How to Optimise Categories on Your Google Business Profile

  • March 21, 2024
  • obm
  • 3 min read
How to Optimise Categories on Your Google Business Profile

Having a strong online presence is crucial for the success of any local business. One powerful tool at your disposal is having a Google Business profile, which allows you to manage how your business appears on Google Search and Maps. 

In our opinion, this is the best free marketing tool out there, as it’s free and allows massive visibility for your business when optimised correctly.

However, if your business is not showing up in the local map pack when someone searches for your services, it could be because you haven’t optimised your categories on your Google My Business listing.

Importance of Categories in Google My Business Ranking

One of the most critical is setting up and adding the right categories. The primary category holds significant weight in determining your visibility, while additional categories can further enhance your online presence.

How to Find the Right Categories?

There are 2 ways to find right categories in google my business –

Using GMB Everywhere Extension

gmb everywhere
  1. **Download and Install GMB Everywhere Extension**:
    This handy tool provides insights into the categories used by businesses similar to yours.
  2. **Search for Relevant Categories**:
    Enter your service and location to see a list of businesses in your industry.
  3. **Analyse Competitors’ Categories**:
    Identify primary and additional categories used by your competitors to tailor your selections accordingly.

Using Plepper

  1. **Create an Account and Log In**:
    Access Plepper, a valuable resource for exploring Google My Business categories.
  2. **Generate Category Lists**:
    Select your language and location, then fetch Google Business profile categories to explore a comprehensive list.
  3. **Search for Related Categories**:
    Input your primary service, such as “plumber,” and explore related categories like “heating contractor” or “bathroom remodeler” provided by Plepper.

Adding Categories to Your Google My Business Profile

  1. **Access Your GMB Profile**: Navigate to your Google My Business dashboard and select “Edit your business information.”
  2. **Select Business Categories**: Choose your primary category and add relevant additional categories based on your research.
  3. **Exercise Caution**: Avoid adding irrelevant categories that could lead to misleading search results.

Final Steps for Optimisation

  1. **Review and Update**: Check back on your profile after a few hours to review additional categories suggested by Google.
  2. **Continuously Optimise**: Regularly revisit your categories to ensure they accurately reflect your services and stay relevant to your target audience.

Conclusion

Optimising your categories on Google My Business is a fundamental step in improving your local search visibility. By leveraging tools like GMB Everywhere and Plepper, you can identify the most relevant categories for your business and enhance your chances of appearing in the coveted local map pack. Remember to stay vigilant in updating and refining your categories to stay ahead in the competitive local market landscape. With strategic category selection, you can elevate your business’s online presence and attract more customers in your area.

Grace

Speak with our GMB Expert

Got a quick question about lead generation with Google My Business
for your local business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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