In the digital age, establishing a robust online presence is pivotal for any trades business looking to stand out amongst the competition. A tried and tested way to get yourself ahead is to build trust with your potential customers right from the beginning of their purchasing journey. There are multiple ways to build trust and show your trades business to be reliable and upstanding, but few are more powerful than positive feedback from previous customers.
Much like choosing a hotel based on reviews, potential clients seek trades businesses with a wealth of positive feedback.
In this post, we’re giving you a complete guide on how to become the most reviewed and highly regarded trades company in your area.
But first, lets understand –
Why does it matter?
- Credibility boost: Positive reviews enhance your credibility, signalling to potential clients that your business is reliable and delivers quality service.
- Search engine visibility: Higher review counts contribute to improved search engine rankings, ensuring your business is more likely to be seen by those seeking your services.
- Competitive edge: In a competitive market, being the best-reviewed business sets you apart, influencing potential clients to choose your services over competitors.
1. Google Business Profile
(the map pack advantage)
The Google Business Profile is a key player in the online visibility and trust-building game. Aim to surpass your local competitors by amassing more than 30 reviews. This not only elevates your credibility but also enhances your ranking in the coveted map pack, ensuring your business catches the eye of those searching for your services.
2. Strategic Review Platforms
(Checkatrade, Trustpilot, Trustatrader, Facebook, and Reviews.io)
Diversify your review collection strategy by leveraging popular platforms like Checkatrade, Trustpilot, Trustatrader, Facebook, and Reviews.io. Having reviews across all of these platforms not only contribute to your online reputation but also ensure a broader reach, making it more likely for potential clients to encounter your stellar reviews.
Additionally, in a world of bogus review and fake endorsements, having a large number of positive reviews across various trusted platforms reassures customers that you’re misleading them with reviews you’ve written yourself.
3. Keep Building Reviews
(to secure your place at the top)
If you’ve already got a few reviews, then you’ll probably know how difficult it can be to get them from customers after the work is done. If you are still waiting for your first review, then you’ll definitely be familiar with this predicament.
An easy way to overcome this is to send out a short code that sends the client straight to the Google My Business review page. You can obtain this by logging into the Google account associated with your business, Googling your company name and then clicking on “ask for more reviews.
Send this code to your customers in the body of an email expressing your gratitude and you should find it far easier to start building up those positive reviews.
4. The Mission
(be the best reviewed in your area)
Make it your mission to dominate online reviews in your locality. Some companies overlook the importance of reviews and see them as no more than a bauble on their GMB profile. The reality is, as it has always been, nothing shouts “trustworthy” louder than a word of mouth referral.
Aim for such a stellar reputation that when someone searches your company name, the search results overflow with 5-star testimonials. This not only builds trust but also positions your trades business as the go-to choice in the eyes of potential clients. Additionally, explore Business Telecom small business phone systems to ensure seamless communication and enhance your overall business efficiency.
Maximising the Potential of Reviews for Your Business
Crafting a robust online presence for your trades business is within reach. Harness the power of reviews strategically across platforms, with a particular focus on Google Business Profile, to become the most trusted choice for potential clients in your area. Invest in your online reputation, and watch your trades business thrive in the digital landscape.
Prefer to leave it to the experts?
With over 10 years experience running highly successful marketing campaigns for trades and home service businesses, we know exactly how to build trust with your clients from the minute they see your name and land on your site.
Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.
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Got a quick question about growth, online presence, branding
for your trades business? We can help.
Speak to one of our experts today on 01702 668207 or send us a message.