SEO for plumbers, heating engineers & drainage, rank #1

  • October 24, 2018
  • obm
  • 15 min read
SEO for plumbers, heating engineers & drainage, rank #1

SEO is important for plumbers as it helps them reach a larger audience and gain more local leads. SEO allows customers to find their business easily, helping increase visibility, build trust and credibility among potential customers, and grow their customer base.

With the right SEO strategies in place, plumbers can ensure that their website shows up on relevant search engine results pages (SERPs), which will make it easier for people to find the services they offer.

Additionally, SEO is a great form of advertising for plumbers and can also help increase their online reputation by enabling them to keep track of what people are saying about their company across social media channels and other websites.

By optimising content with relevant keywords and phrases related to plumbing services, plumbers can further increase their website traffic and attract more visitors who are looking for the services they offer. Furthermore, SEO helps plumbers stay ahead of the competition by allowing them to better understand their target market so they can adjust their strategies accordingly. 

1. Creating and Optimising Google Business Listing

If you haven’t already set this up you can create a listing by going to and create a listing, Google will then send you a pin within 3-5 days with a verification pin.

Do the following things for optimising your listing:

  • Company logo
  • Business address
  • Opening hours
  • Website link
  • Phone number
  • Email address
  • Company mission
  • Company description
  • Areas you cover
  • Images of your work
  • List your services
  • Categorise pictures of the team

On-going map listing maintenance (Google now places more active map listing higher)

Getting Reviews

Getting reviews – this is essential for converting traffic, we all know when we search for a company on-line we like to read reviews; this is why trip advisor is so popular when booking a hotel room. So, this is the same for your plumbing company.

Send links to your happy customers with a direct link to your Google business listing review page. (just ask them to leave a review does not work, 9 times out of 10 they will not know where to post them online) so send this direct link will make this a simple and easy process for them to do this.

SEO plumbing reviews

You can do this by searching your company name on Google, clicking “write a review” on the map listing and copying the URL, then sending this to your happy customer.

Need Help Promoting Your Plumbing, Heating or Drainage Business?

Book a FREE strategy session with one of our digital marketing specialists

Posting on Google

Google now offers a feature where you can post directly to the Google business listing, this is a great place to post offers, latest work, blog posts and things that are happening in your business such as local awards or accreditations you have received, for example, if your company has just become gas Safe registered post it on Google.

Plumbing google listing post

This is very much like a Facebook post but will show up under your map listing.

Leveraging traffic from other sites

Sometimes it is not just about getting keywords found on google but getting traffic from already highly ranked domains.

Let us explain

If you Google the keyword ‘Plumber Essex’ you will see 4 Paid ads, 3 map listings, and the top 3 organic listings are:

Rather than fighting these websites, get listed on them, they have already done the hard work so getting prominent positions on these sites can generate a lot more traffic.

So, it’s not just about getting top ranking on Google it’s about leveraging the current rankings of other sites that are listed in your local area.

2. Site structure

Creating the best site structure

Now it’s easy to think your website only needs the following pages.

  • Home
  • About
  • Services
  • Contact

Your website structure can be broken down into many pages to capture more long tail keywords, for example, if you are a heating maintenance contractor your services can be broken down into separate pages as follows:

  • Boiler repairs
  • Boiler installations
  • Boiler servicing
  • Gas safety inspections
  • Boiler types
  • Heating repairs
  • Radiator repairs
  • Boiler guide
  • 24 Hour Boiler Emergencies
  • Power Flushing
  • Survey and Inspections
  • Commercial Boilers

It may seem like a lot of pages, but it is essential to have subpages and do further keyword research and add good quality and engaging content for the user. Then optimise these pages using the keywords in the URL, title and header tags. This will help for better ranking on search engines for each of the keywords and the services.

So, a site structure can look like this, this can be broken down even further pages by doing keyword and competition research.

plumbing website structure

3. Technical SEO Audit

Here is a simple checklist of errors you might have that are affecting your Google position.

