Best SEO Tools

  • April 17, 2023
  • obm
  • 14 min read
Best SEO Tools

Are you into search engine optimisation and hunting for paid and the best free SEO tools? You are in the right place. Organic search traffic is the heart and soul of any online business. Want better conversion? Increase your search traffic. Want more sales? Increase your search traffic.

However, increasing search engine traffic is challenging because of the competition in every niche. So, it is essential to leverage some best SEO tools to level up your SEO game and beat your competition quickly. With the help of SEO tools, you can take care of essential things like keyword research, competitor analysis, site audits, backlink auditing duplicate content,, etc.

In today’s blog post, we will take you through some of the best SEO tools you must use to level up your SEO game and stand apart from your competition in 2023.

Google Analytics and search console

Do you want to check your website SEO metrics in real-time? Do you want to measure the ROI of your SEO campaign? If your answer to the above two questions is yes, then Google Analytics and Google search console are the tools you should be using right now. Without these two tools in your bucket, SEO campaign is like food without salt.

Google Analytics: As the name suggests, this is an analytics tool that will help you in tracking essential website data such as traffic, page sessions, bounce rate, conversion rate, user demographics, most viewed content, and so more. By leveraging such data, you can craft your SEO campaign for more success.

Google search console: Google search console is more of a technical SEO tool that will give you data regarding technical glitches on your website, such as page-level indexing issues, crawl errors, sitemap and robots.txt file errors and a lot more. Irrespective of their features and benefits, both tools are essential from an SEO point of view.



SEMRush is one of the most powerful SEO tools in the market. It owns excellent popularity throughout the globe because of the great features it provides.

SEMRush is an amalgamation of more than 50 SEO tools under one roof and is used by more than 7+ million users worldwide. One of the main reasons you should use SEMRush over other tools is that it offers a vast keyword database of over 20 billion, making it easy to find the best keywords for your business.

Pros of SEMRush

  • Find better keywords in any niche
  • Find and fix all your website SEO problems
  • Track your daily ranks for any keyword
  • Analyze any site’s traffic
  • Get actionable on-page SEO suggestions
  • Improve your local SEO
  • Conduct site audits
  • Remove toxic backlinks
  • Track your SEO performance
  • Analyze your competitor’s strategies
  • Automate social scheduling and posting
  • SEMrush offers 30-day free trials.

Cons of SEMRush:

SEMRush is a costly SEO toolkit. This is because its pricing plans begin at $119.95 per month.


SEMRush pricing:  SEMRush offers the below three pricing packages

1. SEMRush Pro: The SEMRush Pro is the starter plan that costs you $119.95/mo and is suited for bloggers and freelancers. It comes with the following limits:

  • Results per report: 10,000
  • Reports per day: 3,000
  • Projects: 5
  • Keywords to track: 500
  • Pages to crawl: 100,000

2. SEMRush Guru: This second plan costs you $229.95/mo, suitable for small businesses and in-house SEO experts. Here, you’ll get the following limits:

  • Results per report: 30,000
  • Reports per day: 5,000
  • Projects: 15
  • Keywords to track: 1500
  • Pages to crawl: 300,000

3. SEMRush Business: The third and last plan charges you $449.95/mo. It is appropriate for agencies where you’ll get the following limits:

  • Results per report: 50,000
  • Reports per day: 10,000
  • Projects: 40
  • Keywords to track: 5000
  • Pages to crawl: 10,00,000


SEO and content go hand in hand, so if you are looking for a full-stack SEO tool that will help you craft stunning content, Clearscope has your back covered.  The tool is here to help you curate content that gets traffic, conversion and better rankings on Google search. You can use it as an add-on with Google Docs and install the WordPress plugin. Specific functions and add-ons of the tool are similar to Grammarly’s premium version. However, Clearscope has more command over creating SEO-friendly content and generating content reports for better optimization. 


  • Content optimization
  • Reports 
  • WordPress Integration 
  • Supports 5+ languages 
  • Customer support
  • User manuals, blogs and learning resources
  • Three different plans are available


Most of the features are available on Grammarly for free 



The next on this list of best SEO tools for business is Ahrefs. This is a 360-degree tool that has got everything you need to rank higher and get more website traffic. Ahrefs is slightly more expensive but offers unique features and add-ons to level up your SEO game.

With Ahrefs, you can do keyword research, competitor analysis, backlink auditing, technical SEO auditing, tracking of keywords, content gap, competitive analysis too, check keyword ranking and organic traffic, check website technical SEO issues and a lot more.

