Are you hunting for the best landing page builder software? Do you want to create stunning web pages that deliver high conversion? If yes, you are at the right spot. In this blog post, we will take you through the best landing page builder tool that you can leverage to create stunning web pages. We will also tell you why landing pages are essential and why having a landing page on your website is good.
Landing pages are an essential marketing tool allowing you to promote your products and services hassle-free. While it is great to have a full-stack website, launching a great landing page can be more beneficial sometimes.
For example;
Landing pages can be built quickly with any software or tool, and it is less time-consuming than building a website from scratch.
To know more about the benefits of landing pages, keep reading this blog post till the end.
Why is it good to have landing pages?
In the world of online marketing, a landing page is a standalone page that is specifically curated for marketing and advertisement purposes. They are mostly curated to generate leads, collect emails, increase conversion rates, and promote products or services.
Unlike web pages primarily designed for content creation, landing pages include sales offers, strong calls to action, buttons, products, contact forms, service offerings, and more.
This focus makes landing pages the best option for increasing your marketing campaign’s conversion rate.
Why are landing pages better ad campaigns?
Landing pages are often considered better than ad campaigns because of their ability to deliver a more targeted message.
Landing pages are designed to be highly focused and specific to a particular product, service, or offer. This targeted messaging helps to ensure that the user understands the value proposition and is more likely to convert.
Since landing pages are tailored to specific keywords, ads, or campaigns, they are often more relevant to the user’s search query or interest. This relevance helps to increase user engagement and satisfaction, leading to higher conversion rates.
Landing pages are also optimised for user experience, making navigating and finding what they’re looking for easier. They typically have clear calls to action and minimal distractions, resulting in a more streamlined user experience.
Overall, landing pages are an effective way to drive conversions and improve the performance of ad campaigns. Marketers can increase engagement and drive better results by providing a more targeted and relevant user experience.
What are the main benefits of landing pages?
1. Easy to track conversions
A landing page’s first and foremost benefit is increasing and tracking the conversion rate by enticing the users to take specific action and catch their details.
When you add tracking code to a landing page, you can see which channel gives you more leads, sales, and conversion, which content and offerings are most interesting, or which campings perform at the highest level.
Tracking users’ data is one of the best practices for landing pages that can give you valuable insights. Such insights help refine your marketing camping and improve the overall conversion rate.
Besides, your landing page contains a form. In that case, you leverage it to learn more about your audience, such as their name, challenges, age, email, phone number, and other specific information.
2. Easy to split test pages
The landing page split test is critical if you want more conversions and better sales via your landing page. It is the only way by which you can analyse your current landing page and better optimise it for more conversions.
Doing a split test of a landing page is way easier than doing a split test of web pages. This is because landing pages are limited in numbers as compared to web pages on your site. You might have landing pages for specific product and service offers, less than your site’s total number of web pages.
Conducting landing page split testing will also help you see which landing page will perform better in conversions, lead generation and sales. That might sound like work, but it is essential for getting conversions.
3. Having specific landing pages about particular services
As the name says, a service landing page drives the visitors to your leading service offers or entices them to take a specific action. Simply put, a service-specific landing page is designed to influence visitors to take the action you want.
It can be watching a video, calling for an appointment, filling out the contact form, etc. Designing a service-specific landing page is daunting, but with the help of landing page builders, you can make it easy.
4. Duplicating pages
If you have multiple products and services, you can duplicate your landing pages to save time and focus more on productive work. Many landing page builder tools give you the option to duplicate pages.
By duplicating pages, you can keep other landing pages’ overall look and feel the same while changing your product or service offers. However, you can also change the pages’ text, colour, font and layout, giving them some differential quality.
5. Making the page more minimal than the main website – fewer distractions
Another reason why you should have a landing page is because of its minimalist design. Landing pages are best used for maximum conversion with their minimalist design approach. With professional landing page builder tools, you can take complete control over the typography with a wide range of colour fonts, headlines and much more.
Also, many landing pages cannot give conversions up to the mark because of cheap images and photos. With professional landing page builder tools and software, you get access to tons of royalty-free images which you can use to make your landing page stand apart from the crowd.
6. Quickly changing calls to action and offers
Few landing page builder tools allow you to change the size of CTA, text, colour, design and overall look and feel. Another benefit of landing pages is that you can quickly change the CTA buttons anytime with the help of drag and drop editor.
This will make your life easier, especially if you don’t know coding and designing. You also get different options for CTA, including buttons, signup forms and more.
What are the different types of landing pages?
Several types of landing pages can be used in digital marketing campaigns. Some of the most common types include:
Click-Through Landing Page: This type of landing page aims to persuade visitors to click through to another page, such as a product page or registration page. Click-through landing pages usually have a brief introduction of the product or offer and a strong call-to-action (CTA) button.
Lead Generation Landing Page: This type of landing page is designed to capture user data, such as name and email address, in exchange for a free resource or offer. The goal of a lead generation landing page is to collect contact information that can be used for future marketing efforts. Performing real-time email verification ensures the accuracy and quality of the collected data by validating it at the point of capture.
