Display URL vs Final URL in Google Ads

  • March 18, 2024
  • obm
  • 3 min read
Display URL vs Final URL in Google Ads

Mastering the nuances of Google Ads is pivotal for businesses seeking to amplify their online presence and connect with the right audience. Two critical elements of a Google Ad are the Display URL and Final URL. 

In this blog post, we’ll unravel the distinctions between these two URLs and delve into their integral roles in your advertising strategy.

Display URL: what it is and why it’s important

display url in google ads

The Display URL is the web address visible in your Google Ad. It offers users a sneak peek into the destination site, providing insight into where they will land post-click. 

Let’s consider a boiler installation service as an example.

Visualise an ad promoting boiler installation services in a specific UK location. Your Display URL could be tailored to mirror this, such as “www.YourBoilerServices.com/Location.” The objective is to convey relevance and establish trust by showcasing a URL that resonates with users’ search intent and location.

Final URL: the endpoint of your traffic

final url in google ads

While the Display URL is what users see, the Final URL is where users are directed after clicking the ad. This could be your business website’s homepage, a dedicated service page, or a specially crafted landing page for a specific campaign.

To set or modify your Final URL, log in to your Google Ads account, find the desired ad, and edit the destination URL field. Ensure the Final URL accurately represents the content promoted in your ad, delivering a seamless and relevant user experience.

Forging Connections: why Display and Final URLs matter

  • Relevance and trust:
    A Display URL that aligns with users’ expectations increases the likelihood of clicks. When users encounter a URL matching their query, it builds trust and confidence in the legitimacy of the ad.
  • User experience:
    The Final URL is crucial in delivering a positive user experience. Guarantee that the landing page is relevant to the ad content and provides valuable information. A smooth transition from ad to landing page enhances user satisfaction and encourages conversions.
  • Customisation for campaigns:
    Tailoring both Display and Final URLs offers flexibility in your advertising strategy. Whether you’re promoting specific services, targeting different UK locations, or running seasonal campaigns, adjusting these URLs accordingly enhances your ad’s efficacy.

Check the video below –

Conclusion: optimising your Google Ads for success

In the dynamic realm of online advertising, attention to detail can make all the difference. By comprehending and strategically using Display and Final URLs in your Google Ads, you can enhance the relevance of your ads, build trust with your UK audience, and create a seamless user experience that propels conversions. Take the time to customise these URLs thoughtfully, and observe as your ad campaigns reach new heights of effectiveness.

Prefer to leave it to the experts?

Google Ads are just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


Speak with our Google Ads Expert

Got a quick question about lead generation with Google Ads
for your home service business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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