Marketing your roofing business is one of the most important things you can do to ensure success.
It can be easy to get caught up in running the business and forget just how important advertising is.
That’s why we’ve gathered some of the 12 best roofing marketing ideas to help you get your business noticed and bring in more customers.
13. Make your website look excellent and user-friendly.
Your roofing website is the first encounter customers will have with your business, and you want to make sure it looks professional, up-to-date, and provides all the information they need.
It needs to look great on desktops, especially mobiles, as this is where most of your traffic will come from.
We have found the website designs that convert the most amount of visitors to roofing leads are the ones that have a straightforward design.
- Put your navigation at the top
- Make sure your number is also at the top and clickable on a mobile
- Put a clear call to action like “call now” or “get a free quote today.”
- Put a message on the content form “your information is 100% secure.”
- Have a contact form at the top of the page
- If possible embed a QR code with your company logo that directs potential customers to a lead capture landing page to boost leads and increase revenue for your sales team
- Have images of the team
Have a unique selling point like “20% off this month” or “free facias with a new roof.” - Have lots of before and after images of your work
- Use benefits in the wording, what the customer gets out of using you (don’t make it all about how great you are)
12. Optimise your website for local keywords
To optimise your website, make sure you.
- Have the keyword and location in the title
Have the keyword and location in the header tag - Write at least 750 words on the page
- Alt tag the images
- Don’t overuse roofing keywords (this is spamming, and Google will not rank you)
You can use great online tools to optimise pages, such as Keyword finder and Surfer SEO.
11. Build a helpful YouTube channel
Video content is huge right now, and if you can make some helpful videos about roofing, it could be great for your SEO.
You can use the YouTube channel to answer frequently asked questions, give tips on fixing common issues with roofs, or even demonstrate how to repair them.
Include a link to your website in each video description, and when making the videos, don’t forget to use keywords that customers would search for when looking for a roofer in their area.
Just by doing a quick search on YouTube, there is a channel called FixMyRoof, they have over 82,000 subscribers, and their top-ranking video has over 6.3 million views, so you can imagine the amount of exposure this has gained them for their business.
10. Posting leaflets
Posting leaflets is still a great way to reach a local audience. You can hire someone to deliver them in the post or hand out leaflets yourself.
Include images, contact details, and all relevant information about your services on each leaflet.
Don’t just post flyers through letterboxes; you could also hang them up in cafes, shops, and other places your target audience might frequent.
Leaflets are also a great way of getting people onto your website so make sure that the address is prominent and any offers you may have running.
9. Have the vehicles sign written
Why not take advantage of free advertising if you have a business vehicle? You could include your logo, website address, and contact number on the side of the van.
This is a cost-effective way of getting your message out there. Plus, it looks professional and will build trust with potential customers.
You can also get creative with the sign-writing to make your brand stand out.
8. Run a google ad campaign
The Google Ads are the listings that show above the maps on Google. You can choose the keywords and the services you would like to target and then build highly converting landing pages to push all the traffic through to. This is one of the best ways to get leads for your business.
Many roofing businesses have expanded quickly using a great Google Ad campaign. The great thing about Google Ads is that you can be at the top the same day, whereas other Google optimisation can take much longer.
When building your Google Ad campaign, make sure
- You have landing pages for each service such as “repairs” and “new roofs”
- Continually add negative keywords that are not converting
- Set up conversion tracking Add all of the available ad extensions
7. Build local partnerships
Partnering up with other local businesses can also be a great way to gain new customers.
For example, you could partner up with a local building supplies store, and when people come in to buy materials for their roofing project, they will get referred to you.
You could also do something similar with other tradespeople such as electricians or plumbers and offer discounts on both services so that it is beneficial to all parties involved.
These partnerships will not only help you get more leads but also good for networking and getting your brand out there in the local area.
Many roofing businesses have thrived on just building relationships and using referrals alone.
A great way to do this is to get a list of local builders or suppliers on Yell.com or Google and phone through them every day.
