In the competitive world of trades, where reputation and visibility are paramount, establishing a robust local marketing strategy can make all the difference. For plumbers, electricians, and other trades businesses, implementing powerful daily habits can propel your brand forward.
Let’s explore four habits that can help you build a strong online presence and attract potential clients consistently.
Daily Habit 1
Capture your craft -- a picture speaks a thousand words
The first step to showcasing your work effectively is to capture it visually. Invest time in taking high-quality pictures of your projects – from before and after shots to completed jobs and even candid pictures of your team in action. Create a comprehensive online portfolio that reflects the breadth and quality of your work. A visual feast on your website, Google Business Profile, and social media platforms will not only engage your audience but also provide tangible evidence of your skills.
Daily Habit 2
Social media mastery -- share your story, engage your audience
Once you have an arsenal of captivating pictures, the next daily habit is to share them across your social media channels. Regularly update your social media profiles with posts and stories showcasing your latest projects, team members, and the day-to-day operations of your business. Consistent activity on platforms like Facebook, Instagram, and LinkedIn not only keeps your audience informed but also positions you as an active and reliable business. Additionally, leverage short-form content platforms like TikTok and Instagram Reels to reach wider audiences with engaging snippets of your work.
Daily Habit 3
Client testimonial videos -- let your clients do the talking
Word of mouth is a powerful marketing tool, and in the digital age, video testimonials are the next best thing. Make it a habit to capture short video testimonials from satisfied clients. These videos add a human touch to your online presence and serve as authentic endorsements of your services. Share these testimonials on your website, social media, and Google Business Profile to build trust and credibility with potential clients.
Alternatively, you can use custom explainer videos to succinctly showcase the features and benefits of your product or business, providing potential customers with a clear understanding of what you offer
Daily Habit 4
Consistent online presence -- daily maintenance for long-term success
Building an online presence is not a one-time effort; it requires consistent attention. Make it a daily habit to engage with your audience, respond to comments, and actively participate in online conversations. Regularly update your portfolio with new projects and keep your audience informed about any promotions or special offers. A consistent online presence ensures that your business stays top of mind when potential clients are in need of your services.
Embrace these Habits to Achieve Success
In conclusion, these four powerful daily habits can significantly impact the success of your local marketing efforts. By curating a visually appealing online portfolio, regularly sharing your story on social media, capturing client testimonials, and maintaining a consistent online presence, you position your trades business as a reliable and trustworthy choice in your local community. Embrace these habits, and watch your online visibility and client base grow steadily.
Prefer to leave it to the experts?
Here at One Base Media, our marketing strategies take on a multi-pronged approach, targeting every lucrative platform to ensure a huge influx of leads and exponential growth for our customers.
Want us to help you? Simply get in touch with our team today and we’ll handle all the steps to get you set up for success in just a matter of days.
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