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Strategies to Harness the Sales-Boosting Potential of Social Media

obm — Fri, 10 May 2024 02:10:50 +0000

Are you against social media? Well, promoting your business on social media is essential, not optional. In the wake of the epidemic, social media has become an indispensable tool for a wide range of business-related tasks, including customer support, review reading, and the discovery of engaging content.

Building a social media following that turns followers into your greatest sales boosters is more probable when your business is in the right spot, offering the content your followers need most. That being said, in this article, we will present you with eight strategies to harness the sales-boosting potential of social media.

1. Define Your Target Audience

The foundation of an effective social media marketing plan is a thorough understanding of the target audience. Find out who you’re selling to, what they like and dislike, and what drives them so you can create content and marketing campaigns just for them. Obtain useful insights into your audience’s behavior and preferences by doing market research, analyzing consumer data, and engaging with them via feedback, surveys, and social listening tools.

Compelling content, relevant messaging, and meaningful relationships driven by knowledge of your target audience’s requirements and interests lead to engagement, loyalty, and conversions.

2. Create Perfect Content

When it comes to boosting your social media, content is king. Produce informative, entertaining, and action-inspiring material of the highest quality and engagement level. For your brand’s social media presence to be consistent and coherent, you need to develop a content strategy that matches your brand’s identity, beliefs, and goals. Put money into making eye-catching visuals, copywriting, useful blog articles, interesting videos, and interactive multimedia material that presents your products.

By providing your audience with high-quality, relevant material, you can grab their attention, earn their trust, and motivate them to interact with your business, share your content, and eventually buy from you. Social media agencies can further amplify your reach and engagement through WhatsApp business automation strategic campaigns and targeted advertising.

3. Make Your Profile Strong

If you want more people to see your content, trust you, and find you on social media, you must edit and improve your profiles. Make social media profiles that are visually attractive, informative, and professionally done to show your business’s personality, values, and identity. To make your brand stand out and be remembered by your audience, make sure that all of your social media profiles include high-quality photographs, logos, banners, and other consistent branding components.

You should also improve the bio, headlines, and description sections with relevant keywords, hashtags, and calls to action. This is all-important since a better social media presence means more followers and traffic, and more traffic means more opportunities for sales.

4. Consider Increasing Likes and Follows

Although engaging with your audience and growing your following organically is key to attracting real, dedicated followers, buying likes and followers is a smart move that may increase your social proof, credibility, and exposure. For example, if you decide to buy Instagram likes and followers, it will boost your brand’s image, draw in more eyeballs, and inspire organic growth by giving the impression of popularity, authority, and reliability to prospective followers and buyers.

To avoid negative effects on your reputation and algorithmic rankings, it is essential to approach this strategy with care and ethics by selecting reliable providers and avoiding suspicious and low-quality followers. Your social media presence and chances for organic growth and sales can be increased by carefully and ethically purchasing likes and followers.

5. Talk to Your Audience

Another great method to maximize the potential of social media is engaging and connecting with your audience. Provide good customer service using strategies like Instagram DM automation to respond promptly and professionally to comments, messages, mentions, and inquiries to show that you care about customers’ satisfaction.

Start discussions, ask questions, seek opinions and feedback, and provide content that others can participate in by adding likes, shares, comments, and user-generated content. Host live Q&A sessions, webinars, competitions and give away cool swag like trendy beanies, cozy hoodies, or silly Christmas sweaters. Consider incorporating a live Twitter feed on your social media pages to showcase real-time conversations and audience interaction.

This can further incentivize engagement and provide a glimpse into the energy of your online community. Connecting with your audience on a personal level helps you gain their trust, which in turn makes them more inclined to promote your brand, goods, and services to their networks, which in turn increases sales and referrals.

6. Collaborate with Influencers

Think about sales-boosting with influencer marketing. This involves collaborating with bloggers, content producers, and other influencers who have a large and active following in your industry or specialty. To increase brand visibility, engagement, and conversions, find influencers whose audiences, beliefs, and marketing goals are the same as yours, and work with them to create authentic, effective content. Both brand exposure and sales boost may be yours with the help of influencer marketing that creates buzz around your company.

