Actionable, no-nonsense advice on local SEO, web design, Google Business Profiles and lead generation built exclusively for UK trade contractors and installers.
MarketingStarting a trades business is hard work. You're not just competing on price or quality. You're competing against businesses that already have years of experience, dozens of five-star reviews, branded vans, smart uniforms and a recognisable name in the local area. Meanwhile, you're trying to land your first few jobs. Here's the reality: People decide ...
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MarketingStarting a trades business is hard work. You're not just competing on price or quality. You're competing against businesses that already have years of experience, dozens of five-star reviews, branded vans, smart uniforms and a recognisable name in the local area. Meanwhile, you're trying to land your first few jobs. Here's the reality: People decide ...
MarketingIf your website only has one page covering everything you do, a general “garden rooms” or “our products” page, you're invisible for a huge number of searches that could be sending you business right now. Someone typing “garden gym rooms Surrey” into Google isn't looking for a general garden room company. They're looking for exactly ...
MarketingYou could have the best-built garden rooms in the county, a genuinely well-structured website, and still lose the click to a competitor sitting just below you on Google, purely because their title tag gives Google and the searcher a clearer reason to choose them. It sounds like a small detail. It isn't. Title tags and ...
MarketingAsk most tradespeople whether they have a website and the answer is usually yes. Ask whether that website actually brings in work, and the room goes quiet. For years a simple online presence was enough to look legitimate: a homepage, a phone number, a gallery of finished jobs. That bar has moved. In 2026, a ...
MarketingYou could have the best-reviewed garden room company in your county, and Google might still struggle to fully trust that you're a real, established local business if it can't find your name, address, and phone number listed consistently anywhere else online. That's what citation building actually solves, and it's one of the most overlooked parts ...
MarketingHow to Turn Blog Posts Into Actual Enquiries You've probably had a website for years, you might even have a handful of blog posts sitting on there already, and yet the phone still isn't ringing any more because of it. That's the most common complaint we hear about blogging for garden room companies: it feels ...
MarketingWhere to Get Them and How to Get More You could have the best build quality in your county, and it won't count for much if your Google profile has three reviews and your closest competitor has ninety. Garden rooms are a big spend, often £25,000 or more, and nobody's handing that over to a ...
MarketingYou can have every town page and every service page built perfectly, and still watch them sit on page two of Google, invisible to the customers searching for exactly what's on them. More often than not, the reason is simple: nothing on the rest of the site is actually linking to them. A page with ...
MarketingHow to Build a Site That Actually Ranks You can have the best portfolio in the county and still lose the job to a competitor with worse work, simply because their website is structured properly and yours isn't. It's one of the most common problems we see with garden room installers: years of great builds, ...
MarketingIf you only had time to fix one thing for your garden room business this month, it should be your Google Business Profile. It's free, it's often the very first thing a potential customer sees, and it directly decides whether you show up in the local “map pack” — the three businesses Google displays at ...
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