The Power of Local Service Ads: A Comprehensive Guide

  • March 21, 2024
  • obm
  • 4 min read
The Power of Local Service Ads: A Comprehensive Guide

Gaining visibility and attracting customers to your local service business can be daunting. 

However, there’s a powerful tool at your disposal that can significantly enhance your online presence and drive high-quality leads: Local Service Ads, also known as Google Guaranteed ads. 

In this comprehensive guide, we’ll go into what Local Service Ads are, how they work, their advantages over traditional Google Ads, and how you can leverage them to propel your business to new heights of success.

What Are Google Local Service Ads?

Google Guaranteed ads

Local Service Ads are a product offered by Google specifically tailored for local service providers such as plumbers, electricians, roofers, and more. 

These ads prominently feature at the top of relevant search results and are shown with a Google Guarantee badge, instilling trust and confidence in potential customers. 

Unlike traditional Google Ads, Local Service Ads operate on a pay-per-lead model, meaning you only pay when a customer contacts you directly via phone call or message.

How Do Local Service Ads Work?

When users search for services in their area, businesses that have enrolled in Local Service Ads appear at the top of the search results, accompanied by their Google Guaranteed badge. 

Upon clicking on the ad, users are presented with comprehensive information about the business, including services offered, reviews, and contact options. 

The goal is to encourage users to engage directly with the business through phone calls or messages, streamlining the lead generation process.

Advantages of Local Service Ads

One of the primary advantages of Local Service Ads is their pay-per-lead model, which ensures that you only incur costs when a potential customer contacts you directly. 

In contrast, traditional Google Ads charge you for every click, regardless of whether it results in a lead or not. 

Additionally, Local Service Ads offer high visibility, positioning your business prominently at the top of search results and instilling confidence in customers through the Google Guarantee badge.

Setting Up Local Service Ads

local service ads setup

Setting up Local Service Ads is a straightforward process that begins by visiting the Google LSA website and clicking on the “Get Started” button. You’ll need to provide essential information about your business, including proof of company registration, insurance, and a minimum of five reviews on your Google Business Profile. Once approved, your ads will start appearing at the top of relevant search results, driving high-quality leads to your business.

Managing Your Local Service Ads

The Local Service Ads dashboard provides you with a comprehensive overview of your leads, completed jobs, and performance metrics. 

You have the option to dispute leads that are not relevant to your business, and Google offers a reimbursement guarantee for dissatisfied customers. It’s essential to stay on top of inquiries and respond promptly to maintain your eligibility for the platform. And if you need someone to handle the ads for your local business in LA, then you should take a look at some top rated LA PPC providers on DesignRush to find the perfect partner.


In conclusion, Local Service Ads are a powerful tool for local service businesses looking to attract high-quality leads and increase their online visibility. 

sign up with local service ads

By leveraging the pay-per-lead model and the trust instilled by the Google Guarantee badge, businesses can streamline their lead generation process and drive meaningful engagement with potential customers. 

If you’re ready to take your local service business to the next level, consider incorporating Local Service Ads into your digital marketing strategy and watch your business thrive.

With Local Service Ads, you can dominate the first page of search results, establish trust with customers, and grow your business like never before. 

Don’t miss out on this invaluable opportunity to stand out in your local market and reach new heights of success. 

Get started with Local Service Ads today and unlock the full potential of your business.


Speak with our Local Service Ads Expert

Got a quick question about lead generation with Google Local Service Ads
for your local business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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