Unleashing Profitable Leads: A Step-by-Step Guide to Google Ads Success

  • January 16, 2024
  • obm
  • 3 min read
Unleashing Profitable Leads: A Step-by-Step Guide to Google Ads Success

In the ever-competitive landscape of service businesses, acquiring quality leads is the lifeline of sustained success.

In this insightful guide, we unveil the strategic approach we took to get one of our home services clients high quality leads for a mere £99, resulting in a monthly turnover of £60,000.

So read on to discover the actionable steps that can revolutionise your plumbing, electrical, or general building work business through a lucrative Google Ads campaign.

Step 1

Identify your most lucrative service

trades business services

Begin by creating a comprehensive list of all the services your business offers. Recall a dream job – a project that not only brought substantial profits but was also remarkably straightforward. Now, envision replicating this dream job repeatedly for consistent success.

Step 2

Conduct strategic keyword research

Head over to Google Ads and explore the Keyword Planner tool. For instance, if loft conversions are your focus, search for “loft conversions in London.” Analyse the monthly search volume; in this case, over 720 searches a month indicate a robust demand for loft conversions in the London area.

keyword research

Identify the high buyer intent keywords (these are the ones you’ll want to target), such as “loft conversions near me” and “loft conversion builders,” ensuring that your chosen keywords resonate with users ready to buy.

Step 3

Craft a dedicated landing page

Opt for a landing page dedicated to your chosen service and location. Landing page builders like Unbounce, with their distraction-free landing page templates, prove highly effective. While it might be tempting to use your main website, a dedicated landing page, devoid of navigation and distractions, significantly boosts conversion rates. Showcase your exemplary work, display customer reviews, articulate reasons to choose your services, and provide a clear call to action.

Case in point: £99 investment, £60,000 monthly turnover

The success story speaks for itself – a nominal £99 investment in a targeted Google Ads campaign resulted in a staggering monthly turnover of £60,000.

The key to this triumph lies in strategic keyword selection and a purpose-built landing page that maximises conversion potential.

Skyrocket your business growth with our strategic Google ads blueprint

What makes this strategy so good is that it isn’t confined to a specific service; it’s a blueprint applicable to plumbing, electrical, and general building work businesses.

No matter your line of work, you too can learn from the success of this service business that turned a £99 investment into a monthly turnover of £60,000 through a meticulously crafted Google Ads campaign.

By following the actionable steps of identifying lucrative services, conducting strategic keyword research, and creating dedicated landing pages for optimal conversion rates you will elevate your trades business to a new frontier.

Prefer to leave it to the experts?

If you’re eager to unlock the full potential of Google Ads for your trades business, our dedicated team is ready to help. 

Contact us today to kickstart a campaign that transforms nominal investments into substantial monthly turnovers, setting your business on a trajectory of unparalleled success. 

Every success story started in the same place, don’t miss out on your chance to be the next name on our list of thriving clients.


Speak with our Google Ads Expert

Got a quick question about growth, online presence, branding
for your trades business? We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

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