Some brands also explore partnerships through London based influencers, especially when targeting UK audiences with localized campaigns.

7. Use Social Media Advertising

With social media advertising, you can reach your ideal followers on popular platforms at a low cost and with pinpoint accuracy. Create social media advertising strategies that are data-driven and strategically targeted to attract prospective consumers based on their demographics, interests, habits, and locations.

Optimize campaign performance, increase reach, and drive conversions by experimenting with multiple ad formats, placements, creative components, and messages. Keep an eye on your social media advertising initiatives, assess them often, and tweak them until you find the sweet spot for targeting, budget, and ROI. You can use social media reporting just for this reason. If you want more people to see your brand, more people to visit your website, more quality leads, and more sales, social media advertising is a must.

8. Analyze Performance Data

To find out how well your social media marketing is doing, what works and what doesn’t, and how to improve your strategies, you must measure and analyze performance data. Keep tabs on engagement rate, reach, impressions, clicks, conversions, return on investment, and cost per acquisition. You also need to keep an eye on campaign stats, audience actions, content efficacy, and competitor data.

These are all important to maximize engagement, reach, conversions, and sales from social media marketing. This will allow you to make data-driven choices, allocate resources efficiently, and improve your strategies for sales-boosting.

As you can see, engaging with followers and creating interesting content such as AI-generated videos for them are the foundations for social media marketing and sales boost. Get your profiles in order, team up with influencers, and run advertising to increase your exposure.

You should monitor the performance of your postings and make adjustments based on that data. And although it may be tempting to buy likes and follows, it is essential to do it responsibly. Make good use of social media and watch your business thrive by following these ideas!

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Digital marketing trends that will drive growth in 2020

obm — Thu, 16 Jan 2020 13:37:05 +0000

It is no secret that companies have become innovative and creative in their digital marketing initiatives. Competition has become extremely stiff as the consumer has become well informed about the numerous choices available in the market. Accordingly, business people must be equipped with information on the digital marketing trends to expect in 2020. This article offers you all the details:

What Is Digital Marketing?

Digital marketing refers to all the activities that utilize the internet or electronic devices. Some of the channels used include: social media, websites, and search engines. It comes with the following benefits:

1. Ease of Connecting With the Online Audience

The number of consumers looking for products online is increasing. It makes sense to come up with a digital marketing strategy given the fact that marketing involves connecting with an audience at the right time and place.

2. Beating the Competition

It is daunting to beat competition without a strong online presence. Consumers assume that companies using traditional marketing methods are less innovative and retrogressive. With digital marketing, both small and large business have a chance to market their products cost-effectively.

3. Understanding the Needs of the Consumers

A good marketing strategy involves understanding and meeting the needs of the target market. The feedback offered in various digital channels such as the social media and emails helps you to get the relevant information. You can, therefore, make timely and valuable changes.

Digital Marketing Trends 2020

In 2020, you can expect the following digital marketing trends to drive businesses’ growth:

1. Smart Speakers

Certainly, consumers are driven towards companies that make efforts to have a personal contact and connection with them. This has led to the rise of smart speakers, who encourage the audience to try products and follow a company on social media platforms. Still, the speakers will offer briefings on the new products launched in the market.

2. Artificial Intelligence

Artificial intelligence has taken the world by storm. Almost every sector is fascinated with how easy it is to gather and analyze critical information. The trend will be helpful for marketers in 2020. They can analyze consumer behavior and hence understand how they find products and services. It will be hence easier to create an effective digital marketing strategy.

3. Chatbots

Over one billion people in the world are interacting via chatbots. The chatbots are software designed to perform an automated function. In this case, they are designed to have a conversation with a consumer. They help marketers to offer their potential or existing clients the information needed during online searches. This trend will lead to business growth in 2020 given that the tools come with a sense of humour and personalized service that cannot be found elsewhere. It is also possible to gather the necessary data in marketing plans which can be integrated with a social media
platform or website.

4. Micro-Moment Marketing

A micro-moment is defined as the type of behaviour where consumers turn to a device because of a need to learn something new. During such times, decisions are made quickly on what to buy or where to get a service. Marketers are given a few seconds to convince clients to buy a product. They will be leveraging on this in 2020 with the aim of offering worthwhile solutions.

