Most Profitable Niches For Tradespeople On Google Ads

  • December 29, 2023
  • obm
  • 5 min read
Most Profitable Niches For Tradespeople On Google Ads

Having run over 500 highly-performing Google ads campaigns, we understand just how profitable they can be for a variety of different trades and home service businesses. From plumbing and electrical services to diverse home improvement businesses, Google Ads can bring in an array of new leads to help your business grow. With the right strategy in place, home improvement financing options can further enhance the success of your Google Ads campaigns, making them even

That being said, we still hear stories of tradespeople who have failed to get returns on their Google ads campaign and, nine times out of ten, the issue is the same – they’re casting their net too wide.

And that’s why it’s so crucial to niche down.

In this blog post, we will be drawing on our wealth of experience and unveiling the niches that thrive and those that may inadvertently drain budgets. Throughout the article, we not only identify the most lucrative trades but also unveil a strategic key that consistently propels our clients toward substantial success.

Read on to find out how you can make niches work for you and your Google ads campaign.

The central pillar: niche focus for optimal returns

When trying to promote your business online, a common inclination is to offer a broad array of services. However, this broad-spectrum approach often leads to scattered and varied inquiries, ranging from substantial projects to minor tasks.

The true key to success lies in laser-focused targeting. Identifying the most profitable and sought-after service within a contractor’s repertoire becomes the cornerstone of our strategy.

Strategic precision: replicating success with focused intent

Consider a scenario where a building contractor’s loft conversion services prove to be the most profitable. Rather than casting a wide net and promoting all the services of the building contractor, we strategically target loft conversions only in our Google Ads campaigns.

This intentional focus serves a dual purpose – streamlining advertising efforts and creating a scalable, systematised business model that can be adapted to fit any other service and then duplicated. By consistently replicating success in a specific service, contractors can not only streamline their marketing but also scale and grow more efficiently.

Implementation in three strategic steps

  1. Profitability assessment
    The journey begins with a meticulous evaluation of the profitability of each service offered. By pinpointing the most lucrative niche, we pave the way for targeted success.
  2. Keyword research
    A thorough examination of keyword demand in specific areas ensures that the chosen service aligns with the market’s needs. This step is pivotal for crafting a tailored Google Ads campaign that resonates with the intended audience.
  3. Targeted campaigns and niche landing pages
    Armed with insightful data, we construct precise ad campaigns tailored to the chosen service. Each campaign directs traffic to niche landing pages, offering a tailored experience that resonates with potential clients.

The final stage: our ongoing commitment to continuous improvement

In the digital era, adaptation is key to survival and success. Google Ads for trades businesses is no exception. As trends evolve and consumer behaviours shift, our commitment is to stay ahead of the curve. This involves continuous monitoring, data analysis, and strategic adjustments to ensure that our clients campaigns not only stay relevant but also thrive in the ever-changing digital landscape.

As we traverse the road ahead in the world of Google Ads for trades, our focus remains on scalability. A successful campaign is not just about immediate gains but about creating a foundation for long-term growth. By combining niche-focused strategies, targeted campaigns, and adaptability to industry shifts, we empower review trades businesses to not only survive but thrive in the competitive digital arena.


In the dynamic and competitive landscape of trades businesses on Google Ads, success hinges on strategic precision. By embracing a niche-focused approach, contractors can elevate their advertising game, maximise returns, and build a scalable business model. This proven strategy not only streamlines marketing efforts but also empowers trades businesses to thrive in a competitive digital landscape

Prefer to place your campaign in the hands of the experts?

In the vast expanse of Google Ads for trades businesses, unlocking profitability requires a strategic blend of focus, data-driven decisions, and adaptability. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


Speak with our Google Ads Expert

Got a quick question about lead generation and strategy
for your business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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