The History of Social Media

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The History of Social Media

In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today. Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being used worldwide on a regular basis. However, that wasn’t always the case, social media how…

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The Importance of Customer Testimonials and How to Use Them

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The Importance of Customer Testimonials and How to Use Them

Some people don’t realise how important a customer testimonial can be. Testimonials help build rapport for the business for first time visiting consumers, and you want your business to look the best, don’t you? So, you need to start considering testimonials on your website, to help your business grow. So here are the reasons why testimonials are so important and how to use them. Importance of Customer Testimonials. Well, firstly…

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Tips for Producing a Successful Corporate Video

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Tips for Producing a Successful Corporate Video

If you are thinking of producing a corporate video for your business, then you want to ensure that you are making the right decisions when it comes to the video design. Here are some important tips One Base Media recommend to make a successful corporate video for your business: Define your Target Audience A corporate video helps with your marketing and communication, so you want your bespoke video to be…

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9 Features of a Well-Built Web Design

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9 Features of a Well-Built Web Design

You’re probably wondering… How do I know if I have a well-built web design? Well it takes a combination of many factors to complete a website. These factors will differ according to the specific needs of the business in question, so it can sometimes be hard to truly say whether one person has a better web design compared to the others. Despite this though, there are features that will stick…

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories

It all started with Snapchat, they decided that their app would start letting you post stories to your friends. This trend soon took off, making Instagram and Facebook a little bit jealous. So, Instagram jumped onto the trend introducing stories into their app, once Instagram started Facebook followed. Meaning that all three social media apps now allowed users to post about their daily activities through their stories. Once this trend…

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The Importance of Using High Quality Images on Your Website

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The Importance of Using High Quality Images on Your Website

Everyone knows that images make everything better and easier to read, why? Well because users like to see something visual over a massive block of text, because they relate better to an image compared to a paragraph of words. And this is true for any type of reading material, and there is no exception for websites. Continue reading to understand why the team here at One Base Media use high…

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A Day in the Life of Our Copywriters

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A Day in the Life of Our Copywriters

You are probably thinking that copywriting must be a boring job to do, but it really isn’t. I am constantly learning new things and writing fresh and new content daily. My day to day job is the same, however the content I’m learning and writing about is always different. And this is what makes the job so interesting. I will go from writing about plumbing to the latest events in…

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The Evolution of SEO Trends Over the Last 25 Years

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The Evolution of SEO Trends Over the Last 25 Years

As you can imagine in the last 25 years SEO has grown and changed dramatically to get to the finely tuned algorithms it has now. But as the first signs of SEO emerged for people, alongside the dawn of the internet, few people would have anticipated the impact that it has on daily life such a short time after. After just a quarter century, SEO has grown from the simplicity…

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