10 SEO tips for driveway companies

  • August 7, 2023
  • obm
  • 5 min read
10 SEO tips for driveway companies

As a driveway company, it can be easy to fall behind in search engine rankings.

With so many competitors, trying to rank higher can feel overwhelming. However, with a solid local SEO strategy, you can increase your visibility, attract more customers, boost sales, and grow your company.

In this article, we will dive into the best ways to optimise your website to generate more driveway leads on search engines, how to find blog post topics, submitting to Google My Business, optimising GMB and directories, optimising local service pages and also, how to write titles and descriptions.

10. Do keyword research

When it comes to SEO for your driveway company, high-intent keywords are essential. These are keywords that a user types into a search engine when they are highly interested in purchasing your service.

Examples of high-intent keywords for driveways include “driveway installers near me,” “paving companies in my area,” and “driveway expert near me.”

By having these keywords in your website and blog, you will attract clients ready to purchase.

An example of low buyer intent keywords are keywords such as “paving designs”, “driveway colours”, or “driveway design options” These keywords are great for blogs and building authority to your website. Still, you want to target high buyer intent local keywords for local service pages.

High-buyer intent keywords and monthly search volume.

  • tarmac driveways – 9900
  • resin driveways near me – 2400
  • tarmac driveways near me – 1600
  • driveway contractors near me – 880
  • driveway installation near me – 880
  • tarmac companies – 880
  • tarmac companies near me – 880
  • tarmac contractors near me – 720
  • coloured tarmac driveway – 590
  • driveway installers – 590

Use keyword research tools such as Google Keyword Planner, Ahrefs, and SEMRush to find a list of keywords; our favourite is SEMRush; this tool is great for finding local keywords and will give you a list of keywords variations to use on pages as well; we will go into that later in the article.

8. Find & write blog post topics using Ahrefs

A well-written blog can generate thousands, if not tens of thousands, of monthly visitors.

To make the most of your blog, you must create content your audience finds useful and relevant.

Ahrefs and Google are helpful tools for finding blog post topics. Type your high-intent keywords into Ahrefs content explorer and then look at all of the blogs that get the most amount of traffic, now write content that is around the same topic but make your content better; over time, you will outrank them and generate a massive amount of traffic.

To use Google, type in keywords and see what is showing at the top. Write similar articles, but add more value to your blogs; over time, you will show at the top and generate massive website traffic.

Using UberSuggest, you can quickly check the website traffic of a blog post.

Just enter the URL, and it will show you how much traffic that particular page receives each month. This information will help you determine if any content on that website would be worth replicating.

Ubersuggest can also provide keyword ideas and suggestions for blog post topics.

7. Get listed on Google My Business

Submitting your driveway company to Google My Business is vital as it will help local customers find your business online and learn more about your products/services.

To ensure your profile is updated, include your contact information, website URL, and hours of operation.

Add photos showing your work’s quality and create posts highlighting your services and reviews.

6. Optimise your Google My Business listing

optimising map listing

After submitting your business to Google My Business, you can optimise it by continuously updating your profile.

Monitor and respond to customer reviews, and post photos and videos highlighting your products and services.

Add frequently asked questions and answers to your GMB page, and regularly update posts to keep your profile fresh.

Here are the best tips for optimising your listing

  • Use pleper.com to find the best categories
  • Add all ten categories to the listing
  • Add keywords in your company description
  • Add more images than your closest competitor
  • Add more reviews than your nearest competitor
  • Add website link
  • Add phone number
  • Add email address
  • Add opening hours
  • Post at least once a week

Google My Business is one of the best ways to generate local driveway leads, and the best part is it’s free.

Pay attention to the listing every month by posting new reviews adding photos, and posting updates; you will be rewarded with a ton of traffic and new leads flooding into the business.

5. Submit to general directories

In addition to Google My Business, your driveway company should be listed in general and niche directories online.

This includes directories such as Yelp, Yell.com and more (free business directory list).

Top 10 business directories

By having your company listed on a range of directories, you can boost your visibility and make it easier for potential clients to find you online. Make sure to update your company’s information on each directory the same information, and there are no old addresses or phone numbers listed.

4. Submit to local and service niche directories

Start by identifying the most pertinent directories related to your industry. This could include service-specific directories like Checkatrade and Trustatrader for a driveway company, but there are also ways to find even more niche directories. 

Identify Relevant Directories: Begin by conducting a web search for directories that are relevant to your industry. Include keywords related to your business, like “driveway,” “paving,” or “construction,” and terms like “directory” or “listings.”

Prepare Your Business Information: Ensure you have all your business information handy. This includes your company name, address, phone number, website URL, and an accurate, detailed description of your services. Consistency is critical – ensure your information is identical across all directories.

Create An Account: Most directories require you to create a free account before listing your business. Follow the prompts to set up your account, usually requiring an email address and password.

Submit Your Business: Navigate to the “Add business” or “Submit listing” option. Enter your business details precisely as you prepared them. Many directories also allow you to add images, so consider uploading high-quality photos of your completed projects.

