Modern customers want information straight away and the place they get it is the internet. That means you need to make sure that your business is one of the first names they see when they search for a relevant keyword. Ideally, you want it to be the very first name they see.
There are two ways you can make this happen. One way is to buy adverts and the other way is to undertake effective search engine optimisation. There are valid uses for pay-per-click (PPC) adverts, but they can work out very expensive. What’s more, you always have the risk of the price going up even further if competition increases.
The second way is to work on your search engine optimisation. Get this right and your website will be placed at the top of the organic results. This gets it the same level of visibility as PPC adverts, plus more credibility (because you’ve earned your place). It also spares you the worry of PPC costs going up.
Organic SEO is challenging. You have to think about both on-page SEO strategy and off-page link-building strategy. You might also have to optimise for local SEO which has its own set of ranking factors. Many small businesses struggle to manage this on their own.
That’s where we come in. Our team is filled with some of the best SEO consultants in the UK. Don’t just take our word for it. Look at our reviews on Clutch and Google.
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In-house experienced SEO consultants
You might have thought about trying to hire your own in-house search engine, optimisation consultant. If you have, then you’ll have discovered the challenges this brings. First of all, you have to work out what you want. Then you have to find the budget to hire the right person or people. Then you have to recruit and retain the right person or people.
Some businesses might benefit from having their own search engine consultants, but for most, it’s usually better to use third-party SEO consulting services. If you’re in the UK, then it’s very much advisable to use a UK-based SEO firm. This is because you need to create content which works both for Google and for human customers based in the UK.
Investing in proper SEO strategy consulting from a reputable SEO agency is generally the best way for small businesses to get the results they need at a price they can afford. It also tends to save a lot of time, hassle and frustration.
Your SEO Consultancy Team
What does an SEO consultant do?
At a basic level, an SEO consultant will look at where you are now, work out where you need to be and then work out how to get you there. If you are in the fortunate position of already being where you need to be, then it’s still worth checking in with a UK SEO Consultant from time to time. This will make sure that your SEO practices stay up-to-date and effective.
In general, an SEO consultant UK will start by analysing your current website. They will identify any technical errors and advise you on how to correct them. They will also look for non-technical areas where your website could benefit from improvement. For example, you might have a lot of dated content which could do with a refresh.
Once any existing issues have been fixed, an SEO expert UK will then map out a content strategy, a link-building strategy and, potentially, a local SEO strategy. You can then agree on the most cost-effective way to progress this.
You may well find that you can give your website a meaningful boost just by improving your existing content. For example, you might need to reformat existing content to meet the current formatting guidelines. If you do need totally new content, then a professional SEO consultant should be able to arrange for this to be done (if you wish).
Link-building and local SEO are generally more technical exercises. Link-building is essentially about creating a network of backlinks which are a good fit for your specific company. Local SEO is similar to regular SEO, but it has its own specific set of ranking criteria.
Questions to ask an SEO consultant
Looking at reviews from Clutch and Google is a good place to start your search for an expert SEO consultant. Before you make your final choice, however, be sure to ask these key questions. Any competent SEO consultant should be able to give you clear, jargon-free answers to them.
- Why should we hire you over other SEO consultants?
- Can I see some case studies and previous results?
- How do you stay up to date with the latest trends on Google?
- How do you measure the success of an SEO campaign?
- How will you make sure you do not damage my existing rankings?
- How will you improve my rankings?
- What tools will you use to improve my rankings?
- How will you build links?
- Will you be sending me reports?
- Who specifically will be working on my campaign?
- How will I contact you if we have any issues?
For most of these questions, you should be listening out for signs that the SEO consultant has done their homework on your company. Ideally, they should have case studies and previous results in the same or a similar area. As a minimum, they should be able to demonstrate, clearly, how their past experience can translate into a business benefit for you.
Steer well clear of any SEO consultant who seems to be “blinding you with science”. At best this is a sign of poor communications skills. At worst, it’s a sign that the prospective SEO consultant is trying to cover up a lack of knowledge.
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Even with the best UK SEO consultants on your side, getting organic SEO results takes time. The sooner you get started, the sooner you get the results which will help to secure the future of your business. Our expert SEO consultants are available to give you a FREE website audit and SEO strategy consultation. Contact us today to book in.