If you’re a landscaper running Google Ads and finding yourself with a lack of clicks, it’s time to turn your attention to the heart of the issue – your ad copy.
Crafting effective ad copy is crucial to capturing the attention of your target audience and enticing them to click.
In this blog, we provide you with 8 game-changing tips to help you create ad copy that resonates with your audience, drives traffic to your ads and converts those clicks to revenue.
1. Know your target audience
The first step in writing impactful ad copy is understanding your target audience. Are you aiming to attract homeowners, businesses, or both? Tailor your ad copy to speak directly to your intended clientele.
For homeowners, consider phrases like “Create your dream garden for your home,” while for businesses, emphasise “Stunning commercial landscapes.” Make your copy relatable and specific to the needs of your audience.
2. Highlight unique selling propositions (USPs)
Identify and emphasise your Unique Selling Propositions (USPs) – what sets your landscaping business apart. Whether you’re a family-run business with decades of experience or offer a free design service, make your USP stand out.
Showcase what makes you exceptional and irresistible to potential customers.
3. Focus on benefits, not just services
Instead of merely listing your services, highlight the benefits customers receive by choosing your landscaping services. Mention a 20-year guarantee, free same-day quotes, or any exclusive perks that differentiate you from competitors. Let your potential customers envision the value they’ll gain by selecting your business.
4. Create urgency
Inject a sense of urgency into your ad copy to prompt immediate action. Phrases like “20% off this week only” or “Limited-time offer” create a sense of scarcity, compelling potential customers to act swiftly. Urgency can be a powerful motivator for users to click on your ad and explore your offerings.
5. Craft an engaging description
Your ad description is an opportunity to reel in users. Use compelling language and paint a vivid picture of what your landscaping services can offer. Include action words like “transform,” “beautify,” or “revitalise” to evoke a sense of change and improvement.
6. Appeal to emotions
Drive decisions by appealing to emotions in your ad copy. Connect with your audience on a personal level by addressing common pain points or aspirations. Phrases like “Tired of having an old-looking garden?” or “Relax in your dream garden space” tap into the emotional side of decision-making.
7. Add numbers and statistics
Incorporate numbers and statistics into your ad copy to build credibility and trust. Whether you’re the “No.1 landscaping firm in London” or proudly showcase “103 five-star reviews on Google,” numerical data adds a tangible and convincing element to your messaging.
8. Use dynamic keyword insertions
Take advantage of dynamic keyword insertions to make your ads more relevant. By using a code, Google replaces the ad copy with what the customer is actively searching for. This personalisation increases the likelihood of clicks and conversions.
Google Ad Copy that Drive Leads and Conversions
Crafting compelling ad copy for your landscaping business is an art that involves understanding your audience, showcasing your unique strengths, and employing persuasive language. By following these steps, you’ll be on your way to creating Google Ads that not only capture attention but also drive leads and conversions for your landscaping business.
Prefer to leave it to the experts?
Engaging and persuasive copy is just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
Speak with our Google Ads Expert
Got a quick question about Goolge Ad copy and marketing strategy
for your landscaping business? We can help.
Speak to one of our experts today on 01702 668207 or send us a message.