Google Ads Negative Keywords

  • January 10, 2024
  • obm
  • 3 min read
Google Ads Negative Keywords

Maximise your Google ad budget with our free negative keywords list

Are you frustrated with your Google Ads campaign burning through the budget without delivering the leads you expected? The culprit might be lurking in the realm of irrelevant search terms triggering your ads.

In this blog post, we’ll explore how using the right keywords is crucial for success, especially for trades and home improvement companies.

Discover how our free negative keywords list can be your game-changer in filtering out unproductive clicks and boosting the effectiveness of your Google Ads campaign.

The challenge: Irrelevant clicks

Running a Google Ads campaign comes with the challenge of ensuring your budget is well-spent on acquiring valuable leads. If you’re a roofing company, using broad keywords like “roofing” might seem logical, but it could inadvertently trigger your ads for terms like “seal” or “sealant.”

negative keywords

While these words are associated with roofing, they often indicate people looking for products rather than services. The result? Your budget gets consumed by clicks that don’t convert into business opportunities.

The solution: Free negative keywords list

Recognising the importance of refining your keyword strategy, we’re thrilled to offer a solution that has proven effective for trades and home improvement companies.

Click on the button below and request our free negative keywords list. This comprehensive compilation stems from years of experience, highlighting keywords that consistently trigger ads but lead to no conversions.

Why negative keywords matter?

  • Cost efficiency: By excluding irrelevant search terms, you save money on clicks that are unlikely to result in conversions. This, in turn, maximises the impact of your budget.
  • Improved relevance: Negative keywords help ensure your ads are shown to users actively seeking your services rather than those looking for products or unrelated information.
  • Enhanced Click-Through Rate (CTR): Focusing on relevant keywords improves your ad’s CTR, a key metric that influences ad placement and cost.

Who benefits from our free negative keywords list?

  • Roofing companies: Avoid triggering ads for product-related searches and focus on customers seeking roofing services.
  • Plumbers: Streamline your campaign to target users searching for plumbing services rather than plumbing products.
  • Electricians: Ensure your ads are shown to users in need of electrical services, not those seeking electrical products.
  • Home improvement companies: Refine your campaign to attract users actively seeking home improvement services.

How to request your free negative keywords list?

  1. Start by simply clicking here
  2. Fill Out the Form: Provide us with some basic information about your business and Google Ads campaign.
  3. Receive your customised list: We’ll promptly send you a comprehensive negative keywords list tailored to the trades and home improvement sector.

Take control of your Google Ads campaign today

Don’t let irrelevant clicks drain your budget and hinder your campaign’s success. Our free negative keywords list is your key to unlocking a more efficient and cost-effective Google Ads strategy.

Request your list now, and let’s ensure your ads are reaching the right audience, generating valuable leads, and propelling your business to new heights.


Speak with our Google Ads Expert

Got a quick question about maximising your Google ad budget
with our free negative keywords list? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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