How to Use AI for SEO

  • February 7, 2024
  • obm
  • 6 min read
How to Use AI for SEO

In recent years, the use of AI-generated content has become increasingly prevalent. With advancements in natural language processing and active learning machine learning, AI is now capable of creating content that is nearly indistinguishable from human-written material.

Love it or loathe it, it looks like AI is here to stay. If you paid attention to everything you’ve seen online recently, you would be of the opinion that AI can do no wrong in terms of aiding you in your online marketing endeavours. Sadly, this is not true.

AI may be smart, but Google is smarter. The Godfather of search engines remains two steps ahead when it comes to preventing their prized platform from being flooded with irrelevant, generic, sometimes plagiarised, AI-generated content.

That’s not to say that AI can’t help you at all. Used correctly AI can streamline your SEO and content creation strategies by producing high-quality, relevant content at the click of a few buttons. But, like any other online tool, you need to learn how to use it properly to ensure it works to your advantage and not your detriment.

In this blog, we’ll be looking at that topic precisely – how to use AI the right way to gain SEO advantages and drastically reduce the time it takes to produce content.

Google’s recognition of AI content

As Google’s algorithms continue to evolve, they become more proficient at discerning AI-generated content. There are concerns about how search engines like Google recognize and handle such content.

However, according to Google’s guidelines, AI-generated content can fit into their approach to show helpful content to users. Google aims to reward high-quality content, regardless of whether it is produced by humans or AI. This indicates that when used appropriately, AI-generated content is not against Google Search’s guidelines.

While Google acknowledges the use of AI as a valuable tool in content creation, it also emphasises that the content should be created for people first and foremost, rather than solely for search engine optimization. This means that although Google can detect AI content, it won’t negatively impact your rankings as long as your content provides value to users.

To avoid any potential issues with Google’s detection of AI content, there are several tips you can follow:

  • Ensure that your content complies with Google’s spam guidelines. Content generated by AI that violates these guidelines may be detected and penalised by Google. Implementing a strategic AI bypasser such as HIX Bypass can enhance the discreetness of your AI-generated or ChatGPT-powered text. By doing so, it can provide a buffer against any potential penalties levied by Google.
  • Focus on creating high-quality content that is relevant, informative, and engaging. By prioritising user experience, you can ensure that your AI-generated content aligns with Google’s standards.

How to use AI for SEO?

Our step-by-step guide on how to use AI properly for content creation and SEO.

Step 1

Understand your audience and goals

Before diving into AI-generated content, it’s crucial to have a clear understanding of your target audience and your goals. Identify the specific topics, keywords, and themes that resonate with your audience and align with your business objectives.

Step 2

Choose the right AI tool

There are numerous AI tools available for content creation, ranging from text generation models to content optimization platforms. Research and select an AI tool that aligns with your needs and budget. Consider factors such as language capabilities, quality of output, and integration options with other tools.

Step 3

Train and fine-tune your AI model

If your chosen AI tool allows customization, train it using your existing content and data. Fine-tune the model by providing feedback and examples of desired output. This process helps the AI understand your brand voice and produce content that matches your style and tone. According to this SaaS SEO company, incorporating AI customization can improve your content’s search engine performance.

Step 4

Define clear guidelines

Establish guidelines for your AI-generated content. Provide instructions on preferred word count, formatting, and writing style. Clearly define any industry-specific terminology or guidelines to ensure accurate and relevant content creation.

Step 5

Collaborate with the AI

Think of AI as a helpful assistant rather than a replacement for human creativity. Collaborate with the AI-generated content by reviewing and editing the output. Modify and refine the content to align with your goals, branding, and target audience.

Step 6

Focus on value and relevance

While using best AI chatbot for business, remember that the primary goal is to create valuable and relevant content for your audience. Avoid generating content solely for the purpose of SEO manipulation. Ensure that the content provides actionable insights, addresses user queries, and offers unique perspectives.

Step 7

Maintain human oversight

While AI can streamline and enhance content creation, it’s essential to maintain human oversight throughout the process. Humans offer creativity, intuition, and critical thinking that AI may lack. Review and edit the AI-generated content to ensure accuracy, coherence, and alignment with your brand’s values.

Step 8

Use an AI content detection tool

To strike the perfect balance in your content, always use this powerful tool. This invaluable resource is available at AI detector tool. By simply pasting your content into the detector, you’ll gain insights into the composition of AI elements. It will check things like how “human” it sounds and if search engines will identify it as being AI-generated.

This step is essential in refining your approach, ensuring your content aligns with Google’s guidelines and important SEO ranking factors.


By following these steps, you can leverage AI effectively for content creation and SEO, creating valuable and relevant content that resonates with your audience while maximising your visibility on search engines.

Google recognizes AI-generated content as long as it adheres to their guidelines and provides value to users. By following best practices and creating high-quality content, you can harness the power of AI to enhance your SEO efforts and attract organic traffic.

Prefer your intelligence a little less artificial?

Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers. 

Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.


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