There are various platforms or tools available to perform technical SEO audits like; or, which provides a detailed report on improvements, which help you understand what could be damaging your website ranking.


It is always required to improve your website’s health, and hence it is necessary to regularly check your site for errors and improvements (we recommended doing a health check every two months).

Main areas to fix immediately:

  • Crawl errors:

This error occurs when any search engine tries to reach a page of your website but fails to reach it.

  • XML Sitemap:

It is the potential file that holds a complete list of page URLs along with some additional information.

  • Robot.txt file:

This is the file that instructs the search engine crawler not to crawl certain files.

  • Responsive check:

Is your page mobile responsive, check here (link)

  • Toxic links:

Potential harmful links pointing to the website that are unnatural and unsecure.

  • Page load speed:

Loading speed of the page must be minimum to improve the session timing.

  • Duplicate titles, descriptions, and headers:

Avoid duplication of titles, descriptions, and headers.

  • Broken links:

Adding incomplete URLs in the text or changing the URL address without updating the URL, can create a broken link. Such links should be redirected to appropriate pages of the website.

  • Mixed content on the website:

When https pages can find HTTP links, then mixed content errors can be detected.

  • Checking HTTP or https (having https is recommended):

It is recommended to have https (SSL) on your website.

These are all important factors to getting large amounts of traffic going to your website.

4. Plumbing Directory Citations

For local search optimisation any business must do the following things:

Local citations and directory listings are business profiles on websites like Yelp, and Free Index. There are also many industry-specific directories such as / and

Top free directories to get your plumbing business on straight away

These citations are valuable to local SEO because they’re essentially online phone books that associate your website with a physical location.

There are thousands of local directories to build profiles on that will drive traffic and links through to your website.

Make sure that these are directories that are located in your country and you are not just creating spammy links.

Once you have submitted to these directories you will start receiving sales calls asking you to upgrade your listing, the majority of the time a simple link is all you need, so only upgrade if you really think it is worth it.

5. User Experience

Improving user experience

User experience plays a significant role here in. You can get tons of traffic through to your website, but an essential factor is to make sure it converts! Hence utmost care must be taken when serving for user experience.

Look at your website from an outsider perspective, does your plumbing website have?

  • Unique selling points (what makes you different from the competition)
  • Reviews (do you have reviews from good sources like Checkatrade, Trustatrader & Google Business)
  • Does the website build trust on the first visit?
  • Is it forcing people to take action to either call or submit their email or number
  • Is the number displayed clearly?
  • Is the website mobile responsive – (
  • Is the site fast and not taking ages to load? (check here)

These are all factors to consider and fix if there is an issue.

6. Adding Keywords to your plumbing website

Google search query and results:

When Google displays the results of our search query, it is in the format where the Google ads are placed at the top & very bottom of the page. The portions after Google ads are usually Business listings followed by the organic search results. The organic search results are the links that rank because of their SEO. You don’t need to pay Google to get into this page, but this requires a well-orchestrated SEO strategy.

Follow these tips to make sure you keep ahead of the game when looking at SEO for plumbers.

Keyword research:

There are many ways to perform keyword research for your website, Click here for some of the best tools to use. These are some of our favorite keyword research tools:

  • SEMRush
  • Google AdWord Keyword Planner
  • Google Search Console

We are not going to cover how to find plumbing keywords – others have already done that (see Brian Dean’s guide).

Keywords are relevant as they drive traffic to your blog or website pages for ‘free.’ When searching for relevant keywords for your business, you need to put in some reasonable time and thought.

Adding Keywords on the page:

This is basic SEO, but still, some people miss these fundamental principles. After keyword research, you need to do SEO by placing the keywords in the right place.

The keywords must be included in the following places:

  • The URL

Well-crafted URLs are easy to understand both for users & search engines indicating what the destination page will contain.

  • Title of the Page:

It is the HTML tag that denotes the title of the page, which is displayed on the search engines result page as a clickable headline for the given result.

  • Meta description:

Targeted keywords relevant to the content on the webpage should be used in the meta description. This will be displayed in the Google search results.