Micro-moments are described as follows:

5. Augmented and Visual Realities

Visionary businesses have realized that consumers want to be involved in different activities. Augmented and visual realities can fulfil the need easily. It allows the target audience to try out a product before they spend any money on it. This way, the business is able to show that it is committed to offering valuable solutions rather than making profits at the expense of the consumer. The tools are new in the marketing world and as such, there are chances that leading businesses will explore the options available and innovate in 2020.

6. More Content

The importance of offering relevant, interesting and accurate content in digital marketing can never be overlooked. The consumer is still demanding for information as opposed to relying on the many adverts flooding in the market. Businesses will continue to write and post blogs on their website. In fact, small business people will increasingly rely on blogs to market their products because it is cheap yet effective. The content must rely on business goals for the strategy to work.

7. Personalised Emails

With billions of consumers using emails, they are an important method of communication. In fact, anyone with a keen eye will acknowledge that emails are here to stay. Marketers are now driven towards sending personalized emails to have a greater appeal to the target audience. They do not only market specific products or services, they also use promotional videos and demonstrations. The digital marketing strategy will become even more popular in the coming years as consumers demand for more engagement with companies.

8. Influencer Marketing

Businesses will continue to make efforts towards minimizing on costs and at the same time achieving remarkable success. Influencer marketing is one such initiative. It involves paying influencers to get a word out on a product. This has become the new version of word-of-mouth marketing. The ideal influencers are celebrities who have social media success, and gained a good following on social media. YouTube stars and bloggers are also worth engaging. 82% of businesses plan to allocate a budget for influencer marketing in 2024, a 122% increase from 2017

9. Social Messaging Applications

People spend a lot of time sending messages to their friends and colleagues. Social messaging apps can now be utilized to reach out to such clients directly. They can be personalized and thus create a better user experience.

10. Social Media Stories

The consumer will always be thrilled by a good story. They want to know how certain companies and people have become successful over the years. The progressive marketers are going to use this as one of their digital marketing trends 2020 to reach out to a wide audience. The main focus in this case is to create a fear of missing out on some information.

11. Offering Authentic Information

After putting up with lies for a long time, the consumer is weary of companies that opt for the course. They yearn for authentic information about a product. Regardless of the channel used for digital marketing, companies must be honest. For instance, they must indicate the side effects of using certain products such as health supplements. Including all the ingredients used to make the product on the labels is worthwhile. The stories shared about a company must show that there are challenges involved in the goal achievement process.

12. The Emergence of a Social CEO

In a time when fake news are making headlines and causing misery to the masses, it is needful that social reputation of every a business be excellent. A social CEO comes in handy in this case. This ensures that news are released from the source as opposed to third parties or competitors. The concerns about a product are also addressed promptly.

Challenges of Digital Marketing :

Whereas there are many ways of achieving digital marketing goals, it is critical that companies are aware of the challenges involved. To start with, it can be difficult to create a good plan on how to achieve business goals. The channels and techniques are only effective if the strategy created works for a given business.

Further, the costs of doing digital marketing can be extremely high. A small businessperson may struggle to raise the amount required for the process. Not to forget, it may take a while before a business realizes significant profits. More so, new trends keep emerging. The techniques that worked in 2018 may be abandoned for new ones in 2020, hence, companies that fail to make changes quickly may lose their clients to competitors. It is in this background that companies should find professionals to guide them through. The following tips will help you to find the best company:

1. Reputation

The right company must have a good reputation in the market. They must have helped other companies to achieve success in the area.

2. Experience

Always go for companies that have been in operation for a long time because they will give you information on the past and future trends. They will also charge reasonable rates for their services.

3. Skills

Digital marketing requires professionals with new and innovative skills because technology keeps on changing. The professionals helping you must go through refresher courses and further research widely so that they can help you accordingly.

