Unbounce Pricing

June 1, 2023
obm
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Unbounce Pricing

Introduction To Unbounce

Unbounce is a landing page builder and conversion platform that allows marketers to quickly create and test landing pages without coding or design skills.

We have been using Unbounce now for around three years and have found it to be the best landing page software for what we need.

We regularly split test offers into different pages and quickly make changes to make our pages convert better.

Launched in 2009, Unbounce has become one of the most popular landing page builders, with over 15,000 customers worldwide.

Unbounce was founded by Rick Perreault, Carl Schmidt, Oli Gardner, and Jason Murphy, who wanted to create a platform allowing marketers to quickly build and test landing pages without relying on IT or developers.

The team realised that many businesses were spending a lot of money on advertising campaigns but were not seeing the desired results due to poorly optimised pages.

They set out to solve this problem by creating a user-friendly landing page builder to help businesses improve their conversion rates and maximise their advertising budgets.

The platform includes a drag-and-drop editor that allows users to easily create pages and pop-ups without coding or design skills.

It also offers A/B testing and conversion tracking tools, enabling users to test different variations of their landing pages and optimise their campaigns for maximum performance.

Over the years, Unbounce has continued to innovate and expand its offering, adding features such as dynamic text replacement, AMP landing pages, and AI-powered optimisation.

The company has also released a suite of conversion marketing tools, including a lead generation tool, a sticky bar, and a landing page analyser, which help optimise to drive more conversions and revenue from their marketing campaigns. The tool is great for Google Ad campaigns, Facebook Ads, email marketing and even if you just want a website for your business.

Features Of Unbounce

1. Landing page builder

The first and top-rated feature of Unbounce is its ability to help marketers, webmasters, e-commerce companies, agencies and businesses to create stunning landing pages for their products or services.

The Unbounce landing page builder will allow you to make the customer journey to get maximum sales and conversions for your business.

It is integrated with intelligent features like drag and drop editor, allowing you to create highly converting web pages at a lightning-fast speed. Even if you have yet to learn about designing, Unbounce has loads of learning resources, blogs, tutorials and guides to help you get familiar with the tool.

2. Pop-ups and sticky bars

Do you want to increase the conversion rate of your website? Do you want to capture more leads and get better sales for your business? If yes, you have to use pop-ups and sticky bars with Unbounce. This fantastic feature will allow you to grab visitors’ attention by showcasing bait like discounts, offers, coupon codes and new products to your website visitors.

This feature works like a charm, and you can build a sticky bar by dragging and dropping elements together within a few minutes. You also don’t need coding and designing experience. However, there is a code editor if you want to take the design of your sticky bar next level with full customisation.

3. App and integrations

The next important feature of Unbounce is its third-party app integration which will allow you to use this tool with various other applications. You can connect it with your favourite marketing tool and take your marketing campaign next level.

For example, you can connect Unbounce with Google Analytics and get more insights about your website visitors and how they interact with your landing page. You can also learn about your landing page’s performance in conversion, clicks, impressions and much more.

Besides Google Analytics, you can connect Unbounce with 40+ marketing tools like Shopify, Jotform, WordPress, and more.

4. AI writing tool

Whether you agree with us or not, copywriting is the most critical aspect of the landing page, which is most often overlooked. Having stunning content on your landing page will help you get more conversions, leads and sales for your business.

However, writing good captions, copy, and content is only some people’s cup of tea.

To help you with this, Unbounce has an AI writing tool to help you write more stunning content with just a few essential pieces of information.

This tool can also write blog posts, product descriptions, and Facebook ad copies in a few seconds.

Whether you need to create a copy fast or want someone to proofread your content, Smart Copy by Unbounce has got your back covered.

5. AI optimisation

If you want to open the floodgates of traffic, then Unbounce has an innovative traffic optimisation tool that will make your landing page more SEO friendly.

Smart traffic is like an AB testing tool that saves a lot of problems. Using this feature, you can automatically detect which landing page is best for your user. Later, you can make multiple versions of such landing pages and get more conversions, sales and leads.

6. Templates

Last, Unbounce has loads of pre-made templates to help you speed up your process while making landing pages. You can choose from 100 templates by answering basic questions about your business, product or services.

You can change the text, font size, colour, images, icons and lot many things to make your landing page look more appealing. You’ll find various templates from different niches, including e-commerce, marketing, Saas business, agency, etc. Moreover, you can also edit each template with drag and drop editor.