How To Add Photos To Google My Business

  • December 15, 2023
  • obm
  • 4 min read
How To Add Photos To Google My Business

Crafting a compelling Google My Business (GMB) profile is vital for attracting local leads and establishing credibility.

In this guide, we’ll walk you through the process of adding images to your GMB profile to maximise its visual appeal and boost your local SEO.

1. Photos from inside the business: creating a visual story

Options: Projects, staff photos, premises, team, before and after Work

Adding a variety of photos from inside your business not only adds a personal touch but also builds trust with your audience. Showcase your projects, introduce your team through staff photos, highlight your premises, and offer before-and-after glimpses of your work. This visual storytelling creates a connection and authenticity that resonates with potential customers.

Don’t limit yourself to just photos; GMB allows you to upload videos too. Consider creating short clips showcasing your team in action, providing a virtual tour of your premises, or summarising your services. Videos can significantly enhance the visual appeal of your profile.

Tip: Incorporate Videos

2. Logo: crafting a clear and high-quality identity

Recommendation: Resize to 450px by 450px

Your logo is a crucial component of your brand identity. Ensure it is clear, high-quality, and resonates with your business persona. Google recommends resizing your logo to 450px by 450px for optimal display on your GMB profile.

3. Cover photo: showcasing your services

Select a compelling cover photo that encapsulates all your services. This image is the first thing potential customers see, so make it impactful. It sets the tone for your business and gives users a quick overview of what you offer.

Tip: Surpass your competitors in image quantity

Conduct a Google search for your service in the local area and analyse the profiles of your closest competitors. If they have 50 images, aim to add more; you should even, consider doubling the number. This strategy helps you stand out, rank higher, and attract more local leads.

Optimisation Tips for GMB SEO

  • Customer images: Encourage your customers to leave images along with their reviews. This not only adds authenticity to your profile but also boosts your ranking.
  • Geo tagging with GeoImgr: Use tools like GeoImgr to geo tag your images. This provides geographical information to Google, enhancing your local ranking. Simply upload your images to the tool and embed the location data.

Conclusion: Tell your story with pictures

A well-curated GMB profile not only provides essential information but also creates a visually appealing narrative that resonates with potential customers. By leveraging the three photo options strategically, resizing your logo, selecting an impactful cover photo, and implementing SEO tips, you can elevate your business’s online presence and attract more local leads.

Remember, in the digital age, the first impression often comes from visuals. Make yours count on Google My Business.

Prefer to leave it to the experts?

Google My Business is just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


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