For business owners, there are a wide variety of tools that can be used for online promotion. It all depends on the type of consumer you are trying to attract, their location and the company image you are attempting to build. Generally speaking, it is advised that business owners do not just focus on one form of promotion. Instead, they should be using all the tools at their disposal.
Use Big Local Listing Services
You can use big local listing services such as Google business. This will make sure local clients and customers can easily find your business. It will help you gain their interest over your competition. Particularly if you use tactics such as expanding your advertised opening hours.
Embrace Social Media
Social media such as Twitter, Facebook and Instagram are one of the most powerful weapons of promotion. You can use it to both reach and engage the audience in different ways. For instance, on Twitter, you can set up a constant source of information for your industry. You can even attract the attention of competition customers by retweeting their messages. In 2016, social media has been used for instant viral marketing such as live feeds. You must embrace this type of promotion that gives your audience a window into the company.
Start A Blog
You can use a blog purely as a marketing platform for your business. It is ideal if you want to share more information with your customers without overcrowding your website. Content on your blog should be attractive, engaging and have the potential to go viral. You can run an integrated marketing campaign by promoting blog content on different types of social media such as Twitter. Remember to link your blog back to your website as this is sure to generate valuable business leads.
Put Up Multimedia On YouTube and Flickr
Multimedia is another way that you can engage with your audience and make your marketing campaign more engaging. You can share short videos, images or gifs that again, have the potential to go viral. The best part about this type of marketing is that it is completely free and will reach a massive audience. Essentially, it is the modern version of using TV and radio ads.
SEO your company website
SEO or search engine optimisation is the only method you can use to guarantee customers find your business online. You should not make the mistake of simplifying SEO. Do not assume it is just about using the right links and keywords. The process is far more elaborate and complex. Ideally, you should hire a professional marketing agency to complete this service for you.
The press and the media are your key allies when promoting your business. You can use them to ensure that an update from your business or news of new products goes viral. Press releases must include all the information that the media needs to write a story. You should think of your press releases as another piece of content. Make sure they are engaging and send them out to as many press companies as possible.