Most tradespeople know reviews matter. What most don’t realise is that where those reviews sit matters just as much as how many you have — and having a system to collect them consistently is what separates the businesses that grow from the ones that stay stuck. Here’s everything you need to know about getting more […]

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How to Make Your Trades Website Convert Better

  • obm
  • March 28, 2026
  • 11 min read

You could have the best roofer, plumber, or electrician in the area — and still be losing jobs to a competitor who’s half as good as you, simply because their website does a better job of convincing people to pick up the phone. That’s the reality for most trade businesses right now. The work is […]

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You’re probably good at what you do. Maybe your work is great. But if that phone isn’t ringing consistently, it doesn’t matter how good you are — and that’s a frustrating place to be. The truth is, most tradespeople are leaving serious money on the table because the marketing side of the business just hasn’t […]

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Best Logo Design Software

  • obm
  • March 26, 2026
  • 17 min read

Are you looking for the best logo design software and tools to create stunning logos for your business or brand? Logo design is an important part of branding and can help establish a strong identity that customers will recognise. With so many logo design programs available, it can be difficult to choose the right one. […]

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Garden Room Marketing Lead Gen Case Study

  • obm
  • October 14, 2025
  • 3 min read

One Base Media helped Garden Rooms 365 turn a struggling website into a lead generating machine. About the project Garden Rooms 365, located in Essex, a company specialising in bespoke garden offices and outdoor living spaces, had a pretty clear goal – to get at least 20+ good leads per month consistently. The problem was, […]

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If you run a local service business and your website isn’t appearing at the top of Google when you search for your services in your area, the problem is usually due to not having the right content on your site. Without a well-planned content strategy, it’s easy to get lost among your competitors who are […]

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Let’s face it—Google Ads can be a bit overwhelming, especially when it comes to location targeting. Whether you’re a small business owner or a digital marketer, it’s easy to overlook this feature and end up wasting money on clicks from people who are miles (or even countries) away from where you operate. In this blog, […]

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Seasonal Marketing Tips For Garden Furniture Stores

  • obm
  • November 22, 2024
  • 5 min read

Seasonality plays a pivotal role in the garden furniture market. As the weather changes, so do people’s needs and desires for their outdoor spaces. Aligning your marketing strategies with these seasonal trends not only helps you stay relevant but also positions your store as the go-to destination for year-round outdoor living solutions. From spring garden […]

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How Much do Google Ads Cost for Small Businesses?

  • obm
  • October 17, 2024
  • 6 min read

Setting up a budget for Google Ads can be a confusing task, especially if you’re new to the platform. Understanding how much it will cost to run ads in your industry is crucial for managing your marketing efforts effectively. In this guide, we’ll break down how Google Ads pricing works, how to calculate a budget, […]

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Vehicle Recovery Keywords

  • obm
  • February 20, 2024
  • 15 min read

Contact us today and see how we help tradespeople achieve record profits without spending a fortune on advertising. Get started For the companies dedicated to being the heroes of the highway, getting the word out and reaching the drivers in need is a big task. Roadside and vehicle recovery industries face a unique challenge in […]

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