Case Study Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

Case Study: Eden Horticultural

obm — Sun, 17 Mar 2024 02:09:45 +0000

Today we unveil the transformative journey of Eden Horticultural, shedding light on the incredible impact of One Base Media’s digital marketing and lead generation services.

Eden Horticultural’s narrative begins with the familiar challenge of struggling to secure leads.

However, their story takes a remarkable turn once our proven digital marketing strategies enter the scene.

Introduction

Our team has been collaborating with Eden Horticultural for over 13 years now sharing our deep industry expertise and innovative solutions. The partnership began when we designed and created two new websites for Eden Horticultural, transforming their online presence and significantly increasing their website activity.

Overhauling website design and functionality

Our first job was the complete revamp of the existing Eden Horticultural’s website. We performed an in-depth analysis to understand the business model, target audience, and unique selling propositions of Eden Horticultural.

Next, we designed a website that was not only visually appealing but also intuitive and easy to navigate.

The new website incorporated user-friendly design elements and features such as an interactive services catalogue, a comprehensive blog section, and seamless navigation. This overhaul dramatically improved the website’s usability, which in turn led to increased visitor engagement and higher conversion rates.

Increasing website activity

The second accomplishment was a significant increase in website activity. We implemented a multi-faceted approach to achieve this. Our team began by optimising the website’s loading speed and ensuring mobile responsiveness to cater to users across various devices. They also developed engaging content and utilised social media platforms to drive traffic to the website.

Furthermore, we set up analytics tools to track and monitor website performance. This allowed us to identify areas of improvement and implement strategies accordingly. As a result, Eden Horticultural saw a substantial increase in web traffic, page views, and time spent on the site.

Implementing targeted SEO

Lastly, our targeted Search Engine Optimization (SEO) strategy brought in the exact type of work that Eden Horticultural was looking for.

By identifying relevant keywords and phrases, we were able to optimise the website’s content to improve its visibility on search engine results pages. In addition, our experts focused on local SEO strategies to attract customers in specific geographic locations.

They ensured that Eden Horticultural’s website was listed in local directories and used geo-targeted keywords to drive local traffic. This targeted approach to SEO not only improved the website’s search engine rankings but also attracted a more relevant audience to the site.

Conclusion

As Eden Horticultural agrees, our comprehensive digital marketing strategy has been instrumental in transforming their online presence and business growth.

Through an intuitive website design, increased website activity, and targeted SEO, we have significantly improved Eden Horticultural’s visibility and reach, demonstrating the power of effective digital marketing.

Want to be our next success story?

Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.

send us a message

Case Study: Driveway and Paving Company

obm — Sun, 18 Feb 2024 07:28:47 +0000

How we generate high-quality leads for a driveway and paving company at £23 each

Are you a driveway and paving company struggling to find cost-effective ways to generate leads?

Well, you’re in luck because today we’ll be unveiling the secrets behind our highly successful lead generation campaign, where we consistently generate leads for a mere £23 each. With an average job value of £3000, our client is not only thriving but witnessing month-over-month growth with a stream of satisfied clients.

Let’s dive into the key components that make this campaign a triumph.

1. Crafting compelling ad copy

The journey begins with the ad copy, the first impression your potential customers get. We’ve meticulously segmented our ad groups into categories such as “garden landscaping,” “landscape architect,” and “landscape gardeners.” This segmentation allows us to target specific groups with tailored keywords, ensuring a focused and efficient campaign. Using both “exact match” and “phrase match” keywords enhances our reach while maintaining relevance.

Moreover, a comprehensive negative keyword list plays a pivotal role in filtering out irrelevant searches. Words like “cost,” “plans,” and “style” might be associated with gardening but aren’t conducive to generating leads. By excluding these, we ensure that our ads are triggered by inquiries with a higher likelihood of converting into leads.

2. The power of headlines

The headlines are where we highlight our Unique Selling Propositions (USPs) and inject a sense of urgency. Creating a compelling narrative in a limited space is an artwork, and our headlines are designed to grab attention and prompt action. Effective headlines serve as the gateway to increased click-through rates and, ultimately, more leads. You can check the video added below.

3. Optimised landing page

Our landing page strategy is simple but effective. We’ve streamlined it to a single page that showcases clear calls-to-action (CTAs) alongside high-quality images of completed projects and customer reviews. The goal is to provide potential clients with a seamless experience, guiding them toward taking the desired action—submitting their information for a quote or consultation.