The Bottom Line

All in all, business people must research and be prepared for the digital marketing trends in 2020. Strategic planning is needed to save on costs and achieve goals. With the help of the professionals, it is possible to determine the right channels and techniques to beat the competition. One Base Media is one such company that helps thousands of businesses in Essex and beyond to achieve their marketing goals. It is reliable, innovative, and reputable in web design Essex and SEO Essex services. Contacting the professionals means getting incredible online presence and hence high levels of profitability.

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6 ways to increase your social media engagement

obm — Tue, 03 Oct 2017 11:10:23 +0000

Did you know there are over 1.82 billion social network users worldwide… and that number is expecting to increase to 2.33 in 2017.

But, being active on social media is an essential part of your marketing plan. But you need to make sure you reach your audience more effectively than your competitors.

It is a popular way to use direct marketing, it allows you to connect one on one with your customers, and with such a great opportunity you want to capitalise on the connection, engagement allows you to do that.

However, sometimes you may find yourself spending a lot of time on your social media marketing strategy, but you end up with no engagement and that can be the most frustrating part of social media marketing.

So, here are ways to increase your social media engagement;

Stop the scroll.

This is the first step in the process of getting your audience to engage on social media. You want them to stop scrolling at your post and grab their attention.

The best way to do this is to get that attention, which will in turn get engagement, through posting something they will want to see.

Know why your audience is on Social Media: You must start thinking why does your audience log in to a specific social media platform, what do they want to see. Your audience will log into different platforms for different reasons, Facebook for more newsworthy content maybe, and Instagram for more visual content. So be sure to post related to what they want to see on that platform. When your audience stops scrolling, reading what content you have posted the more likely they are to engage with the post. It can also help to check for fake followers and removing them to increase overall engagement numbers.
Know what your audience does away from Social Media: This is another way to stop your audience from scrolling past your post, understand what captures their attention when they are not logged into their social media.
Be funny: When consumers go onto social media, they want to be entertained, not sold to. Sometimes businesses forget this, losing the attention of the audience. Humour is way businesses can promote on social media while keeping their audience engaged.

Make use of free social media listening/monitoring tools.

This is something that has probably been mentioned to you before and is something that you will continue to hear in the future.

But, your online reputation can make or break your business. To monitor engagement, you should use tools that monitor and listen to your social media activity.

There are plenty of free tools you can use to accomplish this such as;

Google Alerts
Hootsuite/Tweetdeck
Icerocket
Social Mention

Inspire reaction.

You want your audience to react to what you post on your social media channels, their reaction is key to knowing how they feel to your posts, no engagement will mean no reaction.

Facebook recently unleashed a new way of engaging called Facebook Reactions. It’s way of people showing how they felt about the post, through emoji’s that represent Love, Laughter, Anger, Sadness and Shock.

For marketers this opens a new world of opportunity for engagement, your audience is encouraged to react to what you share on various levels, which makes engagement easier. But, you also need to remember that what your audience like on Facebook may not always be what they like to see on Instagram, Twitter or other social media platforms.

Use emoji’s yourself as a prompt: One way to get your audience to engage in your social media posts more is to use emoji’s yourself when writing your post. For example, if what you are posting is a fun video of an event that happened, put smiling and laughing emoji’s in the post. It prompts your audience to also react to the post.
Ask for a specific reaction: There are times where you can get more engagement simply by asking for it, there is no harm in asking for it subtly without the audience realising you’re asking or pushing for the engagement.
Ask for a review: You can’t reward people for reviewing your business on most social media networks or websites, but you can ask them for their opinions and judgements in the form of a like, reaction, share or a little comment.

Include games, contests and giveaways.

Everyone has heard of the power of contests and giveaways especially when it comes to engagement, they are the one post that will no doubt get your audience’s attention.

People like receiving a prize for their recognition, you could post a contest regarding something within your business and they win a free something or a hamper, etc.

As well as contests and giveaways you can use games to get increase your audience’s activity with your social media. Games. Giveaways and contests are great ways to generate buzz around your social media and they will also keep your audience interested as to what you are posting next.

Spark an intrigue.

Your social media engagement isn’t all about the likes, comments and shares. Clicks are also another form of engagement. They are the most important form of engagement because they support your digital marketing funnels.