Sales Landing Page: This type of landing page is designed to convince visitors to purchase. Sales landing pages typically include detailed information about the product or service, customer reviews, social proof, and a clear CTA button.
Squeeze Page: A squeeze page is similar to a lead generation landing page but focuses more on minimising distractions and maximising conversions. Squeeze pages usually have minimal navigation and only one CTA button to optimise the user’s focus on filling out the form.
Best Landing Page Builders
You have now got the basic idea about landing pages. Let us now look into some of the best landing page builder software for 2023.
6. Lead pages
Lead Pages is one of the top-rated page builder tools with many applications under one roof. It includes conversion tools, design tools, app integrations, templates, page builders, and other software that will allow you to create high-converting landing pages. You can also use Lead Pages to build an entire website and one single page.
The conversion tools include exit intent pop-ups that will trigger the visitors when they move their mouse in a way that indicates an intent to leave the page.
Unlike other landing page builder software, Lead Pages has a real-time analytics tool that lets you determine if your landing page performs well. You also get real-time optimisation tools to increase the conversion rate of your landing page. You can also integrate third-party tracking codes like Google Analytics, Facebook Pixel, Google Tag Manager and more to your landing page.
To make your landing page building process easy, Lead Pages has pre-made templates, an image library of stock-free photos, icons and vector images to give your page the best look and feel. On top of that, you also get editing tools to create the graphic as per your wish.
Speaking about security, Lead Page will give you a free SSL certificate. You can install it either on your website or a separate landing page which you have created for product or service only. Besides, Lead Pages follow 100% GDPR compliance, which means all your data and personal information is safe and secure with them.
Pricing;
Pro Plan For $74 / Month
- 3 Sites Landing Pages
- Pop-Ups
- Alert Bars
- Unlimited Traffic & Leads
- Free Custom Domain
- Free Hosting
- Mobile-Responsive Site
- Templates
- Lead Notifications
- Priority Tech Support (Phone, Chat, Email)
- 40+ Standard Integrations
- 1-on-1 Quick Start Call Online Sales & Payments
- Unlimited A/B Split Testing
Standard Plan $37 / Month
- 1 Site Landing Pages
- Pop-Ups
- Alert Bars
- Unlimited Traffic & Leads
- Free Custom Domain
- Free Hosting
- Mobile-Responsive
- Site Templates
- Lead Notifications
- Tech Support (Chat, Email)
- 40+ Standard Integrations
- 1-on-1 Quick Start Call
Pros;
- Good customer support
- Free templates
- SSL certificate
- Integrations
- Page Builder
- Drag and drop editors
- Analytics tools
Cons;
- No cons at all
5. Unbounce
Unbounce is one of the best landing page builder tools for marketers, Saas businesses, e-commerce store owners, solopreneurs and marketing agencies. It will allow you to capture leads for your business with high-converting landing pages that you can optimise without developer support.
With Unbounce, you can bid farewell to all the bottlenecks and promote your product or service fast with 100+ pre-made templates that can be fully customised as per your wish. The tool has an intelligent drag-and-drop editor, giving you complete independence over editing. The drag-and-drop editor lets you edit pages at a lightning-fast speed.
The tool also comes with pop-ups and sticky bars, which can be leveraged for triggering offers and targeting your site visitors with offers and discounts. You can also integrate Unbounce with WordPress, Mailchimp, Salesforce, Hubspot and many other tools.
If you need help with anything, Unbounce has fantastic customer support services and community experts, content and resources to help you in every step.
Pricing;
Launch Plan For $99 / mo $79
- Unlimited landing pages
- pop-ups, and sticky bars
- AI copywriting
- Up to 500 conversions
- Up to 20,000 visitors
- One domain
Optimise Plan for $145
- Unlimited landing pages, pop-ups, and sticky bars
- AI copywriting
- Up to 1,000 conversions
- Up to 30,000 visitors
- 5 domains
Accelerate Plan for $240
- Unlimited landing pages, pop-ups, and sticky bars
- AI copywriting
- Up to 2,500 conversions
- Up to 50,000 visitors
- 10 domains
Pros;
- Affordable
- Good customer support
- Pre-made templates
- Easy to use
- 14 days free trial
Cons;
- Poor-quality design templates
4. Click Funnels
If you want to buy the best landing page builder tool, Click Funnels is waiting for you. Click Funnels is a 360-degree landing page builder tool that will help you generate leads, improving conversion and sales with little work and time. With this tool, you can create unlimited landing pages and add stunning calls to action without distractions. You can buy this software with your eyes closed and thank us later.
Click Funnels landing pages are designed to capture leads at a much faster rate and grow your email list at a rapid speed. The more visitors you turn into leads, the faster you can improve your sales and profits. Click Funnels landing pages are simple, easy to navigate and give a hassle-free experience to users, allowing them to take action quickly.
Overall, Click Funnels is user-friendly; you can build any landing page without knowing how to code. You must use the drag-and-drop editor to point and click to edit any page element. Even if you want to custom edit any page, you can jump into the code editor, customise things further, and add more functionality.