4. Device optimisation for maximum impact

Understanding user behaviour is crucial, and our data-driven approach led us to an interesting discovery: tablets weren’t converting to leads. As a result, we’ve strategically switched off tablet targeting and optimised our campaign for desktop and mobile users. This ensures that our resources are allocated to platforms that yield the best results, maximising our return on investment.

Campaign overview: numbers that speak for themselves

In the last 30 days, our client has received 69 leads, spending £1500 in the process. With an impressive conversion rate of 9%, the cost per lead stands at an astonishingly low £23. These metrics not only showcase the efficiency of our approach but also the profitability and sustainability of our client’s business.

Conclusion

In conclusion, a well-structured campaign that focuses on ad copy, landing page optimisation, bidding strategy, and device targeting can significantly impact lead generation. By implementing these strategies, our client has not only found success but is on a trajectory of continuous growth in a competitive market.

Watch our video to delve deeper into the intricacies of our lead generation strategy and take your driveway and paving business to new heights of success. Don’t just generate leads; generate quality leads that drive your business forward!

Want to be our next success story?

We did this for our client, and we can do the same for you!

Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our clients.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.

send us a message

Plumbing Case Study: Google Ads for Quality Leads

obm — Fri, 16 Feb 2024 13:23:35 +0000

In the competitive world of plumbing services, an effective online advertising strategy can be the key to unlocking success.

In this post, we’ll dissect a plumbing client’s Google Ads campaign that has been securing leads at an impressive £23 each. With a focus on emergency plumbing, heating, and drainage services, this investment is proving to be highly profitable.

Let’s delve into the details of this successful campaign and explore the strategies that are driving real results for this plumbing business.

Campaign overview

Objective: Maximise Conversions
Services: Emergency plumbing, heating, and drainage
Cost per Lead: £23

Key strategies

Bidding strategy: Utilising the “Maximise Conversions” bidding strategy for optimal results.
Keyword approach: Incorporating phrase and exact match keywords such as “Google Ads for Plumbers,” “PPC for Plumbers,” and “Plumbing PPC” for precision targeting.
Conversion rates: Achieving an impressive 76% conversion rate in some groups.

Check :

Google Ads Keyword Match Types

Simplified landing page

A user-friendly landing page is a crucial element of this successful campaign. The design prioritises simplicity, ensuring a seamless experience for potential customers. By focusing on ease of use, this plumbing company is effectively driving calls and conversions.

Profitable emergency services

The key to the campaign’s success lies in the provision of emergency plumbing, heating, and drainage services. By addressing urgent needs, the client is capitalising on the immediacy of customer demands, making the £23 per lead investment highly profitable.

Real results, real success

From this you can see how a strategic approach can transform a plumbing business, driving calls and boosting profitability. The strategies employed are not exclusive to plumbing; they are equally applicable to roofers, landscapers, heating engineers, drainage contractors, building contractors, and many others in the trades industry.

Conclusion

This plumbing company’s journey to securing leads at just £23 each through their Google Ads campaign exemplifies the power of a well-executed online advertising strategy. By maximising conversions, employing precision in keyword targeting, and offering emergency services, they have created a formula for success that can be replicated across various trades. Learn from their achievements, apply these strategies to your business, and witness real results in the competitive world of online advertising.

Prefer to leave it to the experts?

Google Ads are just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.

send us a message

Client Case Study: B-Mat Scaffolding’s Success Story

obm — Fri, 16 Feb 2024 12:29:50 +0000

At One Base Media, we take pride in transforming businesses through strategic digital marketing, and one success story that truly stands out is that of B-Mat Scaffolding.

When B-Mat Scaffolding approached us, they faced a common challenge – a lack of consistent, high-quality leads flowing into their business.

Read on to see how our partnership turned the tide for them.

The challenge: lead drought

B-Mat Scaffolding, a reputable scaffolding firm operating in Essex and London, was grappling with an irregular and insufficient stream of leads. Despite their expertise in providing high-quality scaffolding solutions, they struggled to reach their target audience effectively and generate a steady influx of quality leads. Recognising the need for a robust lead generation strategy, they reached out to us for assistance.

Our approach: tailored lead generation campaign

Understanding the unique challenges faced by B-Mat Scaffolding, we devised a customised lead generation campaign specifically tailored to their business and geographical areas of operation. Our comprehensive strategy aimed not only to increase the quantity of leads but, more importantly, to enhance the quality, ensuring a higher conversion rate.

Strategic implementation: unlocking potential markets

Our first step was to conduct a thorough analysis of the scaffolding market in Essex and London. By identifying key areas with untapped potential, we strategically positioned B-Mat Scaffolding to capture the attention of their target audience. This involved a multi-faceted approach, leveraging various digital marketing channels to maximise visibility.

