Plumbing Case Study: Google Ads for Quality Leads

  • February 16, 2024
  • obm
  • 4 min read
Plumbing Case Study: Google Ads for Quality Leads

In the competitive world of plumbing services, an effective online advertising strategy can be the key to unlocking success. 

In this post, we’ll dissect a plumbing client’s Google Ads campaign that has been securing leads at an impressive £23 each. With a focus on emergency plumbing, heating, and drainage services, this investment is proving to be highly profitable. 

Let’s delve into the details of this successful campaign and explore the strategies that are driving real results for this plumbing business.

Campaign overview

Objective: Maximise Conversions
Services: Emergency plumbing, heating, and drainage
Cost per Lead: £23

Key strategies

Bidding strategy: Utilising the “Maximise Conversions” bidding strategy for optimal results.
Keyword approach: Incorporating phrase and exact match keywords such as “Google Ads for Plumbers,” “PPC for Plumbers,” and “Plumbing PPC” for precision targeting.
Conversion rates: Achieving an impressive 76% conversion rate in some groups.

Simplified landing page

A user-friendly landing page is a crucial element of this successful campaign. The design prioritises simplicity, ensuring a seamless experience for potential customers. By focusing on ease of use, this plumbing company is effectively driving calls and conversions.

Profitable emergency services

The key to the campaign’s success lies in the provision of emergency plumbing, heating, and drainage services. By addressing urgent needs, the client is capitalising on the immediacy of customer demands, making the £23 per lead investment highly profitable.

Real results, real success

From this you can see how a strategic approach can transform a plumbing business, driving calls and boosting profitability. The strategies employed are not exclusive to plumbing; they are equally applicable to roofers, landscapers, heating engineers, drainage contractors, building contractors, and many others in the trades industry.


This plumbing company’s journey to securing leads at just £23 each through their Google Ads campaign exemplifies the power of a well-executed online advertising strategy. By maximising conversions, employing precision in keyword targeting, and offering emergency services, they have created a formula for success that can be replicated across various trades. Learn from their achievements, apply these strategies to your business, and witness real results in the competitive world of online advertising.

Prefer to leave it to the experts?

Google Ads are just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


Speak with our Google Ads Expert

Got a quick question about lead generation, online presence and growth
for your plumbing business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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