How Much does Roofing Leads Cost

  • February 29, 2024
  • obm
  • 4 min read
How Much does Roofing Leads Cost

In the competitive world of roofing, securing leads is essential for the growth and success of your business. However, understanding the dynamics of lead costs is crucial for effective budgeting and maximising your return on investment. 

In this blog, we’re going to be exploring the factors that influence the cost of roofing leads and explore strategic approaches to lead generation.

Factors that affect lead cost

Below are the factors that can affect your roofing cost leads –

1. The influence of location on lead costs

The cost of roofing leads varies significantly based on location. Different areas exhibit varying levels of competitiveness, impacting the amount you pay per lead. In general, setting a goal to spend around £20 per lead is reasonable, but it’s essential to be prepared to pay around £60 per lead when launching campaigns. Over time, as your campaigns optimise, the lead cost should decrease.

2. Weather conditions and lead costs

Weather conditions play a role in lead costs. For instance, during adverse weather, such as storms or heavy rainfall, lead costs may decrease, with roofers getting leads for as little as £15; therefore, adapting your strategy to capitalise on weather-related fluctuations can be a savvy move.

The 5 best ways to get profitable leads

1. Utilise Google Ads for high-intent leads

The most effective way to secure roofing leads is through paid ads at the top of Google search results. Google Ads, being a pay-per-click service, requires strategic targeting of high-intent keywords like “roof repairs near me” or “local roofers.” The initial cost may be higher, but optimising your campaign over time is key to reducing lead costs.

2. Maximise Google Map listings

Securing a spot in the coveted Google Map Pack, just below the ads, is crucial for local visibility. Optimise your map listing by accumulating more reviews than competitors, adding images, and regularly posting updates. A well-optimised map listing enhances your chances of being chosen by potential customers.

3. Invest in organic website optimisation

Long-term cost-effectiveness lies in ranking your website organically for local keywords. Conduct thorough keyword research, create dedicated pages for different local areas, and consistently publish blog posts. Building links to your website strengthens its authority and boosts your visibility in organic search results.

4. Leverage major directories

Listing your roofing business on major directories like Checkatrade and Trustatrader adds credibility and visibility. Ensure your profiles are complete and include a link back to your website. These platforms serve as trusted resources for homeowners seeking reliable tradespeople.

5. Social media promotion

Actively promote your roofing business using on social media platforms. Regularly post engaging content showcasing your team, new projects, and behind-the-scenes glimpses of your business. This not only builds a positive brand image but also attracts potential customers.

Mastering roofing lead costs

In conclusion, the cost of roofing leads is influenced by various factors, and a diversified approach to lead generation is crucial for success. Embrace the power of paid advertising, optimise your online presence, and engage with potential customers through social media. By strategically navigating these channels, you can secure quality leads and ensure the sustained growth of your roofing business.

Prefer to leave it to the experts?

Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


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Got a quick question about lead generation and budget
for your roofing business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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