Consistent flow of quality leads: the turning point

As our lead generation campaign gained momentum, B-Mat Scaffolding witnessed a transformative shift in their business dynamics. The once sporadic and unpredictable lead flow transformed into a consistent stream of high-quality leads, providing the foundation for sustainable business growth.

Steady business growth: becoming a local leader

With a reliable lead generation system in place, B-Mat Scaffolding is steadily emerging as one of the premier scaffolding companies in Essex and London. The consistent flow of quality leads has not only increased their project pipeline but has also elevated their reputation in the local market.

Conclusion: unleashing business potential

B-Mat Scaffolding’s success story underscores the transformative power of strategic digital marketing. Through our tailored lead generation campaign, we empowered them to overcome their lead generation challenges, unlocking new opportunities for growth and establishing themselves as leaders in the scaffolding industry.

If your business is facing similar challenges or you’re ready to take it to the next level, One Base Media is here to help. Contact us today, and let’s embark on a journey to unleash your business’s full potential!

send us a message

Case study: Getting Landscaping Client £772,000 Worth of Leads

obm — Tue, 13 Feb 2024 02:08:16 +0000

We’ll be honest, as a digital marketing agency, there is absolutely nothing we love more than taking on a client when they are struggling and then seeing them fully thrive in a matter of months. It’s what drives us and is the reason we set up One Base Media over a decade ago.

Today we’re sharing one such remarkable success story. We’ll delve into how a landscaping business of ours achieved extraordinary results through a strategic approach to local SEO.

This local SEO case study showcases the steps taken to secure a prime position in the Google Map Pack, resulting in 193 calls within six months, all without spending a penny on advertising. With an average job value of £4,000, the potential revenue from these leads is an astounding £772,000, and the actual closed-out work stands at an impressive £153,000.

If you’re eager to replicate such success for your landscaping business, this local SEO case study is a must-read.

Key steps in local SEO success: a comprehensive guide

Achieving a top-ranking position in the Google Map Pack requires a meticulous strategy, and this local SEO case study unveils the three key steps that propelled our client to success.

Step 1

Strategic category selection for local SEO dominance

Our local SEO case study begins with a crucial step – strategic category selection. Through extensive experience in optimising Google Business Profiles, we discovered that utilising all 10 categories leads to superior results. While some research may advocate for a single category, our findings indicate that a diverse set of categories yields better outcomes.

We employ the GMB Everywhere tool, a Chrome extension, to uncover competitors’ categories and suggest additional relevant categories. By downloading this extension, searching for your service in your local town, and utilising the “find more” button, you can identify a multitude of categories to enhance your listing. Incorporate these categories strategically to bolster your local SEO efforts.

A pro tip is to leverage these chosen categories by creating dedicated pages on your website. This not only provides Google with more data but also enhances your local SEO by offering targeted content aligned with the chosen categories.

Step 2

Augment your company description with local SEO keywords

The second crucial step in our high-performance strategy involves optimising the company description with relevant local SEO keywords. Explicitly mention all your services, ensuring alignment with the demographic’s needs and preferences. For instance, if your business specialises in garden design in London, make sure these keywords are prominently featured in your description.

This local SEO optimisation signals to Google the specific services you offer in distinct locations, contributing to improved local SEO rankings. Treat the company description as an opportunity to highlight your expertise and establish your business as the preferred choice in your niche and location.

Step 3

Mastering reviews for local SEO supremacy

We can’t overemphasise the critical role reviews play in local SEO success. Google Map Pack rankings heavily consider the number and quality of reviews, so to secure a prime position, aim to surpass your competitors’ review count significantly.

To begin, conduct a search for your service in your town, evaluate the review counts of the top 3 competitors, and strive to exceed those numbers. Encourage satisfied clients to leave detailed and positive reviews, providing an authentic representation of their experience with your landscaping services.

Engage actively with your audience by responding to reviews, showcasing your commitment to customer satisfaction. Google values this interaction, elevating your local SEO rankings and increasing your chances of securing a coveted spot in the top 3.

Elevate your landscaping business with local SEO mastery

With 193 calls generated in six months and substantial revenue without ad spend, this local SEO case study reveals that, with the right strategy, anything is possible. By meticulously following these three key steps, you too can position your business prominently in the Google Map Pack, attracting a consistent stream of valuable leads.

