Google Ads landing page not converting?

  • December 16, 2023
  • obm
  • 4 min read
Google Ads landing page not converting?

Unlock success with our free landing page analysis for trades and contractors

Are you currently running a Google Ads campaign and finding yourself in the perplexing situation of getting clicks but no leads?

Fret not, because our free landing page analysis is tailor-made for companies in the trades—electricians, plumbers, house builders, and contractors.

In this blog post, we’ll explore the critical role a well-optimised landing page plays in turning clicks into conversions and how our free analysis can be the key to unlocking campaign success.

The challenge: clicks without conversions

Running a Google Ads campaign is a strategic investment aimed at attracting potential customers and generating valuable leads. However, if your ads are driving clicks without translating into leads, the culprit may very well be your landing page.

The magic truly happens when your ads start converting at a rate of 15%-30%. This is the sweet spot where leads pour in, customers increase, and revenue grows.

Why your landing page matters

Your landing page is the virtual storefront where potential customers decide whether to engage with your business or bounce away. A poorly designed or confusing landing page can lead to lost opportunities and a high bounce rate. The goal is to create a seamless user experience that guides visitors toward taking the desired action—whether it’s making a purchase, filling out a form, or contacting your business.

The solution: our free landing page analysis

Recognising the pivotal role of a well-optimised landing page, we are excited to offer a free landing page analysis for companies in the trades. If you’re running ads and witnessing clicks but no leads, our analysis is designed to pinpoint areas for improvement and empower you to make data-driven enhancements.

How it works

  • Send us your landing page: Simply share your landing page with us, and our team of experts will conduct a comprehensive analysis.
  • Receive personalised tips: We’ll provide you with five actionable tips specifically tailored to improve your landing page and boost its conversion potential.
  • Implement changes: Armed with our recommendations, you can make informed changes to your landing page to enhance its effectiveness.
  • Watch your results soar: As you implement these changes, monitor the impact on your campaign performance. You’re likely to see an increase in leads and, ultimately, a more successful Google Ads campaign.

Key areas of focus in the analysis

At the risk of giving away some of our valuable trade secrets, below are a few of the important criteria we use to rank your landing page

  • Clarity and relevance: Ensure that your landing page clearly communicates what your business offers and how it benefits the visitor. Relevance is key to keeping potential customers engaged.
  • Call-to-Action (CTA) optimisation: Assess the effectiveness of your CTA buttons. Are they compelling, prominently placed, and aligned with the user’s journey?
  • Mobile responsiveness: With a significant portion of internet users accessing content on mobile devices, it’s crucial that your landing page is mobile-friendly. We’ll check for responsiveness to enhance user experience.
  • Loading speed: Slow-loading pages can deter users. We’ll evaluate your landing page’s loading speed and suggest improvements for a smoother experience.
  • Form optimisation: If your goal is to capture leads through forms, we’ll review their placement, simplicity, and overall optimisation for increased conversions.

Why choose our free landing page analysis?

If the word “free” wasn’t enough to persuade you, here are a few additional benefits:

  • Expert insights: Benefit from the expertise of our seasoned professionals with a deep understanding of what makes a landing page effective.
  • Customised recommendations: Receive tailored tips based on the unique needs of your business and industry.
  • Data-driven strategies: Our recommendations are rooted in data and designed to yield measurable improvements in your campaign performance.
  • Commitment to your success: We’re invested in seeing your Google Ads campaign thrive. Your success is our success.

Don't miss out on potential leads

In the competitive landscape of digital advertising, every click represents an opportunity. Don’t let a suboptimal landing page stand in the way of converting those clicks into valuable leads. Our free landing page analysis is a risk-free opportunity to identify areas for improvement and elevate your campaign to new heights.

How to get your free landing page analysis

Ready to unlock the full potential of your Google Ads campaign? Simply send us your landing page, and let’s embark on a journey of optimisation and success.

More leads, more customers, and more revenue await—take the first step today and get in touch with our team.

Grace

Speak with our Landing Page Expert

Got a quick question about your Google Ads Landing Page. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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