google Ads

  • obm
  • March 18, 2024
  • 3 min read

Mastering the nuances of Google Ads is pivotal for businesses seeking to amplify their online presence and connect with the right audience. Two critical elements of a Google Ad are the Display URL and Final URL.  In this blog post, we’ll unravel the distinctions between these two URLs and delve into their integral roles in […]

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Effective advertising on Google can be a game-changer for home service businesses. In this comprehensive guide, we’ll walk you through the process of setting up Google Ads, focusing on search ads and call-only ads to drive calls and contact form inquiries.  So, buckle up as we optimise your campaigns for maximum performance and lead generation. […]

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When it comes to drawing in new leads via online advertising, home service businesses face a crucial decision on how to allocate their marketing budget effectively.  Google Ads and Facebook Ads are two giants in the digital advertising realm, each with its unique strengths and considerations.  In this blog post, we’ll explore the differences between […]

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Google Ads for Towing, Car Recovery Business

  • obm
  • February 21, 2024
  • 3 min read

In the competitive world of towing and car recovery services, leveraging digital advertising is crucial to stand out and attract customers. In this guide, we’ll break down the steps that we used for one of our clients. For them, we achieved a remarkable £15 per lead with a CPC of £2.29, resulting in 327 leads […]

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