In today’s digital age, YouTube has evolved from being just an entertainment platform to a powerful marketing tool. With its vast reach and dynamic content capabilities, it holds immense potential for businesses in the trades sector.
This blog will highlight how YouTube can be an effective platform to amplify your trade business, attract high-quality leads, and ultimately drive growth. We’re also going to be delving into the inspiring success stories of three trades and home service businesses that are not just thriving in their respective industries but are also conquering YouTube.
So join us as we unravel the strategies that have catapulted these businesses to success and discover how you can replicate their achievements to generate more leads for your own venture.
Why YouTube?
Before we dive into the success stories, let’s explore why getting big on YouTube is a game-changer for trades and home service businesses. Here are some compelling reasons:
Visual platform
YouTube is a visual platform, making it ideal for showcasing your work and projects. High-quality visuals allow potential customers to see the craftsmanship and skills your business brings to the table.
Direct engagement
YouTube enables better engagement with your audience. You can directly reply to messages and comments, fostering a sense of connection with your viewers and potential clients.
Global visibility
When you embed YouTube shorts, your business can reach a global audience. Expanding your visibility beyond local boundaries opens up new opportunities for growth.
Ad revenue potential
Once you reach 1,000 subscribers and accumulate 4,000 watch hours in 12 months, you can monetise your channel. This opens up an additional stream of income through ad revenue.
Business Who are Leading the Way on YouTube
Below are the 3 home service businesses who are leading the way on YouTube –
RR Building (1.6 million subscribers)
RR Building, with its impressive following of over 1.6 million subscribers, is a shining example of using YouTube effectively for business growth.
They’ve mastered the art of crafting engaging content, utilising a strategic mix of how-to videos and captivating timelapse content that not only informs but also entertains their audience. But it doesn’t stop there.
They also cleverly direct traffic from their YouTube channel to affiliate links and their own website. This strategy allows them to sell plans and more importantly, further engage with their audience, creating a deeper connection and fostering a loyal community around their brand.
Skill Builder (550K subscribers, 120 million views)
Skill Builder has managed to garner an astonishing 120 million views, despite having a relatively modest subscriber count of 550K.
This remarkable achievement can be attributed to their consistent upload of construction content which features a compelling mix of how-to guides. These guides not only provide valuable insights but also captivate their audience, drawing in thousands of views per video.
In addition to their engaging content, Skill Builder also smartly incorporates a link to their website within their YouTube channel. This prudent move ensures a seamless transition for engaged viewers from the YouTube platform to their broader online presence, further enhancing their viewer engagement and reach.
Tussey Landscaping (18,000 subscribers, 500+ videos)
Tussey Landscaping has effectively leveraged YouTube as a platform to advertise their landscaping services, building an impressive following of over 18,000 subscribers.
They have uploaded more than 500 videos, each one a showcase of their exceptional work and broad skill set. This strategy allows them to reach a vast audience, providing potential clients with a comprehensive view of what they can offer.
Additionally, Tussey Landscaping wisely provides a link to their website on their YouTube channel, creating a direct pathway for viewers to become potential clients. This easy and smooth transition from viewing their work to hiring their services represents a strategic use of digital marketing to grow their business.
Conclusion
These success stories illustrate the immense potential YouTube holds for trades and home service businesses. By leveraging the visual appeal of the platform, engaging with your audience, and strategically linking to your website, you can elevate your business to new heights. Embrace the power of YouTube, and start showcasing your expertise to a global audience today.
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