Zero To 100 Landscaping Leads With No Ad Spend

  • December 22, 2023
  • obm
  • 3 min read
Zero To 100 Landscaping Leads With No Ad Spend

As a digital marketing firm, our greatest satisfaction comes from stepping in when a client is in difficulty, and then witnessing their rapid progress and prosperity within a few months. We truly relish in transforming struggling businesses into thriving enterprises.

Throughout our 10-year history, we’ve learnt that embarking on a journey to maximise your business’s potential through Google My Business (GMB) optimisation is a strategic move that can reap substantial rewards.

In this insightful post, we’ll unveil the step-by-step process that catapulted a landscaping business to over 100 phone calls by fully optimising its GMB.

1. Image optimisation

putting your business in the limelight

image optimisation

The first cornerstone of our strategy was to enhance the visual appeal of the landscaping business on its GMB. Leveraging the power of geotagging, we utilised the GeoImg tool to optimise the client’s images. By embedding geographical metadata into the images, we ensured they were not just visually appealing but also locally relevant.

Taking it a step further, we conducted a competitive analysis by searching for our client’s service in Essex. Our focus was on the top 3 competitors, and we meticulously counted the images on their listings. Armed with this data, we strategically added more images to our client’s GMB than any of their closest competitors, ensuring a visually compelling and competitive profile.

2. Pleper tool

unveiling hidden opportunities for enhanced visibility

pleper tool for gmb category optimisation

To broaden the scope of our client’s GMB, we employed the Pleper tool. By conducting a service-specific search and utilising the category helper feature, we uncovered a plethora of related categories associated with landscaping. Seizing this opportunity, we strategically incorporated all relevant categories into our client’s listing, allowing them to rank for a myriad of landscaping variations.

3. Niche business directories

establishing domain authority and relevance

landscaping niche directories

Recognition in niche business directories is a testament to a business’s expertise and relevance. In our optimisation journey, we sought out landscaping-related directories and ensured our client’s business was listed on them. This not only showcased their specialisation but also sent a signal to Google, elevating the prominence of their GMB.

4. Consistency across channels

a congruent presence

Ensuring consistent business information across all channels is paramount for building trust with both users and search engines. We meticulously audited and aligned our client’s information across various platforms, fostering a cohesive and trustworthy online presence.

5. Reviews

a testimony to excellence

gmb reviews

In the realm of local business, reviews wield unparalleled influence. Our strategy included not only amassing reviews but surpassing the count of all competitors. By becoming the best-reviewed landscaping business in the area, our client secured the top spot on the maps, instilling confidence and trust among potential customers.

Elevate your business with Google My Business profile mastery!

The success achieved for our landscaping client stands as a testament to the transformative power of GMB optimisation. From image enhancement to strategic category additions and meticulous attention to reviews, each step played a crucial role in propelling our client to over 100 phone calls.

Want to be our next success story?

If your Google Business Profile is in need of a revamp, look no further. Our team is equipped to navigate the intricacies of GMB optimisation, ensuring your business emerges as a local powerhouse. Let’s embark on a journey to elevate your online presence and increase your landscaping leads!

Grace

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