3 Simple Steps to Follow
In the vast realm of digital visibility, securing a prime spot on Google is akin to having money in the bank for your local business.
After meticulously crafting and submitting over 500 Google listings, we’ve decoded the top three ranking factors that can propel your business to the coveted top 3 positions.
Join us in this blog post, as we unravel the secrets to unlocking unprecedented success for your local business.
The significance of top 3 rankings
Achieving a top 3 ranking on Google for your service in your local town is more than just a milestone—it’s a gateway to increased visibility, credibility, and a surge in potential customers.
These coveted positions in the map pack can translate into tangible business growth and revenue.
Now, how to get there –
1. Optimal categorisation
the first foundation of success
The cornerstone of a high-performing Google Business Profile lies in proper categorisation. While there’s evidence to suggest that having just one category is beneficial, our extensive experience has shown that filling out all relevant categories yields the best results.
To streamline this process, leverage the power of the “GMB Everywhere” Chrome extension. Download and open the extension, then search for your service in your town. Explore your competitors, click on the category link, and unveil the categories they are using. Armed with this information, return to your Google Business Profile settings and add all applicable categories. This strategic move addresses a common pitfall—underutilisation of categories—and significantly enhances your profile’s visibility.
2. Include keywords in your company description
crafting a captivating narrative 📝
Strategic use of keywords in your company description is a game-changer. Identify high-volume search keywords in your area using tools like Google Keyword Planner. For instance, if you’re a garden room specialists, incorporating the keyword “garden room builders” into your description can work wonders.
By enriching your description with these keywords, you provide Google with additional cues to crawl your profile.
The result?
Increased traffic, enhanced visibility, and a surge in leads. Crafting a compelling narrative with strategically placed keywords is a subtle yet impactful way to outshine your competitors.
3. Reviews
the best competitive edge your business can have 🌟
In the world of local business, reviews wield unparalleled influence. Conduct a search for your service in your town and take note of the top-ranking companies in the map pack. If they boast 50 reviews, all shining with 5-star glory, consider it your mission to surpass this benchmark.
Leverage the short link provided by Google to your map listing and initiate a concerted effort to gather reviews. Exceeding the review count of your competitors not only boosts your credibility but also signals to Google that your business is the most trusted and reputable.
Elevate your local business to new heights! 🚀
As you embark on the journey to dominate local search results, remember that optimal categorisation, keyword-rich descriptions, and a stellar review count are your secret weapons. Implement these strategies diligently, and watch as your business ascends to the top 3 positions on Google.
In the dynamic landscape of digital marketing, staying ahead requires a multifaceted approach. By incorporating these proven tactics into your Google Business Profile strategy, you’re not just competing—you’re dominating. Ready to transform your local business? The path to success starts here.
Prefer to leave it to the experts?
Complete Google My Business optimisation is just one of the many tools that you can utilise to start bringing in new leads for your business.
Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.
Speak with our GMB Expert
Got a quick question about ranking in Google Maps
for your trades business? We can help.
Speak to one of our experts today on 01702 668207 or send us a message.