Google Ads reigns supreme as a powerful tool for local businesses to reach their target audience. However, simply setting up campaigns isn’t enough to ensure success. Regular audits are essential to fine-tune your strategies, optimise spending, and maximise returns. In this guide, we’ll delve into the intricacies of running a comprehensive Google Ads audit, covering […]
Are you tired of seeing your Google Ads budget go down the drain without any tangible results? If so, you’re not alone. Many service businesses struggle with ineffective ad campaigns, often due to a common yet critical mistake — neglecting to include negative keywords. Negative keywords play a vital role in ensuring that your ads […]
Gaining visibility and attracting customers to your local service business can be daunting. However, there’s a powerful tool at your disposal that can significantly enhance your online presence and drive high-quality leads: Local Service Ads, also known as Google Guaranteed ads. In this comprehensive guide, we’ll go into what Local Service Ads are, how they […]
Mastering the nuances of Google Ads is pivotal for businesses seeking to amplify their online presence and connect with the right audience. Two critical elements of a Google Ad are the Display URL and Final URL. In this blog post, we’ll unravel the distinctions between these two URLs and delve into their integral roles in […]
Effective advertising on Google can be a game-changer for home service businesses. In this comprehensive guide, we’ll walk you through the process of setting up Google Ads, focusing on search ads and call-only ads to drive calls and contact form inquiries. So, buckle up as we optimise your campaigns for maximum performance and lead generation. […]
When it comes to drawing in new leads via online advertising, home service businesses face a crucial decision on how to allocate their marketing budget effectively. Google Ads and Facebook Ads are two giants in the digital advertising realm, each with its unique strengths and considerations. In this blog post, we’ll explore the differences between […]
In the competitive world of towing and car recovery services, leveraging digital advertising is crucial to stand out and attract customers. In this guide, we’ll break down the steps that we used for one of our clients. For them, we achieved a remarkable £15 per lead with a CPC of £2.29, resulting in 327 leads […]
In the digital age, businesses are constantly searching for reliable lead generation sources that can be turned on and off like a tap. Enter Google Ads – a game-changer for local service businesses, especially in the trades and home service sector. But nothing is without its flaws. So, let’s delve into the pros and cons […]
In today’s digital age, running a successful business often depends on your ability to reach and engage with your target audience online. One of the most effective ways to do this is through Google Ads, a pay-per-click advertising platform that allows businesses to display their ads to potential customers actively searching for their products or […]
Google Ads is a powerful tool that allows businesses to reach their target audience effectively. One key element of a successful Google Ads campaign is the strategic use of keywords. In this guide, we will walk you through the process of adding and removing keywords, ensuring that you target specific keywords to different groups for […]
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