A way to get clicks is to spark intrigue among your audience, and you can do this through the following;

Share compelling data: People love knowing facts, offering data that gives your audience an insight into a topic in your industry is a great way to get people interested in clicking through to your website to learn more.
Unveiling a new product: If you have a new product to release, using social media to unveil the product is offering your audience an exciting insight into what your business is doing.
Stream live videos: Videos have everything you need – eye-catching movements, audio, imagery and sometimes text. Combining those elements adds to the excitement of a live video and you have a recipe for successful engagement.

Be visual.

Visual content goes hand in hand with social media, using images or graphics has some serious benefits for social media. Research shows that images can result in an 85% interaction rate on Facebook and increased retweets by 35%.

Creating an infographic can cost time and money, however you can always share an infographic or chart that your audience will enjoy just as much as your own infographic.

There are plenty of free and creative options for adding images to your social media including;

Behind the scenes shot of a new product
Holding a photo contest
Highlighting team members
Sharing images from an event

In conclusion, social media marketing is ineffective without engagement. To get your audience commenting, liking, sharing and clicking on your posts you need to entertain them.

The better you can do this, the more engaged your audience will be.

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Keeping Your Branding Consistent on Social Media

obm — Wed, 26 Jul 2017 08:27:44 +0000

Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media.

How to Keep Your Branding Consistent on Social Media.

So firstly your probably wondering well how exactly do I do that, as I know some people struggle to do so, well here is how;

Create a Familiar Look.

This is a step you need to take before you start worrying about what you are posting, you want your business to look the same on all your social media platforms. Although each platform has different layouts, it doesn’t mean that you profile image, bio, etc need to be different, they should be the consistently the same throughout the platforms. And if possible, your social media platforms should be consistent with your company website as well.

Keep Your Message Content Consistent.

If your messages are not consistent it will confuse your customers and potentially harm your brand. So, it is important to keep the content you share on your social media platforms consistent. You shouldn’t bombard your users with the same content again and again, keep the pace varied as Twitter users and Facebook users expect different posting frequencies from businesses. Uses also don’t like being constantly advertised to, so get a bit creative and utilise the power of social media creativity. Social media platforms like Facebook and Twitter can be so much more than simple promotional streams.

Re-purpose Content.

For small businesses time is crucial, so re-purposing content will save you time. Re-purposing content is basically you take existing content and putting a spin on it. Most of the time that is spent creating content is spent on researching facts, finding relevant pictures, etc so why would you put that work in and only using it once? Just start by reviewing the content you have already created and see if it can be re-purposed. An example of re-purposing would be turning a text based post into an infographic. It means you can use all the same statistics, but a visual post will resonate with a new audience.

The Design and Graphical Elements.

The look of your brand is decided by your logo, layout, colours and other design elements, and the visual identity of your brand is greatly affected by how these elements work. You want to create visually pleasing social media platform pages but you also want them to represent you and your brand. Here are some general guidelines to keep in mind;

Keep colours, logos and layouts similar across all platforms.
Use similar tone and language in your content.
Try to maintain visual cohesion in all your customer communications.
Pat close attention to the colour palette, font and other graphical elements.
Your website, email newsletters and business cards should have a similar design.

Benefits of Consistent Branding on Social Media.

So now you’re probably wondering well what are the benefits of consistent branding, because surly each social media platform is different. Well just because social media platforms are different doesn’t mean your branding should be as well. It is tough to effectively communicate your brand consistently, but making the effort to can help create loyal customer following. The way your customers respond will change enormously if you focus on sending the right message. Consistent branding through social media platforms will help you realise these benefits;

Give your business a unique personality and an identity that customers can relate to.
Your image will stand out in customers minds.
Boosts your authority in the marketplace.
Position your brand properly and in turn command a higher pricing-niche for your products.
Differentiate your business amongst other brands.
Increase customer engagement and loyalty.

The Importance of Consistent Branding in Social Media.

Seeing as social media is very cost effective it’s important to have a business presence on the platforms, however it is also important to have consistent branding throughout your social media platforms. There are many reasons consistent branding is important, and here are the main reasons you need to know about;

It Strengthens Brand Name Recall.

