Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media. […]
Infographics are not something that is new, they have been around for ages, however they have become increasingly popular to communicate scenarios and information. Because of the increasing popularity they have it’s become important for your infographics to be better than others and that isn’t always easy to do. So, our blog tells you all […]
In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today. Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being […]
Branding helps people remember your business. So, without building a brand your business will not be remembered and you will therefore not do as well as other businesses. Branding is one of the most difficult aspects of marketing, however it is also one that many businesses brush off as simple or natural. But there’s nothing […]
If you are thinking of producing a corporate video for your business, then you want to ensure that you are making the right decisions when it comes to the video design. Here are some important tips One Base Media recommend to make a successful corporate video for your business: Define your Target Audience A corporate […]
You’re probably wondering… How do I know if I have a well-built web design? Well it takes a combination of many factors to complete a website. These factors will differ according to the specific needs of the business in question, so it can sometimes be hard to truly say whether one person has a better […]
You are probably thinking that copywriting must be a boring job to do, but it really isn’t. I am constantly learning new things and writing fresh and new content daily. My day to day job is the same, however the content I’m learning and writing about is always different. And this is what makes the […]
There is some debate as to whether blogging is still important and relevant in the marketing strategy for businesses. But regardless if your a small or multinational company, blogging is still fundamental to your online content marketing strategy. Here are 10 reasons why blogging is still important for your business today. Setting It Up Is […]
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