2 of the most important ranking factors
In the dynamic landscape of online visibility, securing the top position on Google for local keywords is a pivotal goal for businesses, ranging from plumbers to electricians. The advantages are undeniable – heightened traffic, increased prominence, and a surge in leads and sales.
With 46% of Google searches driven by local intent, mastering the intricacies of local SEO becomes imperative for businesses seeking to thrive within their communities.
In this detailed exploration, we’ll unravel the two most critical local ranking factors and provide actionable local ranking tips to propel your business to the coveted number one spot on Google.
Why Google local ranking factors matter?
Before delving into the intricacies of local SEO, it’s essential to comprehend why securing the top position on Google is of paramount importance. As we mentioned earlier, with a staggering 46% of the 8.5 billion daily Google searches characterised by local intent, businesses cannot afford to overlook the significance of local SEO. Being positioned at the pinnacle ensures that your business is the primary choice, resulting in increased traffic, heightened visibility, and ultimately, a boost in leads and sales.
Top Google local ranking factors
Amidst over 200 factors considered by Google’s algorithm, we’ve distilled the most impactful based on our experience optimising over 500 websites. Let’s explore the two crucial local ranking factors and glean insights into effective local ranking tips.
1. Optimising your page title
The first pivotal local ranking factor lies in the title of your page. When users initiate a Google search, the page title emerges as the strapline for each search result. For instance, if someone is searching for “loft conversions in Essex,” the top-ranking results are likely to include these specific keywords in their titles.
To ensure that your chosen keyword garners a substantial number of searches, employ tools such as Ubersuggest. This invaluable tool provides insights into the monthly search volumes for specific keywords. For instance, a search for “loft conversions in Essex” reveals over 320 monthly searches, making it a lucrative keyword to target. Crafting a title that seamlessly incorporates these keywords ensures that your business is readily visible to potential customers actively seeking your services.
Local ranking tips for optimising page titles
- Keyword research: Conduct thorough keyword research using tools like Ubersuggest to identify high-search-volume keywords relevant to your business.
- Strategic placement: Integrate the identified keywords strategically within your page title to align with user intent and enhance visibility.
- Local specifics: Include location-specific terms in your title to cater to local searches. For example, if you’re a local business in Essex, make sure to include it in relevant titles.
2. Optimising page content
The second fundamental local ranking factor revolves around the content on your page. Conducting a detailed analysis of the top-ranking pages for your targeted keyword is essential. Before creating your content, delve into the strengths and weaknesses of these top-ranking pages, striving to produce content that surpasses them.
To elevate your content, consider leveraging tools like Surfer SEO. This potent tool evaluates your page’s optimisation, providing a comprehensive score out of 100 along with actionable suggestions to refine your content. Addressing Surfer SEO’s recommendations enables you to fine-tune your content, increasing its relevance to Google’s algorithm and heightening your chances of securing the number one spot.
Local ranking tips for optimising page content
- Competitor analysis: Thoroughly analyse the content of top-ranking pages for your targeted keyword. Identify gaps and opportunities to create more informative and engaging content.
- Content quality: Prioritise high-quality, informative content that addresses user queries comprehensively. Aim to provide value and solutions that surpass what competitors offer.
- Surfer SEO utilisation: Leverage Surfer SEO to assess your page’s optimisation and implement suggested improvements. This tool acts as a guide to enhance content quality and relevance.
Conclusion
In the competitive realm of local SEO, understanding and implementing these two pivotal local ranking factors – optimising page titles and refining page content – can be the key to securing the number one position on Google for local keywords. The potential for increased traffic, visibility, and conversions underscores the strategic importance of investing time and effort into local SEO practices.
While Google’s algorithm considers a multitude of factors, focusing on these core elements can significantly enhance a business’s local search presence. For those eager to elevate their businesses to the summit of local search results, the implementation of these local ranking tips will prove instrumental. Here’s to achieving new heights in local SEO and establishing your business as the local go-to!
Prefer to leave it to the experts?
Optimising page titles and content are just two of the many tricks that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.
Speak with our Local SEO Expert
Got a quick question about local keyword ranking
for your business? We can help.
Speak to one of our experts today on 01702 668207 or send us a message.