It’s important that across all social media platforms your brand name is the same, consistency on this will help users to identify quickly who you are. For example, Coca Cola chose “Coca-Cola” as their Facebook name and to keep the consistency going their Twitter handle is “@cocacola”. Because even though they are a multi-national business they believe that consistency helps their brand recall and will attract customers more. Without consistent brand naming your business will leave users confused and wondering whether it’s a different business, which will ultimately put them off. This is something you don’t want to do, so always keep your brand name consistent throughout to ensure ultimate brand name recognition.

It Doesn’t Create Confusion Among Your Users.

When you are not being consistent with how your business posts, handles, manages or designs your social media you run the risk of confusing a collection of users and followers. You have a loyal fan base on social media because of the quality of your products and the way you market your brand, so why hinder that by confusing users with consistency across your social media platforms. Users will find it unappealing resulting in your business losing their following and potentially losing their custom, the point of social media is to reach out to as many people you can, and that can only be maximised if you are consistent with how you deliver.

It Doesn’t Portray Conflicting Personalities.

Branding your business goes far beyond just your name. You need to be consistent with the ideas and principles your wishes to show. Depending on the audience of your business will depend on how you show yourself on social media. If you’re like Disney and appeal to a light hearted fun audience then your content and how you show yourself on social media will be light hearted and fun. Consistency is important because it helps to establish what kind of business you are and what kind of business you wish to be. So even if you are using different social media platforms consistency in your branding is essential for social media and not portraying conflicting personalities within the business.

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12 Benefits of Social Media Marketing

obm — Tue, 11 Jul 2017 09:45:41 +0000

Some people don’t realise how powerful social media marketing can be, but it’s a source where businesses can increase their recognition, traffic and sales with little cost.

Marketers have claimed that social media generated immense exposure for their business, there are other benefits of social media marketing as well.

Here are 12 benefits of social media marketing and how they can help your business progress.

Increased Inbound Traffic.

If you don’t market your business on social media your inbound traffic is limited to your usual customers, which although is repeat, good business it doesn’t help your business to grow and gain more custom.

Utilising social media in your marketing strategy will help you reach anyone outside of your repeat customer circle, which is a good thing for business.

Each social media platform you add to the marketing mix gives visitors a gateway to your website, and each piece of content is a new opportunity to gain new customers.

Social media has a variety of different people with different backgrounds and behaviours, but with these different people it will require you to think outside of the box to gain their interest, as not everyone likes the same things.

Effectively, by using social media you open your business to a wider variety of customers, potentially from all over the world.

Targeted Advertising.

Social media platforms have a lot of information about users. And this gives you the advantage of targeting certain content to specific audiences.

For example, users list their interest and hobbies on Facebook which allows you to specifically target a piece of content to their interest and hobbies to gain their interest.

With all this information, it gives you the opportunity to tailor your message to specific user’s needs.

Increased Brand Recognition.

Your social media platforms are ways that you can build your brand. And this is important because it makes the business easier and more accessible for new customers.

It also helps you become more familiar and recognisable for existing and new customers, this is because frequent posts on social media platforms help users to hear about your business and frequent updates will keep you in their minds because they are always seeing information about you.

A team of skilled professionals can help you create a recognizable image and a compelling story that will make your business stand out from the competition. Reach out to agencies offering professional search solutions to find the right personnel for this essential sector of your company. Once you put a team together, you can come up with a comprehensive social media marketing strategy that will bring your brand closer to your target audience and make it more attractive for potential customers.

Furthermore, new customers may be more entitled to visit your website or find out more about your business after seeing your brand presence on social media platforms.

Improved Brand Loyalty.

Brands that engage on social media platforms have a higher chance of loyalty from their customers.

The reason for this is because it’s a way of connecting to your audience on a more personal level, which shows a human side to your audience. So, they are more likely to stick to your brand then go elsewhere because they know what they are getting from you.

Better Customer Satisfaction.

Social media provides a way of networking and communicating with others. Creating a voice with your company through these platforms is important as it humanises your brand and allows customers to get involved.

Customers will appreciate this, as getting involved is important to them, it allows them to post comments, share content and get involved with your business.