  • H1, H2, H3 & H4 Tags

It is the heading tag that must contain targeted keywords because the crawler crawls these tags in search of keywords.

  • Image title:

Every title must be given a relevant title it helps in Search Engine Optimisation.

  • Image alt tag:

Image alt tags are used to describe the image or what the image is representing. This is for search engines.

  • In the content:

Placing the targeted keywords at the right place could help SEO and eventually improve your ranking and traffic towards your website from search engines.

  • Maintaining the keyword density:

Keywords must be used around 1 to 3% of the total content. Remember keyword stuffing or unnecessary use of keywords can adversely affect the SEO.

  • Website Internal Linking

Internally linking pages to relevant pages passes ranking signals to other pages, for example, if you mention ‘boiler repairs’ in a blog post or other service page, this should link through to the boiler repair page, which will help promote the pages and get you more boiler leads. A website that does this extremely well is Wikipedia; every page is filled with links to relevant page sources. So essentially over time, we want to make your website an encyclopedia of knowledge for the plumbing industry.

7. Blog Posting

Creating a blog and adding plumbing related content

Done correctly having a blog on your plumbing website will grow your business and expand the reach on search engines.

For e.g. As we are discussing SEO for plumbing businesses, the services of plumbing include emergency plumbers, unblock drains, drain surveys, gutter cleaning, sewers cleaning, etc. So these services can get more exposure and reach from the content on the blog.

Someone with a blocked drain may search on Google ‘How do I unblock a drain?.

Now if you build a blog with a comprehensive guide on how to unblock a drain you have a potential customer on your website.

Another example, if a potential customer has got a burst water main, they may ask Google, ‘how to turn my water off from the mains?’ now you post an excellent informative blog and instructions on how to do this, you have offered free advice and got another potential customer on your website that is looking for a plumber.

This is one of the most significant ways to generate more plumbing leads from the blog content. There are thousands of different questions people will be asking Google when having a problem with their plumbing. These can be researched using platforms like Ahrefs or Buzzsumo.


  • Getting high authority plumbing Links

Outreach can be described as making good relationships with an influencer that already have a good following in your niche (plumbing) and trying to convince them to add your content on their blog or social media channels while promoting our services.

Many of the bloggers now ask for money if we want to add our link or promote your services in the content on their blog.

The trick is to write a great piece of content and reach out to this blog and ask for them to link back to you. This will increase domain authority (what is domain authority) and show Google that you are a major player in the plumbing industry.

8. Guest posting

Guest posting is one of the most popular off page activities to gain the traffic (can also be very time consuming), create brand awareness and get a backlink. It is just reaching out to the bloggers, pitch them and request to make your piece of content live on their website with a link back to your site.

Some websites that fall into the plumbing niche that accept guest posting

Plumbing Social media Influencers

The same rules apply for social media outreach, just reach out to influencers in your areas or the plumbing niche and ask them to promote your business.

Here are some plumbing Social media Influencers

Quora participation

Quora is a platform that provides you with an opportunity to answer any kind of question regarding plumbing. People ask questions to Quora every day, so this is an excellent platform for you to respond and then and add links of your blog, webpage and put social media accounts there.

9. Plumbing Infographics

Creating traffic through infographics

Infographics have been gaining popularity and become widely used amongst businesses for both digital and print media. They are a bright, effective and artistic way of presenting information without losing the attention of the viewer.

These are great for getting links from infographic websites such as and Also, great to post on your social media and shows potential customers you are going the extra mile and are experts in your field.

10. Analysing the Traffic on Google Analytics & Search Console

SEO does not happen overnight, but within the first few months, you will notice a dramatic increase in organic traffic if the steps have been implemented correctly.

Google analytics will break down how many new and returning visitors you are getting. Also, you will need to install Google Search console to find out what people are typing into the search engines to find your website.

