12 Typography Tips You Need to Know

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12 Typography Tips You Need to Know

Typography is a key feature of graphic and web design, so it’s important you know all the tips for typography to create great design. Typography also plays a role in communication for design, so it’s essential to have your typography in check to create effortless reading. Poor typography turns visitors off from looking at your website. So here are 12 typography tips you need to know. Keep the Number of…

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10 Tips for Creating Great Content

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10 Tips for Creating Great Content

Writing content is sometimes hard, especially when you’re not sure if visitors will find interest in what you are writing. At times, you just expect people to read your content, comment on it, like it or even share it. But that doesn’t always happen, especially when you haven’t thought about the content you are writing. You need to write compelling content that visitors are going to find interest in, because…

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12 Benefits of Social Media Marketing

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12 Benefits of Social Media Marketing

Some people don’t realise how powerful social media marketing can be, but it’s a source where businesses can increase their recognition, traffic and sales with little cost. Marketers have claimed that social media generated immense exposure for their business, there are other benefits of social media marketing as well. Here are 12 benefits of social media marketing and how they can help your business progress. Increased Inbound Traffic. If you…

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10 Tips for Designing Great Infographics

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10 Tips for Designing Great Infographics

Infographics are not something that is new, they have been around for ages, however they have become increasingly popular to communicate scenarios and information. Because of the increasing popularity they have it’s become important for your infographics to be better than others and that isn’t always easy to do. So, our blog tells you all the tips you need to know when designing great infographics. Create One Strong Focal Point….

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The History of Social Media

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The History of Social Media

In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today. Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being used worldwide on a regular basis. However, that wasn’t always the case, social media how…

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The Importance of Customer Testimonials and How to Use Them

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The Importance of Customer Testimonials and How to Use Them

Some people don’t realise how important a customer testimonial can be. Testimonials help build rapport for the business for first time visiting consumers, and you want your business to look the best, don’t you? So, you need to start considering testimonials on your website, to help your business grow. So here are the reasons why testimonials are so important and how to use them. Importance of Customer Testimonials. Well, firstly…

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Tips for Producing a Successful Corporate Video

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Tips for Producing a Successful Corporate Video

If you are thinking of producing a corporate video for your business, then you want to ensure that you are making the right decisions when it comes to the video design. Here are some important tips One Base Media recommend to make a successful corporate video for your business: Define your Target Audience A corporate video helps with your marketing and communication, so you want your bespoke video to be…

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9 Features of a Well-Built Web Design

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9 Features of a Well-Built Web Design

You’re probably wondering… How do I know if I have a well-built web design? Well it takes a combination of many factors to complete a website. These factors will differ according to the specific needs of the business in question, so it can sometimes be hard to truly say whether one person has a better web design compared to the others. Despite this though, there are features that will stick…

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories

It all started with Snapchat, they decided that their app would start letting you post stories to your friends. This trend soon took off, making Instagram and Facebook a little bit jealous. So, Instagram jumped onto the trend introducing stories into their app, once Instagram started Facebook followed. Meaning that all three social media apps now allowed users to post about their daily activities through their stories. Once this trend…

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