Recently, the Ahrefs team has also launched a free web-master tool with limited restrictions to give you an overview of your website. This feature picks the data from the Google search console and shows it more comprehensively, allowing you to make better SEO decisions.


  • Project management
  • Technical SEO auditing
  • Report generation
  • Keywords tracking
  • Rank tracking
  • Content analysis
  • Link-building opportunities and a lot more


It offers paid free trial

moz pro


When discussing the best SEO tools for business, how can we forget about Moz Pro? This all-in-one SEO tool will help you with keyword searches, backlink analyses, understanding visitors, creating high-quality content, and upscaling your technical SEO game. With MOZ, you strategically develop a bucket of keywords with high search volume and easy to rank. You can also track your particular keyword name’s ranking and positioning.

Another good thing about MOZ is that it will crawl and audit your site and help you rectify the harmful issues hindering your SEO campaign. Issues like slow web pages, crawl errors, 404 errors, keyword cannibalization, and canonical errors are easily detected by MOZ.

  • Custom reports
  • Page speed insights
  • Deep crawl auditing
  • Find link opportunities
  • Understand your site visitors
  • Tracking rankings and more


Less accurate as compared to other SEO tools

surfer seo

Surfer SEO

It is another fantastic keyword tool. It has incredible support for on-page content optimisation. It also has a great Content Editor extension that can be used for articles. 

You can use this tool for keyword research, content editing and making it more SEO friendly, SERP analysis, page and content auditing and as a content optimisation planner. To make things easier, it comes with Jasper, WordPress and SEMrush integration, allowing you to strategise your SEO campaign better. 


  • Easy to use
  • Affordable
  • Create content outline
  • Optimise content better
  • Free version available
  • Too many integrations 


The tool can be manipulated to show a higher score when in reality, you are spamming the page with specific keywords to get a better score. Use Surfer as a tool and not a complete replacement for content optimisation.



Woorank is a website analysis tool that helps users to improve their website’s search engine optimisation (SEO) and overall online visibility. It provides a detailed website audit that identifies issues related to SEO, usability, and other areas that can impact a website’s performance. This feature helps users identify areas where they can improve their website.

Woorank also allows users to compare their website’s performance with their competitors.

This helps users to gain insights into their competition’s online strategy and make informed decisions about their strategy.

Users can also generate custom reports tha include an overview of their website’s performance, including detailed information about website traffic, SEO, and other key performance indicators (KPIs).

Overall, Woorank is a powerful tool that can help website owners to improve their online presence and increase their visibility in search engine results. Its comprehensive analysis and reporting features give users valuable insights into their website’s performance, allowing them to make informed decisions about their online strategy.

screaming frog

Screaming Frog

Screaming Frog is a website crawler that provides a range of features for site owners with a focus on authority. 

The tool is designed to be a comprehensive desktop solution for professionals in digital marketing, offering advanced features such as for broken links, link research and technical site audit analysis.

First launched in 2010, Screaming Frog is available for Windows, Mac, and Ubuntu Linux. It is a paid tool offering a stacked toolset that allows SEOs to perform various tasks. 

However, it should be noted that the application can be complex and overwhelming for beginners, making it difficult to use to its full potential.  Despite its drawbacks, Screaming Frog is widely regarded as one of the best tools for SEO professionals who are experienced and looking forward to taking their SEO game next level. 


  • Advanced technical SEO auditing
  • On-page SEO checkers
  • 404 error check
  • Report generation
  • Title, meta and URL check
  • Heading tag check
  • Image alt tag check


The free version of the tool can crawl only 500 URLs

seo quake


SEO Quake is a free Google Chrome SEO extension that will help you take your on-page SEO game to the next level. 


This powerful tool for your browser will enable you to examine external and internal links, conduct on-page audits, export all data into files, compare domains, and more.


The tool also helps with real-time SEO auditing and diagnosis of a website, allowing you to fix various optimisation issues with a modern search engine.


You can also use the SEO bar feature to showcase the summary of any web page you browse in an interactive format. The SEO bar can also be adjusted as per your need.



  • Free of cost
  • Easy to use
  • Get competitors’ SEO insights
  • Compare domain
  • Check critical metrics of the website


Lacks advanced features


The last on this list of best SEO tools is SpyFU, a super-duper SEO and PPC tool for your digital marketing efforts. From tracking your keywords to increasing the website search traffic, SpyFU is the tool that will take your SEO game to the next level. 

