In today’s digital age, local businesses must prioritise their online visibility to attract and retain customers. With approximately 80% of local searches resulting in conversions, ensuring your business appears prominently in search results is crucial. Effective keyword research is the cornerstone of this visibility, enabling your website to rank higher on search engines like Google. […]
If you aren’t new to search engine optimization, you must know that optimizing your content for the most searched queries is pivotal for your rankings. The primary keywords you target on your site are what help you get in front of your audience and rank high. But are you using secondary keywords as well? Secondary […]
Are you investing in Google Ads but not seeing the results you expected? Chances are, your ads may be falling short because they’re not targeting the right keywords or filtering out the irrelevant ones. In today’s guide, we’ll explore how you can leverage Google’s free Keyword Planner to uncover highly targeted local keywords and efficiently […]
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