If you’re ready to implement these tried, tested and proven strategies and elevate your landscaping business with the transformative power of local SEO reach out to our team today. And who knows? In 6 months time we might be writing our next case study about what we’ve achieved for you.

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Transforming Leads for Garden Rooms 365: A Strategic Growth Case Study

obm — Thu, 11 Jan 2024 02:14:07 +0000

In this blog post, we’re taking you on a journey through the success story of Garden Rooms 365, a client that faced lead generation challenges until they partnered with our agency.

In this case study, we unravel the strategic plan that propelled them from struggling with leads to consistently generating 70-80 high-quality leads per month.

If you’re seeking insights into effective lead generation strategies, Garden Rooms 365’s transformation is a compelling case study to explore.

Garden Rooms 365: the initial challenge

Before partnering with our agency, Garden Rooms 365 grappled with a scarcity of leads. Despite offering stunning garden rooms, their visibility and lead generation were far from optimal. They sought an agency that could strategically position them for growth, enabling them to showcase their exceptional garden room designs and increase sales.

Strategic plan unveiled: optimising Google My Business listing

The first phase of our strategic plan focused on optimising Garden Rooms 365’s Google My Business (GMB) listing. Recognising the importance of local visibility, we executed comprehensive optimisations to ensure they ranked prominently for garden room supply and installation throughout the entire county.

Our GMB optimisation efforts targeted specific keywords with high buyer intent, such as “builders,” “garden room designers,” and “garden rooms near me.” By strategically aligning their GMB listing with these keywords, we laid the foundation for increased local visibility and engagement.

Website evolution: from 5 pages to 50+ pages

Addressing the limitations of a 5-page website, we undertook a rapid expansion, transforming it into a comprehensive resource with over 50 pages. The expansion included the creation of local service pages tailored to different locations. This strategic move not only enhanced their online presence but also catered to specific geographic audiences, amplifying their reach.

To further establish authority in the garden room industry, we initiated a consistent blogging strategy. By delivering valuable and relevant content, we not only engaged the audience but also improved the website’s overall authority, making it a go-to resource in their niche.

Strategic Google ads campaign: precision in targeting

Recognising the unique search behaviour of individuals interested in garden rooms, we meticulously crafted a Google Ads campaign. Like the GMB listing optimisations, the campaign was built to prioritise keywords with high buyer intent, ensuring that the traffic generated was not just substantial but also highly focused.

Keywords such as “builders,” “garden room designers,” and “garden rooms near me” became the cornerstone of our advertising strategy. This precision targeting ensured that Garden Rooms 365 attracted individuals actively seeking their services, resulting in a surge of qualified leads.

We also omitted any negative keywords to prevent them negatively impacting the campaigning by bringing in clicks from those not looking to buy and concurrently burning through the budget.

Peak performance: 70-80 leads monthly and continued growth

With our strategic plan in full swing, Garden Rooms 365 now experiences peak months with an impressive 70-80 leads generated each month. This consistent flow of high-quality leads has not only surpassed their initial expectations but also fuelled month-over-month growth.

The transformation from lead scarcity to a thriving lead pipeline showcases the efficacy of a comprehensive and strategic approach to digital marketing. Garden Rooms 365’s success story serves as a testament to the impact of aligning Google My Business optimisation, website evolution, and targeted advertising.

Conclusion: A blueprint for strategic growth

Garden Rooms 365’s journey underscores the power of a well-crafted strategic plan in overcoming lead generation challenges. By optimising Google My Business, expanding their website, and precision-targeting with Google Ads, they have not only achieved remarkable lead numbers but also sustained growth.

Check the video review by Garden Rooms 365 –

And we can do the same for you

If you’re ready to transform your lead generation efforts and become our next success story, our team is here to guide you. Contact us today to explore a tailored strategy that aligns with your business goals and propels you towards sustained growth.

send us a message

Zero To 100 Landscaping Leads With No Ad Spend

obm — Fri, 22 Dec 2023 04:53:00 +0000

As a digital marketing firm, our greatest satisfaction comes from stepping in when a client is in difficulty, and then witnessing their rapid progress and prosperity within a few months. We truly relish in transforming struggling businesses into thriving enterprises.

Throughout our 10-year history, we’ve learnt that embarking on a journey to maximise your business’s potential through Google My Business (GMB) optimisation is a strategic move that can reap substantial rewards.

In this insightful post, we’ll unveil the step-by-step process that catapulted a landscaping business to over 100 phone calls by fully optimising its GMB.

