If there is one aspect where the difference between small and large businesses is the starkest, it is resources. The absence of adequate resources affects a small business on multiple levels, including its marketing efforts. Conventional marketing needs a lot of money. This is where digital marketing steps in. The infographic below offers a few points on why every small business should have a digital vs. traditional marketing debate when choosing a marketing strategy.
One of the biggest advantages of digital marketing over traditional marketing is cost. For small businesses that are already constrained when it comes to resources, this comes across as a huge advantage. With digital marketing, a small business doesn’t need to remain in the shadows of its larger counterpart anymore. The playing field is levelled by digital marketing, which allows smaller businesses to compete with larger ones on an even keel.
Among the other benefits of digital marketing for small businesses are measurability, personalisation and a customer-centeredness. Traditional forms of marketing fall short of digital marketing on each of those parameters. If traditional marketing is a way of carpet bombing your target, digital marketing is akin to a laser-guided missile. It is these factors that have rendered the topic of digital marketing vs. traditional marketing almost moot.
If you’d like to boost your web presence without spending a fortune in the process, call us today. At One Base Media, several of our customers have a small business background. One Base Media is a leading marketing agency in Essex that provides the whole spectrum of digital marketing services. Apart from digital marketing and SEO in Essex, we also offer comprehensive web design in Essex. Get in touch with us today to know more about our work and how we can assist you.