  • Set up Google Analytics
  • Set up Google Search Console

Analytic help you provide the referral links you have received. It also helps you understand the audience like; segmenting the audience according to gender, geographic, sources, page views, session time, bounce rate. This data enables you to understand which blog post is getting more viewers and help understanding user psychology regarding their areas of interest and provide us with a base to create valuable SEO strategies.

The plumbing industry is getting more and more competitive online, and there are no signs of it slowing down, but many companies are not following even the basic steps in SEO.

Just remember slow, and steady wins the race, SEO is a must, just work on it. 

Results take time, but when Google loves your site, it will give you all that you want for your plumbing business.


Speak to an expert

Got a quick question about your marketing? Or you want to run through the details of your next big project. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

83 replies on “SEO for plumbers, heating engineers & drainage, rank #1”

  • Jan
    November 20, 2018 at 8:03 am

    thanks for the tips, SEMrush is an amazing tool :). But SEOptimer seems to be inaccurate :(. When I tried it on a page with forbidden indexation, it didn’t warn me :(.

    For a technical SEO, I recommend more reliable SEO checker like or

  • Robin
    April 9, 2019 at 4:28 am

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  • Yvonne Young
    June 25, 2019 at 1:58 am

    Yeah this is really helpful, although I am doing link building as the main source of ranking sites. In a competitive niche you must have a great SEO strategy.

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    June 25, 2019 at 8:28 am

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  • Mark Lovett
    June 29, 2019 at 1:08 pm

    Is there anyone here that could help me optimize my decoration business website.

  • Mark Lovett
    July 1, 2019 at 10:54 am

    I am running a plumbing business and I find this stuff very helpful for my online presence.

  • Thomas Hughes
    July 1, 2019 at 12:34 pm

    As a plumbing company owner, I have to promote my business online. I need more information about local SEO.

  • Joseph Regan
    July 1, 2019 at 2:45 pm

    Great tip for a start up plumber like me, I’d like to promote my business online.

  • Lacey Green
    July 1, 2019 at 4:51 pm

    Keywords are the most important aspect in doing local SEO. I tried every strategy and it works fine.

  • Lloyd Jones
    July 2, 2019 at 12:20 pm

    Having a website is nice but optimizing it to make it more visible to customers is the best. Amazing content.

  • Trevor James
    July 2, 2019 at 1:48 pm

    Local SEO is now very competitive in especially in big cities, it could still work in smaller towns with the right website optimization.

  • Mark Doherty
    July 2, 2019 at 3:37 pm

    How can I optimize my website for search engine? Many people are looking electricians through Google.

  • Peter Jones
    July 3, 2019 at 2:26 pm

    I got someone calling me that my website is not visible to clients, I think I have to work with him but I need more information about it.

  • Warrington Handyman & Property Maintenance Service
    July 3, 2019 at 3:53 pm

    This the web design that I designed for a lead generation site:

  • Jay Woods
    July 3, 2019 at 5:48 pm

    Website optimization is very important if you want to compete in today’s market.

  • Isabelle Yates
    July 3, 2019 at 6:46 pm

    Thank you for sharing this bog, I’m currently working on my website and proceed to site optimization.

  • Paul Mitchell
    July 4, 2019 at 8:40 am

    I’m very new to Local SEO, I might take a course just to get an idea.

  • Tammy Williams
    July 4, 2019 at 9:56 am

    I need an expert in local SEO for my business.

  • David Jennings
    July 5, 2019 at 10:49 am

    Generating traffic in a sight depends on your competition so it is better to do some due diligence and exact keyword research.

  • David Smith
    July 5, 2019 at 3:05 pm

    I don’t understand much about Google analytics, these tips makes a lot of sense.

  • Andrew Wilson
    July 5, 2019 at 4:22 pm

    Ranking a plumber website can be difficult however with a slight knowledge in local SEO you can rank simple keywords and get traffic.

  • Paul Frost
    July 8, 2019 at 1:59 pm

    I have no experience in website rankings but I am willing to learn. Is there anyone I can contact to explain more about this?

