Google Ads Location Targeting

  • December 28, 2023
  • obm
  • 4 min read
Google Ads Location Targeting

Picking the best locations for more Google Ads construction leads

Are you grappling with lacklustre results from the Google Ads campaign you set up to get more leads for your construction company?

One common stumbling block we often encounter when taking over Google Ad campaigns for our clients is an oversight in location targeting.

Refining location settings is a pivotal step in optimising your Google Ads campaign. This guide provides a comprehensive strategy for construction companies to strategically adjust their location targets, ensuring their premium services reach the audience that values and can afford them. Elevate your campaign with precision targeting and experience the positive impact on job leads and overall success.

The challenge of misaligned location targets

We’re going to make an assumption here and guess that you’re a premium building firm, renowned for its use of high-quality materials and skilled staff, that provides first-class construction services in the local area. And that should be enough to set you apart from the competition and get the lion’s share of work, right?

Well, not necessarily.  If you find yourself frequently facing objections such as “I’ve found someone who will do it cheaper” or “you’re too expensive” it’s likely your ads are reaching audiences in areas with lower income levels, you may be.

The crux of the matter is that these areas might not be the ideal fit for your premium services, as potential clients there might be seeking more budget-friendly options.

Solution: precision targeting for construction excellence

To overcome this hurdle, we advocate a more strategic approach to location targeting. Follow these steps to refine your campaign effectively

Step 1: identify high-income areas

location targeting

Conduct a swift search on Google to pinpoint the most affluent areas in your county. Use search terms like “most affluent areas in [your county]” or “house prices in [your county].” This exploration will reveal locations where residents are more likely to appreciate and afford premium construction services.

Step 2: access Google ads location settings

Navigate to your Google Ads campaign and access the location settings. Here, input the high-income areas you’ve identified. You can check the video below to understand each step visually.

Step 3: monitor and evaluate

Allow your campaign to run with the refined location settings for at least two weeks. During this period, closely scrutinise the performance of these areas. Look for an upswing in job leads, conversions, and overall campaign effectiveness.

The impact of targeted location adjustments

This strategic adjustment has yielded impressive results for numerous construction companies we collaborate with. Often, the crux of the problem lies not in the overall campaign setup but in reaching the wrong audience. By concentrating your efforts on high-income areas, where clients are more likely to appreciate and afford premium services, you can significantly augment the success of your Google Ads campaign.

Elevating your Google ads with strategic location targeting

In the fiercely competitive landscape of construction services, precision targeting is the linchpin. Ensure that your premium offerings reach the right audience by strategically adjusting your location settings. By targeting affluent areas, you position your construction business for success, aligning your services with those who value and can afford the excellence you provide.

Implement these steps today to refine your location targeting and elevate your Google Ads campaign. Witness the positive impact of reaching the right audience and securing more job leads for your premium construction services.

Prefer to leave it to the experts?

Google ads are just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.

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