Starting a business is always seen as a big step. So why not take an even bigger step by starting your business abroad? Having a business overseas can help reach a bigger market than you could in your hometown. With the marvels of online work, it is possible to accomplish numerous tasks from around the […]

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Automation and digitization is the key to see your business making it big in the market. The market is difficult to conquer when you are new and challenging to maintain the share when you are old. In either case, technology is a basic requirement to keep yourself ahead of others and create a brand that […]

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Are you tired of seeing your Google Ads budget go down the drain without any tangible results? If so, you’re not alone. Many service businesses struggle with ineffective ad campaigns, often due to a common yet critical mistake — neglecting to include negative keywords. Negative keywords play a vital role in ensuring that your ads […]

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Are you a tradesperson looking to expand your business or dive into a new venture? In today’s digital age, finding the right niche with low competition can be the key to unlocking success. In this comprehensive guide, we’ll explore 18 niche services in the trades industry that offer ample opportunities for growth and profitability. Tapping […]

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Having a strong online presence is crucial for the success of any local business. One powerful tool at your disposal is having a Google Business profile, which allows you to manage how your business appears on Google Search and Maps.  In our opinion, this is the best free marketing tool out there, as it’s free […]

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Gaining visibility and attracting customers to your local service business can be daunting.  However, there’s a powerful tool at your disposal that can significantly enhance your online presence and drive high-quality leads: Local Service Ads, also known as Google Guaranteed ads.  In this comprehensive guide, we’ll go into what Local Service Ads are, how they […]

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Display URL vs Final URL in Google Ads

  • obm
  • March 18, 2024
  • 3 min read

Mastering the nuances of Google Ads is pivotal for businesses seeking to amplify their online presence and connect with the right audience. Two critical elements of a Google Ad are the Display URL and Final URL.  In this blog post, we’ll unravel the distinctions between these two URLs and delve into their integral roles in […]

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Case Study: Eden Horticultural

  • obm
  • March 17, 2024
  • 3 min read

Today we unveil the transformative journey of Eden Horticultural, shedding light on the incredible impact of One Base Media’s digital marketing and lead generation services. Eden Horticultural’s narrative begins with the familiar challenge of struggling to secure leads. However, their story takes a remarkable turn once our proven digital marketing strategies enter the scene.  https://www.youtube.com/watch?v=en8gqcbY4-U […]

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As a towing business owner, your ultimate goal is to turn as many leads as possible into sales. But how can you increase the conversion rate for your Google Ads campaign? Through effective landing page optimisation and other strategic techniques, you can significantly increase your chances of transforming clicks into customers. In this blog, we […]

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Are you investing in Google Ads but not seeing the results you expected? Chances are, your ads may be falling short because they’re not targeting the right keywords or filtering out the irrelevant ones.  In today’s guide, we’ll explore how you can leverage Google’s free Keyword Planner to uncover highly targeted local keywords and efficiently […]

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