Customer interaction on your social media platforms is also good for demonstrating your compassion for customers and how you take their comments into consideration.

Recruiting New Employees.

Social media platforms allow you to post content based on recruitment, if your business is recruiting it gives you the perfect opportunity to post content based on recruitment for the business.

This is called, social recruiting, its where you use social media platforms to also recruit candidates for your business, and you shouldn’t hesitate to use it in your hiring process as it attracts more candidates.

Easy Way to Distribute Content.

Deciding on your content and then moving on afterwards is not a strategy, you need to come up with a plan, what content is going where, what graphics are going where, etc. And this is where social media platforms come in.

You can tailor your content and graphics to suit the audience you are targeting on each platform. Social media platforms attract different types of audiences, and Gen Z, in particular, favors content like reels, memes, and short videos that often feature their Gen Z slang words. This is because each platform caters to different preferences and demographics.

So be sure to distribute your content effectively depending on the platform you are using, as you will get the most out of your social media marketing strategy.

Higher Conversion Rate.

With increased visibility from your social media presence, your business will gain more opportunities for conversion.

Social media marketing allows your business to give a positive impression to users, through humanisation, users are then impressed by your brand and want to learn more, which leads to a higher conversion rate.

By putting your brand in an atmosphere where people are liking, commenting, sharing and talking will only improve the conversion rates on your existing traffic.

Cost Effective.

It is probably the most cost-effective part of a marketing strategy. Signing up and creating a profile is free for almost all social media platforms. And most of the paid promotions you may decide to invest in a relatively low cost compared to other marketing tools.

Being cost effective is such an advantage because you can see a greater return on investment and you can also retain that money to put on other marketing expenses in your marketing strategy.

If you decide to use the paid promotions, then start small so you can judge what to expect easier, then as you become more comfortable you can adjust your strategy and increase the budge for them.

Gain Insights.

One of the most valuable benefits of social media marketing is that the platforms have insights.

These insights allow you to see the interaction that users are having with the content you post on your profile. Which is a huge advantage in allowing you to adjust and make improvements to your content to suit what your visitors want the most.

Using it as a complimentary research tool can help gain information that you may not have already known about your audience to aid you in understanding what you audience wants to see regarding what your business offers in the industry.

Humanise Your Brand.

Social media has helped break that stigma of faceless businesses that are only after customer’s money.

Consumers care about who they are buying from as well as what they are buying. The use of social media for businesses is a way of humanising your brand and showcasing the personality of your business.

It helps to build a brand voice, and that’s something all businesses should consider developing. It should be consistent across all your platforms and should fit the perception you want to give your brand.

Faster Communication.

Sometimes, the speed of certain social media platforms can work against you, such as; Twitter it moves so quickly your content may get overlooked, but it can work to your advantage in other communicative ways.

If customers have a question about your services based on something they see on your social media, the platforms have the ability for users to chat back on forth through them, which is very convenient for users.

Sometimes, other ways of communication can get lost if the business is busy such as emails, phone backs, etc. Social media provides another means of communication that gives the business quick notifications of a customer getting in touch.

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The History of Social Media

obm — Fri, 30 Jun 2017 08:57:30 +0000

In honour of Social Media Day today, this blog will tell all about the history of social media and how it has evolved into what it has become today.

Social media is a term that everyone now knows, even in the remote areas of the world. For example, Facebook and Twitter is known worldwide and being used worldwide on a regular basis. Nowadays, social media is also turning into shopping platforms.

However, that wasn’t always the case, social media how it is now has been around a fairly short time and nowadays people can’t imagine living without.

The Birth of Social Media (1997)

In 1997 the first social media site was called Six Degrees, this site lasted from 1997 to 2001. It allowed users to create a profile and then friend other users.

After Six Degrees, the internet then moved into the era of blogging and instant messaging. Although some people may not see blogging as social media, the term did fit because people were able to communicate instantly.

The term blog is the form of the phrase “Weblog” which was invented by Jorn Barger, an early blogger who was the editor of the site Robert Wisdom.

The Internet is Everywhere (2000)

By 2000 around 100 million people had access to the internet. From there it became very common for people to be socially engaged online.

