Video production is becoming increasingly popular as a main method of communication with customers and potential prospects. The production of a video is something that can be done in-house or outsourced, and there are two reasons it has quickly become a marketer’s media tool; Videos are interactive and engaging. Video is persuasive. So, if you’re […]
There comes a time when you think that maybe it’s time for a slight change or improvement, and that’s no different when it comes to your businesses branding. At some point all businesses will have to redefine their brand and it is a long-term investment. It can help your marketing efforts, separate you from the […]
Many businesses think it’s easier and cheaper to use stock photography on their websites, but in fact it isn’t. Stock photography is lazy and unauthentic, they will put users of viewing your site properly. Now you are probably wondering why, as you’ve never seen any reason to avoid them. Well, here are all the reasons […]
Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media. […]
When your website needs a redesign it can be difficult to remember and know what’s needed to create a great new website redesign for your business. There are a lot of things to consider when redesigning, you should always hire a professional in the web and graphic design industry to help you along the way, […]
Typography is a key feature of graphic and web design, so it’s important you know all the tips for typography to create great design. Typography also plays a role in communication for design, so it’s essential to have your typography in check to create effortless reading. Poor typography turns visitors off from looking at your […]
Writing content is sometimes hard, especially when you’re not sure if visitors will find interest in what you are writing. At times, you just expect people to read your content, comment on it, like it or even share it. But that doesn’t always happen, especially when you haven’t thought about the content you are writing. […]
Some people don’t realise how powerful social media marketing can be, but it’s a source where businesses can increase their recognition, traffic and sales with little cost. Marketers have claimed that social media generated immense exposure for their business, there are other benefits of social media marketing as well. Here are 12 benefits of social […]
Infographics are not something that is new, they have been around for ages, however they have become increasingly popular to communicate scenarios and information. Because of the increasing popularity they have it’s become important for your infographics to be better than others and that isn’t always easy to do. So, our blog tells you all […]
In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today. Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being […]
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