A Comprehensive Guide to the First 3 Months
Embarking on a Google Ads campaign can be both exciting and challenging, especially when the expected leads seem elusive in the initial month.
In this detailed exploration, we’ll dissect the realities of Google Ads success over the first three months, offering insights into what to realistically anticipate and why persistent effort is crucial to unlocking its full potential.
Month 1: The learning stage
The initial month of a Google Ads campaign often presents challenges. You’ve meticulously set up your campaign, organised ad groups, and carefully selected keywords. However, when you eagerly launch it, you might encounter an unexpected silence. This is the learning stage for Google, a critical period where the platform establishes the quality score by evaluating your ads and determining their optimal placement.
It’s essential to dispel a common misconception at this point. Many businesses conclude that Google Ads didn’t work for them based on a short trial period—typically running ads for only 2-6 weeks. The reality is that a well-structured and optimised campaign can be one of the most effective methods to generate local leads. Patience and persistence are key during this phase.
The first two weeks are crucial as Google fine-tunes its understanding of your campaign. Around the second week, we initiate the first round of optimisations. During this phase, we scrutinise triggered keywords, identifying those that generate clicks but no conversions. These are added as negative keywords. For example, keywords like “liquid,” “products,” or “apprenticeships” might trigger your ads. Still, if they don’t align with your target audience seeking services, we eliminate them to enhance precision.
Months 2-3: Continuous optimisation
As we progress into the 30-90 day period, the optimisation journey continues. Regular assessments and refinements are crucial during this phase. We actively discontinue entire ad groups that aren’t converting and fine-tune bid adjustments for locations showing optimal performance. Additionally, device optimisations come into play, as we analyse whether desktop or mobile platforms yield better results.
This period is an active phase of refinement, addressing issues identified in the learning stage. The campaign undergoes a process of continuous improvement, ensuring that every aspect aligns with the evolving dynamics of user behaviour and preferences.
Beyond 90 Days: unlocking long-term success
The 90-day mark is often a turning point. Clients who persist through this initial period frequently choose to stay with us for years. Why? Because they’ve navigated the roughest part of using Google Ads and are now reaping the rewards. The campaign has matured, generating leads at a lower cost, and the business experiences sustained growth month after month.
This extended timeline is crucial for businesses to fully harness the potential of Google Ads. It provides ample time for the learning phase to transition into an optimised, efficient campaign that consistently delivers results. This longevity in the approach is what transforms a potential short-term experiment into a long-term success story.
Why choose Google Ads for Your Business?
- Precision targeting: Reach your ideal audience based on specific keywords, locations, and demographics.
- Cost-effective leads: With strategic optimisation, enjoy cost-effective leads that contribute to your bottom line.
- Scalable growth: As your campaign matures, witness scalable growth and increased visibility in your local market.
As we delve deeper into the intricacies of each phase, it becomes apparent that a successful Google Ads campaign is not a sprint but a marathon.
The nuances of the learning stage, the meticulous optimisations, and the evolution beyond the 90-day mark contribute to a comprehensive strategy that stands the test of time.
The importance of the learning stage cannot be overstated. Many businesses falter at this juncture, believing that immediate results are synonymous with success. In reality, this period is a crucial investment in understanding how Google perceives and responds to your campaign. This foundation sets the stage for the subsequent phases, where continuous optimisations refine the campaign’s performance.
In the 30-90 day period, businesses witness the active refinement of their campaigns. This is where the true magic happens. Adapting to user behaviour, eliminating non-converting elements, and fine-tuning bid adjustments are pivotal steps towards campaign maturity. It’s during this phase that businesses start to see a clearer return on their investment, paving the way for sustained growth.
Beyond the 90-day mark, the transformation is palpable. Clients transition from the initial challenges of Google Ads to a phase of consistent lead generation at a lower cost. This is the juncture where businesses truly thrive, and the campaign becomes a robust asset driving sustained growth.
Ready to transform your Business?
If you’re seeking a Google Ads campaign that goes beyond the initial hurdles and consistently delivers leads, we’re here to help.