It has an indexed database of over 7 billion results across 109 million domains. Of course, the database size is less than Ahrefs, but this tool still beats Ahrefs in PPC campaigns. 

We tried this tool almost free for two months during the COVID-19 situation in May 2020. At that time, SpyFU was offering a 2-month free trial for people all across the globe.

SpyFU will give you complete detail about your competitor’s domain. You can also use this tool to track your part, but we recommend you follow your competitor’s website to keep an eye on their SEO strategy.


  • It can be used for PPC 
  • Keyword research 
  • SERP analysis 
  • Domain comparison 
  • Affordable  
  • Free version available 


  • No backlink auditing
  • No technical SEO checks 

Why you should use SEO tools FAQ

A: SEO tools can help you to optimize your website for search engine rankings, increase visibility and generate more targeted traffic.

They also allow you to track changes in rankings, analyze competitors’ strategies, monitor link-building efforts and detect potential technical issues on your site.

Additionally, they provide valuable information that can be used to refine and improve your overall digital marketing strategy.

As a result, businesses can enjoy higher search engine rankings, increased web traffic and improved ROI. Ultimately, using SEO tools is an essential part of any successful online marketing campaign.

A: When choosing a paid or free SEO tool it’s important to consider what type of data you need, the amount of money you are willing to invest, and any other specific requirements for your business.

You may want a tool that offers a keyword research tool, content analysis, link-building analysis or site SEO audit capabilities. Additionally, it’s important to choose an SEO tool that is easy to use and provides accurate results.

It’s also helpful to look for tools with customer support options in case you run into any problems when using the software. With the right selection of SEO tools, businesses can enjoy improved search engine rankings and more targeted web traffic.

A: While using SEO tools can provide many benefits, there are some potential risks associated with relying too heavily on them. It’s important to remember that SEO is more than just a set of tools, and no single tool can guarantee success. Additionally, it’s possible to go overboard with optimizing your website which could result in penalties from search engines if their guidelines are not followed. Therefore, it’s important to use SEO tools responsibly and stay up-to-date with the latest best practices when utilizing them. With proper research and guidance, businesses should be able to leverage the power of SEO tools without running into any major risks or issues.

A: To maximize the benefits of using SEO tools, it’s important to use them in combination with other digital marketing strategies such as content creation and link building. Additionally, you should stay up-to-date with changes in search engine algorithms and best practices from industry experts, follow SEO-related YouTube channels and do Udemy or Teachable classes.

Finally, remember to test different strategies and monitor your results so that you can identify which ones are most effective for your business. With proper use of SEO tools and other online marketing tactics, businesses should be able to enjoy improved search engine rankings and increased web traffic.

A: Yes, using SEO tools is important for any business that has an online presence. Search engines are constantly changing the way they rank websites, and using SEO tools can help you stay ahead of the curve. They can provide valuable insights into how your website is performing in terms of rankings and visibility, as well as identify potential technical issues or opportunities for improvement.

Additionally, some tools also allow you to track your competitors’ strategies so that you can stay one step ahead. Ultimately, if you want to optimize your website and maximize its reach, then utilizing SEO tools should be an essential part of your digital marketing strategy.

A: The features and capabilities of SEO tools can vary widely, so it’s important to choose one that fits your needs. A few common features you may want to look for include keyword research, content analysis, suggestions of related keywords, site auditing, link-building analysis, competitor tracking, broken links and automated reporting. You may also want to consider the user-friendliness of the tool and any customer support options available. With the right selection of SEO tools, businesses can enjoy improved search engine rankings and increased web traffic.

When researching different tools, make sure to read reviews from other users who have used them before. This will help you get a better understanding of the capabilities of each tool and how well it works. Additionally, some vendors may offer free trials or discounts so be sure to take advantage of those as well. With the right selection of SEO tools, businesses can enjoy improved search engine rankings and more targeted web traffic.

Overall, choosing the right SEO tools for your business depends on a variety of factors such as your budget, expertise level, and goals. By doing a thorough research and testing out different solutions, you should be able to find a tool that meets your needs without breaking the bank. With the proper use of SEO tools, businesses should be able to enjoy improved search engine rankings and increased web traffic.


In conclusion, SEO tools are essential to any website owner or digital marketer. They provide valuable data and insights into a website’s performance and help you make informed decisions about your online strategy.

No matter which tool you choose, it is important to understand how each one works in order to get the most out of them.

With the right knowledge and proper use of these tools, you can maximise your SEO efforts and improve your website’s visibility and reach.


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