1. Image optimisation

putting your business in the limelight

The first cornerstone of our strategy was to enhance the visual appeal of the landscaping business on its GMB. Leveraging the power of geotagging, we utilised the GeoImg tool to optimise the client’s images. By embedding geographical metadata into the images, we ensured they were not just visually appealing but also locally relevant.

Taking it a step further, we conducted a competitive analysis by searching for our client’s service in Essex. Our focus was on the top 3 competitors, and we meticulously counted the images on their listings. Armed with this data, we strategically added more images to our client’s GMB than any of their closest competitors, ensuring a visually compelling and competitive profile.

2. Pleper tool

unveiling hidden opportunities for enhanced visibility

To broaden the scope of our client’s GMB, we employed the Pleper tool. By conducting a service-specific search and utilising the category helper feature, we uncovered a plethora of related categories associated with landscaping. Seizing this opportunity, we strategically incorporated all relevant categories into our client’s listing, allowing them to rank for a myriad of landscaping variations.

3. Niche business directories

establishing domain authority and relevance

Recognition in niche business directories is a testament to a business’s expertise and relevance. In our optimisation journey, we sought out landscaping-related directories and ensured our client’s business was listed on them. This not only showcased their specialisation but also sent a signal to Google, elevating the prominence of their GMB.

4. Consistency across channels

a congruent presence

Ensuring consistent business information across all channels is paramount for building trust with both users and search engines. We meticulously audited and aligned our client’s information across various platforms, fostering a cohesive and trustworthy online presence.

5. Reviews

a testimony to excellence

In the realm of local business, reviews wield unparalleled influence. Our strategy included not only amassing reviews but surpassing the count of all competitors. By becoming the best-reviewed landscaping business in the area, our client secured the top spot on the maps, instilling confidence and trust among potential customers.

Elevate your business with Google My Business profile mastery!

The success achieved for our landscaping client stands as a testament to the transformative power of GMB optimisation. From image enhancement to strategic category additions and meticulous attention to reviews, each step played a crucial role in propelling our client to over 100 phone calls.

Want to be our next success story?

If your Google Business Profile is in need of a revamp, look no further. Our team is equipped to navigate the intricacies of GMB optimisation, ensuring your business emerges as a local powerhouse. Let’s embark on a journey to elevate your online presence and increase your landscaping leads!

send us a message

Case Study Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

Case Study: Eden Horticultural

Introduction

Overhauling website design and functionality

Increasing website activity

Implementing targeted SEO

Conclusion

Want to be our next success story?

Speak with our Local Marketing Expert

Case Study: Driveway and Paving Company

How we generate high-quality leads for a driveway and paving company at £23 each

1. Crafting compelling ad copy

2. The power of headlines

3. Optimised landing page

4. Device optimisation for maximum impact

Campaign overview: numbers that speak for themselves

Conclusion

Want to be our next success story?

Speak with our Google Ads Expert

Plumbing Case Study: Google Ads for Quality Leads

Campaign overview

Key strategies

Simplified landing page

Profitable emergency services

Real results, real success

Conclusion

Prefer to leave it to the experts?

Speak with our Google Ads Expert

Client Case Study: B-Mat Scaffolding’s Success Story

The challenge: lead drought

Our approach: tailored lead generation campaign

Strategic implementation: unlocking potential markets

Consistent flow of quality leads: the turning point

Steady business growth: becoming a local leader

Conclusion: unleashing business potential

Speak with our Marketing Expert

Case study: Getting Landscaping Client £772,000 Worth of Leads

Key steps in local SEO success: a comprehensive guide

Step 1

Strategic category selection for local SEO dominance

Step 2

Augment your company description with local SEO keywords

Step 3

Mastering reviews for local SEO supremacy

Elevate your landscaping business with local SEO mastery

Speak with our SEO Expert

Transforming Leads for Garden Rooms 365: A Strategic Growth Case Study

Garden Rooms 365: the initial challenge

Strategic plan unveiled: optimising Google My Business listing

Website evolution: from 5 pages to 50+ pages

Strategic Google ads campaign: precision in targeting

Peak performance: 70-80 leads monthly and continued growth

Conclusion: A blueprint for strategic growth

And we can do the same for you

Speak with our Marketing Expert

Zero To 100 Landscaping Leads With No Ad Spend

1. Image optimisation

putting your business in the limelight

2. Pleper tool

unveiling hidden opportunities for enhanced visibility

3. Niche business directories

establishing domain authority and relevance

4. Consistency across channels

a congruent presence

5. Reviews

a testimony to excellence

Elevate your business with Google My Business profile mastery!

Want to be our next success story?

Speak with our Lead Generation Expert