Verify Your Listing: Some directories require you to verify your listing, either by clicking a link sent to your email address or by entering a code sent to your phone number.

Review and Optimise: Once your business is listed, review the listing for accuracy and completeness. Some directories provide options to optimise your listing by adding more details, responding to reviews, or advertising your services.

8 Driveway niche directory examples

By submitting your business to local and niche directories, you can increase your online visibility, improve your local SEO, and attract more potential clients.

3. Optimise local service pages:

To get more local clients, optimising your local service pages is essential. Make sure to include your high-intent keywords when writing service pages and focus on long-tail keywords that mention the specific services you offer, such as ‘asphalt paving’ or ‘residential driveway repair’.

Add plenty of images and videos to showcase your work, and remember to include client reviews and testimonials on the page.

Top tips for optimising a service page

  • Write 500-750 words of content
  • Add your main keyword in the title and description
  • Break the content down with header tags
  • Use your primary keyword + keyword variations
  • Don’t spam your main keyword (use 3-4 times)
  • Use SurferSEO to make optimisations
  • Add at least five images to the page
Let’s say the primary keyword you want to target is “driveways London” optimising for this keyword and getting to the top of Google. You will generate a lot of traffic and leads.

2. Write titles and descriptions

When creating titles and descriptions for your website, it’s crucial to use high-intent keywords and ensure they are catchy and effective. 

Ensure all titles and descriptions reflect the content of the page. 

Titles should be unique, descriptive, and eye-catching, while descriptions should briefly summarise your content and include calls to action whenever possible.

Here are some helpful tips for writing compelling titles and descriptions for a driveway company:

  • Use High Intent Keywords: Include relevant keywords that potential customers are likely to search for, such as “driveway installation,” “concrete service,” or “asphalt repair.”
  • Make It Catchy: Your title should be engaging and encourage the viewer to click on your link. Use action words or strong adjectives to make your title stand out.
  • Be Descriptive: Ensure your title accurately describes the services you offer. It should give potential customers a clear idea of what to expect from your page.
  • Use Local SEO: Include this in your title and description if your business serves a specific geographical area. For example, “Best Driveway Repair in London.”
  • Include a Call to Action: In your description, encourage potential customers to act. This could be a simple phrase such as “Call us for a free estimate today.”
  • Keep It Brief: Search engines typically display between 50-60 characters for a title and about 160 characters for a description. Make sure your title and description fit within these limits.
  • Use Unique Titles and Descriptions: Each page on your website should have a unique title and description. This not only helps with SEO but also provides a better user experience.
  • Highlight Your USP: What makes your driveway company different? Highlight these unique selling points (USPs) in your title and description. 
  • Avoid Keyword Stuffing: While keywords are important, avoid overusing them in your title and description, as this can lead to penalties from search engines.
  • Test and Monitor: Remember to review and update your titles and descriptions regularly. Monitor your click-through rates (CTR) and adjust as necessary to improve performance.

1. Technical SEO

Technical SEO involves optimising your website so search engines can easily crawl and index your pages. Here are some steps to implement technical SEO on a driveway website:

  • Ensure Your Website is Mobile-Friendly: Most people browse websites on mobile devices. Use responsive design to ensure your driveway website is mobile-friendly. Google’s Mobile-Friendly Test tool can help you check your site’s mobile optimisation. Over 50% of your traffic will be from mobile devices, so make sure your website looks great.
  • Optimise Your Site Speed: Slow-loading websites can affect your ranking on search engines. Use tools like Google’s PageSpeed Insights to check your site’s speed and get recommendations for improvement.
  • Create an XML Sitemap: An XML sitemap helps search engines understand your website’s structure while crawling it. Include all your website’s pages in the sitemap and submit it to Google Search Console.
  • Use Structured Data: Structured data, also known as Schema markup, helps search engines understand the content on your website. Implement structured data for reviews, local businesses, and services on your driveway website.
  • Implement Secure Socket Layer (SSL): SSL provides a secure connection for your visitors. Ensure your site uses HTTPS, as Google gives preference to secure sites.
  • Optimise URLs: URLs should be SEO-friendly – short, descriptive and include keywords. For example, ‘www.yoursite.com/driveway-repair-london’.
  • Fix Broken Links: Broken links can harm your SEO. Regularly check and fix any broken links on your driveway website using tools like Google’s Search Console or Screaming Frog SEO Spider.
  • Implement Canonical Tags: These help prevent duplicate content issues by telling search engines which version of a page to index.
  • Improve User Experience: Make sure your website is easy to navigate and provides valuable information to your users.
  • Optimise Images: Compress images and use alt tags to improve load times and accessibility.

Implementing these steps can significantly improve your driveway website’s visibility and ranking on search engines.


Driveway and landscaping SEO is essential for your company’s success. By using high-intent keywords, submitting to directories and Google My Business, and crafting optimised local service pages and effective titles and descriptions, you can increase your visibility and attract more clients to your driveway company.

Remember to continuously update and optimise your profiles to attract the right customers for you.


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