Imagine waking up every morning to find your dream customers eagerly filling your inbox, ready to avail themselves of your home service. It can be done.
Making this dream a reality involves strategic use of the Google search engine, and in this guide, we’ll explore how you can achieve this for your home service business, using the example of loft conversions in London.
Step 1: assessing demand
Start by confirming there’s a demand for your service in your location. A quick search for “Loft conversions London” reveals over 1300 monthly searches, making it an ideal target.
Step 2: create a Google Ads campaign
Begin by running a Google Ads campaign. Target high-intent keywords such as “loft conversions near me” and “loft conversion builders.” Utilise negative keywords like “plans” and “cost” to filter out less qualified leads. For a comprehensive guide on setting up a Google Ads campaign, check our detailed video.
Step 3: refer to the "See results on" section
Explore the “see results on” section, where Google lists authoritative directories for the construction industry. Get listed on these directories and optimise your listing to appear at the top, maximising visibility and lead potential. For more detailed understanding check the video below.
Step 4: Google map pack optimisation
Achieving a spot on the Google Map Pack is crucial. Focus on gathering positive reviews, as this significantly impacts your position. Go above and beyond to surpass your competitors in review count, attracting more local attention and potential customers.
Step 5: exact match domain website
Create a separate website with an exact match domain, distinct from your main site. Use a different phone number and address to keep it separate. This website will serve as a lead generation tool. For instance, if your service is loft conversions in London, consider a domain like loftconversionslondon.com. Develop landing pages for different local areas and provide informative content, including at least 20 blogs answering common client questions.
Step 6: main website optimisation
Optimise your main website by building service and location-specific pages. Invest in blog content that offers valuable information about different types of lofts. Ensure your business is listed on top local directory citations to build backlinks and authority.
By strategically covering Google Ads, authoritative directories, the Google Map Pack, and a specialised lead generation website, you can dominate the local search results, generating an influx of leads for your home service business.
Prefer to leave it to the experts?
Google is just one of the many tools that you can utilise to start bringing in new leads for your business. Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
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