Pricing;
Basic Plan Normally $147
- Basic 1 Website
- 20 Funnels
- 1 Admin User
- 1 Domain
- 3 Courses 1,000 Students
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Basic Analytics
Pro Plan $157/mo
- 1 Website
- 100 Funnels
- 5 Admin Users
- 3 Domains
- 15 Courses
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Basic Analytics
Funnel Hacker Plan $208/mo
- 3 Websites
- Unlimited Funnels
- 15 Admin Users
- 9 Domains
- 200 Courses
- Unlimited Workflows
- Unlimited Pages
- Unlimited Products
- Unlimited Email Sequences
- Advanced Analytics
Pros;
- Easy to use
- Amazing customer support
- Too many templates
- Third-party app integrations
- Affiliate programme
Cons;
- No cons
3. ConverKit
The next on this list of best landing page builder tools is ConvertKit. ConvertKit will help you to take your marketing next level with the best landing pages that can be designed and edited in minutes. They have got 100+ pre-designed templates which are fully customisable and will allow you to create the best landing page.
They have templates from various industry niches, including marketing, hospitality, business, sports, healthcare, automobile, finance, money, fintech, restoration, and more. All these templates will save you time, allowing you to focus more on productive work. You also don’t need any design experience to use these templates. They come with a drag and drop editor to make it easy for you.
All the templates are fully responsive. That means you’ll also have a perfectly formatted landing page that will work on mobile, tablet, PC and laptop.
You can also create a lead magnet with the ConvertKit landing page builder. You can leverage opt-in forms with a seamless path to turn your website visitors into loyal subscribers or customers. They can also help you collect more visitor information and increase your sales.
Pricing;
Free
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
- 300 subscriber
Creator $9/month
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- One additional team member
- 300 subscriber
Pro $25/month
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Priority live chat & email support
- Free migration from another tool
- Automated email sequences
- Visual automation builders
- Third-party integrations
- Unlimited team members
- Newsletter referral system
- Subscriber scoring
- Advanced Reporting
- 300 subscriber
Pros;
- Learning resources
- Customer support
- Very cheap and affordable
- Custom templates
- Code Editor
- Drag and drop page builder
- Opt-in forms
Cons;
- Recurring fees
- Limited subscriber
2. Get Response
Get Response must be on this list when discussing the best landing page builder tools. With over 200+ design templates, photos, icons, vector images and a page editor, Get Response will allow you to create the best landing page for your marketing campaign.
The drag-and-drop editor of Get Response works like a charm and will allow you to move, resize, edit, crop and reshape any elements. All the pre-created templates are 100% mobile responsive and work like a charm on all devices. You can also enhance your designs with stock-free images and Gifs.
Along with Get Response, you get additional tools and accessories to track and measure the performance of your landing page. You can track KPIs like visits, clicks, and conversions, build multiple versions of pages via AB testing, integrate Google Analytics and do so much more.
Pricing;
Free
- 2,500 newsletters/mo
- 1 landing page
- 1 website
- Connect your domain
- Signup forms and pop-ups
Email marketing $15.58/mo
- AI email generator
- Unlimited newsletters
- Unlimited landing pages
- Website BuilderGet
- Basic segmentation
- Autoresponders
Marketing automation $48.38/mo
- Marketing automation
- Event-based automation
- Webinars Advanced segmentation
- Contact scoring
- Sales funnels
E-commerce marketing $97.58/mo
- Quick transactional
- E-commerce segmentation
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notifications
Pros;
- Ad management
- Analytics
- Basic bots
- Custom properties
- Email marketing
- Landing pages
- List segmentation
Cons;
- No cons
1. Mailchimp
Mailchimp is also a popular all-in-one marketing tool that offers low-cost plans for start-ups & small companies. Still, it also has an inbuilt capacity to handle several emails for big companies. Moreover, MailChimp can provide analytics and technology tools to make easy interaction with clients and customers, lead generation & conversion of leads into sales. Using several pre-defined templates, you can easily create and manage email campaigns with Mailchimp.
Mailchimp offers prioritised support over the phone, live chat, or email. You can choose any of the below ways to contact the technical team for help.
- 1. Prioritized phone support
- 2. 24/7 email support
- 3. Live chat
- 4. Knowledge Base and Marketing Glossary- you can access it at https://mailchimp.com/help/.
Moreover;
Mailchimp provides access to basic marketing automation workflows even with its free plan. You can automate your routine tasks, and you will be able to create automated campaigns by using automated workflows and an RSS-to-email function that supports sending messages based on set triggers. We can eliminate manual tasks by automating them using various efficient tools offered by Hubspot and Mailchimp.
Pricing;
Free 0/month based on 2000 contacts
Essentials
- Free for 1 month Then, starts at $ 9 30 /month* based on 500 contacts
- Provides more customisation
- A/B Testing
- 24/7 Email & chat support
Standard
Free for 1 month Then, starts at $ 13.89 /month* based on 500 contacts
- Offers more automation
- Data-powered tools
Premium
$277.83/month*/month based on 10,000 contacts
- Offers all marketing features
- Prioritised phone support
Pros;
- Good customer support
- Free templates
- SSL certificate
- Integrations
- Page Builder
- Drag and drop editors
- Analytics tools
Cons;
- No cons at all
Summary
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