6. Post regularly on social media
Social media is an excellent platform for promoting your business. You can use it to post updates about new services, products, offers, and discounts.
You can also use social media as an easy way to connect with customers and respond to their queries in real-time.
This helps build trust and shows that you’re there to take money from them and genuinely care about helping them.
Once you start getting followers on social media, you can target those people with relevant ads so that they are more likely to convert into paying customers.
Great social media platforms for roofers are.
- TikTok
Make a habit of getting pictures of every job and then building content around those jobs, the post before and after, your team working, and your customer’s reactions. Another great thing to post on social media is video testimonials from your customers.
Nothing gives you better social proof than a customer directly talking to the camera and saying how great you are.
5. Get listed on local business directories.
Getting your business listed on local business directories is a straightforward yet effective way of getting more leads.
There are hundreds of free and paid directories, some of the most popular ones being Yell, Thomson Local, Google My Business, and Yelp.
These websites will show your business to potential customers in the area who may be looking for roofing services.
Make sure you fill out all the details correctly on each directory so that customers have all the necessary information.
You can also add pictures and reviews to make your listing stand out.
There are also some very powerful paid directories you can get listed on, like Checkatrade, Trustatrader, and MyBuilder. Try out these platforms and see if you get a good response.
4. Go to construction shows and build partnerships.
Another excellent way for roofers to get more leads is to go to construction shows and meet with potential partners.
This is a great way to network and introduce yourself to new people in the industry. You can also find out what services other local businesses are offering and how you can partner up so that you both benefit from the relationship.
Here are some great shows you can attend in the UK
- Futurebuild
- The London Build Expo
- National Construction Expo
- UK Construction Week
- The UK Concrete Show
- The Offsite Construction Show
- London Homebuilding & Renovating Show
- GEO Business
- The Facilities Event
- The Health & Safety Event
These are all great shows to attend and get you and your business out there.
3. Build an excellent online reputation by getting reviews
In today’s digital world, reviews are critical. They act as social proof and help you stand out from the competition.
Getting customers to leave positive reviews on your Google My Business page can be a great way to get more leads.
When someone is searching for roofers in their local area, the businesses with the most reviews will usually come up first in the search results.
Here are some great places to get reviews for your roofing business
- Yell.com
- Checkatrade
- Trustpilot
- Bark
- Trustatrader
- Google My Business
- Reviews.io
It would be best if you also tried to respond to your customer’s feedback, both good and bad, as it shows that you care about what they have to say.
Finally, make sure you thank every customer who leaves a review, as this will show them that you appreciate them taking the time to talk about your business.
2. Do content marketing on your website
Content marketing is a great way to drive more leads to your website.
By writing blog posts about roofing tips, common roofing problems, and industry trends, you can build up an audience. You should also ensure that all of your content is SEO optimised so that it shows up in Google search results.
You can also create eBooks or webinars around the same topics to further engage with potential customers.
This will give them more detailed information than just a blog post and increase their chances of becoming paying customers.
It’s essential to track which pieces are performing the best, so you know what kind of content works for your audience.
1. Claim a Google My Business listing
Google My Business is a great way to get more leads for your roofing business. It allows you to claim and manage your business listing on Google and ensures that potential customers can find all the information they need about your company quickly and easily.
When someone searches for roofers in their area, they should be able to see your business’s contact information and reviews from other customers who have used your services.
Keep the information in this listing up-to-date so that customers always get accurate details when looking for a roofer.
It would help if you also tried to respond to any customer reviews left on this platform, so it’s clear that you care about what people think of your company.
Summary
We hope this has helped give you some ideas on how to generate more leads for your roofing business.
The key is to get out there, network, and ensure that customers know your services. Good luck!
Speak to a construction industry marketing expert
Got a quick question about your marketing. Or you want to run through the details of your next big project. We can help.
Speak to one of our experts today on 01702 668207 or send us a message.