  • Yvonne Young
    July 8, 2019 at 2:27 pm

    I have no time in getting my website ranked, I am very busy working with my handyman jobs. I hope I can find someone that can do that for me.

  • Pixie King
    July 9, 2019 at 4:28 pm

    We offer cleaning services to walk in clients only that is why I’m interested in ranking my website:

  • Greg Peel
    July 11, 2019 at 3:48 pm

    I think this article also fits with handyman services. Hopefully I can rank my website with these simple links.

  • George Smith
    July 30, 2019 at 6:21 pm

    As a leading electrician in Manchester, Manchester Electrical help both domestic and commercial clients electrical industry, our services include fault finding, repairs, installations and maintenance of your electrics.

  • Yvonne Little
    August 6, 2019 at 2:46 pm

    Local SEO is the new competition that is happening online.

  • Paul Walters
    August 7, 2019 at 12:58 pm

    Amazing work, I would like someone to work with my website to increase visitors.

  • Steven Young
    August 9, 2019 at 11:01 am

    These are the top tips that I am following:
    1. Set a Geographic Target
    2. Optimize your Google My Business Page
    3. Generate Real Reviews from Your Customers

    It is really effective.

  • Alpha Assignment
    August 12, 2019 at 4:06 am

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  • Will Harris
    August 13, 2019 at 6:22 pm

    Keyword research is integral to the success of any SEO campaign. Google Keyword Planner is a great place to get started with keyword research for your plumbing website.

  • Jerry Peres
    August 16, 2019 at 7:50 am

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  • Tom Smith
    August 29, 2019 at 8:47 am

    Always expect an ROI. ROI or Return on investment is the ratio between the net profit and cost of your investment resulting from an investment of some resource. Keep in mind that SEO is not designed for immediate purposes but is aimed for long-term benefits. As your website improves and increases its traffic, it simply translates an increase to your ROI.

  • Peter Young
    September 4, 2019 at 2:49 pm

    earch engine optimization has been written and talked about a lot over the past year. But much of this conversation has confused the issue. There are simple, tangible steps you can do take to create the best possible SEO for plumbers.

  • Paul Walters
    September 13, 2019 at 2:11 pm

    The next thing you’ll want to do to improve the SEO for your plumbing website is to make sure your website has all the essential pages it needs.

  • Paul Jackson
    October 4, 2019 at 10:53 am

    Excellent tips on all of this. I have to try this one. Thank you for sharing.

  • Harold Saunders
    October 8, 2019 at 12:25 pm

    Nice SEO tips, this is a great in increasing website visitors and generate leads.

  • Yvette Davies
    October 9, 2019 at 5:24 pm

    Great article, can you review my site to check some errors?

    Wythenshawe Locksmiths

  • Southstarplumbers
    October 23, 2019 at 11:35 am

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  • Sink drain plumbers
    October 23, 2019 at 11:37 am

    Good information thanks for sharing

  • Plumberrescue
    October 23, 2019 at 11:38 am

    Good information thanks for sharing

  • Plumber Rescue
    October 23, 2019 at 11:40 am

    Excellent data for seo on plumbers, thank you

  • Jemma Jones
    October 23, 2019 at 11:48 am

    This blog is really helpful. I want to rank my plumbing website. I think these tips will improve it.

  • Local Locks
    October 31, 2019 at 4:24 pm

    Hopefully my site will generate leads, I hired an SEO expert to do it for me. Thank you for all the tips

  • Repairs Liverpool
    November 5, 2019 at 5:12 pm

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  • Newcastle 0
    November 7, 2019 at 8:23 am

    Guest posting is my number 1 priority in ranking websites still on page is also a requirement.

  • Handyman 01642
    November 8, 2019 at 1:40 pm

    Promoting a plumbing business nowadays needs not only a website but a good local SEO strategy to generate leads.

  • Loft Conversion specialist
    November 18, 2019 at 1:42 pm

    Plumbing works is tough but promoting it online is tougher. Local SEO campaign is needed.

  • jepara
    November 26, 2019 at 7:49 am

    Thanks to the knowledge of friends, this is very useful for beginner bloggers like me.

  • Local Locks Ltd Liverpool
    November 28, 2019 at 12:09 pm

    Thank you sharing this helpful tips. I run a locksmith company and I hope it has the same steps.

  • GG Plastering Sunderland
    December 10, 2019 at 5:53 pm

    I am running a plastering company in Sunderland and I need to do local SEO on my business. This article has great advice.

  • Baz
    January 8, 2020 at 3:29 pm

    Local SEO tips are very helpful for small local businesses. Great work!

  • plumbing installation love
    January 14, 2020 at 7:02 am

    Thanks for posting this blog. I read the whole blog and I learned a lot of ideas. It is very important to hire the best service for you in order to fix your problem successfully. I hope you post more blogs so that we can learn more.

  • locksmith
    January 15, 2020 at 11:28 am

    This website tips are really helpful. Great for working in improving a online visibility.

  • Joe
    January 16, 2020 at 4:19 pm

    Plumbing business is very competitive. Having a website is a real advantage.

  • lock replacements
    January 23, 2020 at 8:49 am

    A regular blog posting is very important to website since it will gain followers and more business.

  • Sheffield unlock
    January 30, 2020 at 2:28 pm

    Posting in Google is good for promoting the business online and catch organic leads.

  • Southstar Plumbers
    February 4, 2020 at 11:40 am

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  • Oldham 24 7 locksmith service
    February 6, 2020 at 4:45 pm

    Local SEO activity, such as citation building, backlinking builds online visibility and ranking.

  • Russo
    February 14, 2020 at 5:00 am

    I found the content very informative! before this, I was aware of the plumbing tips..this was something new to read about.

  • Rebecca Weston
    March 27, 2020 at 11:22 am

    These tips are very helpful for a small start up company.

  • Salford
    March 31, 2020 at 3:00 pm

    Guest posting is the best way to rank website online, with relevant keywords and comments.

  • shop clearance
    May 25, 2020 at 4:27 pm

    Plumbing business is now saturated so it is better to have a local SEO expert to do the online advertising.

    June 26, 2020 at 9:25 am

    well done! This is a good article about google SEO. I like it.
    As an SEOer, I have some different ideas about it.

  • Review Express
    July 30, 2020 at 6:43 am

    Thanks for the great tips. Now my work is very easy for the rank of my plumbing website. I implement it right now.

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    August 24, 2020 at 12:40 pm

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  • plumbing services
    September 15, 2020 at 1:07 pm

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    October 3, 2020 at 5:22 am

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    October 3, 2020 at 6:21 am

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    November 5, 2020 at 12:15 pm

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    January 13, 2021 at 11:42 am

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  • Yash Pednekar
    March 29, 2021 at 1:40 am

    This has to be one of the most detailed blogs for plumbers for their SEO needs. You as a plumber have to evolve, Infographic might be a long shot, but you should definitely hit the other parameters mentioned in the blog to be successful.

  • Insta Research
    April 28, 2021 at 5:19 am

    Thanks for sharing this guideline. I hope people get useful information from this site.

  • Eric
    November 15, 2021 at 4:43 am

    These are great tips for plumbers, especially if you want to improve your site’s authority or ranking. It’ll really be helpful to your website to follow these tips so you can optimize your site’s power.

  • Tony Wehrly
    November 15, 2021 at 9:58 am

    Keep this going please, great job!|

  • Tristan Nesbeth
    November 21, 2021 at 5:02 pm

    We’re a group of volunteers and opening a new scheme in our community. Your web site provided us with valuable info to work on. You’ve done a formidable job and our whole community will be grateful to you.|

  • Antonio Nemes
    November 24, 2021 at 8:23 am

    Appreciating the hard work you put into your blog and detailed information you offer. It’s nice to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.|

  • Lucius Frederique
    November 27, 2021 at 4:19 am

    It’s hard to come by knowledgeable people on this subject, however, you sound like you know what you’re talking about! Thanks|

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