More and more people began to utilise chat rooms for making friends, dating and discussing topics of interest between one another.

However, the huge boom for social media was still to come.

First Social Media Surge (2003)

As much as the younger generation of today might not have heard of it but back in the 2000’s there was a website called MySpace, this was one of the most popular places to set up a profile and make friends.

It was the original social media profile website, which led to aspiring websites like Facebook.
But, now MySpace doesn’t have a very big user base compared to other websites like Facebook and Twitter.

Another website that has been around since the beginning and is still used today is LinkedIn, which is specifically for professionals who want to network with each other.

Most of social media websites we have today are very like LinkedIn, in the way that they are specifically for one thing or they have a unique quality that has made then popular.

Beginning of Facebook and Twitter (2005)

Mark Zuckerberg launched what would soon become the social media giant in 2004, and it would set the bar for all the other social media platforms we have today.

Facebook is the number one social media website today and is currently boasting over a billion users.

However, in 2004 Facebook was launched just for Harvard students, but he saw the potential and released the service to the world.

In 2006, the popularity of text messaging inspired Jack Dorsey, Biz Stone, Noah Glass and Evan Williams to create Twitter.

A service that had the unique distinction of allowing users to send tweets of 140 characters or less. And today Twitter has over 500 million users.

The Pack That Then Followed (2010 ish)

Very quickly there become dozens of other websites providing social media services of some kind.

Flickr was one of the earliest and still is one of the most popular photo sharing sites, others did include Photobucket and Instagram, with Instagram gaining popularity today as one of the top social media sites to include business cards and other media.

Tumblr then made an appearance being a microblogging website which started in 2007 by David Krap and is now owned by Yahoo.

One thing that did start happening around this time was that social media became widely used but it also became widespread in business.

Websites would start to list their social media addresses, businesses started to include their Facebook and Twitter addresses. With many other tools starting to include their social media information.

Social media icons where seen everywhere and it started to become unusual for people to see businesses or brands that didn’t have them.

This was the time where social media would help marketers boost their visibility. Benefits of social media marketing for businesses started to show.

It was very clear for both large and small businesses to use social media as a marketing tool.

Social Media Today (2017)

Social media now consists of thousands of different social media platforms, that all serve the same but with slightly different purposes.

Some social media platforms are more popular than others, but that’s always the way, people will be drawn to the platform that they feel suits them best.

For example, Instagram will be suited more to someone with a photography mind that expresses themselves through photographs and other platforms like Twitter suit people that prefer to communicate through short bursts of information.

Businesses are continuing to use social media as marketing tool, in fact I would say that the marketing strategy for social media has grown.

What Does the Future of Social Media Look Like?

You cannot really predict what the future of social media is. But we do know that people are social animals and the more ability they have to communicate the more popular social media will become.

And with new exciting technologies around the corner the future of social media will be interesting.

As you can see social media has grown throughout it’s history, people have become addicted to the connection it gives them to the world and businesses have realised they can reach their audience on a more personal level from having their own social media platforms.

If you would like some more information on social media, have a read of our blog on Social Media Marketing Tips and Tricks for 2017.

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories

obm — Fri, 02 Jun 2017 09:34:07 +0000

It all started with Snapchat, they decided that their app would start letting you post stories to your friends. This trend soon took off, making Instagram and Facebook a little bit jealous.

So, Instagram jumped onto the trend introducing stories into their app, once Instagram started Facebook followed. Meaning that all three social media apps now allowed users to post about their daily activities through their stories.

Once this trend was following, the idea of filters, masks and frames came into play to make your stories more exciting and playful.

But which app has mastered the form of Stories? Well let’s find out…

Snapchat Stories.

As we all know Snapchat is the originator of Stories, and by Summer 2014 the engagement on Stories for Snapchat had far surpassed person to person snaps.

Snapchat have also put filters, masks and frames into play for users to play around with on their Stories.

So, now let’s talk about the pros and cons of Snapchat Stories;

Pros

Being a newer platform there is less marketing and advertising competition. Giving brands the opportunity to get in early.
Snapchat brought out Stories first, therefore every other app that starts their Stories will always be compared to how Snapchat mastered their Stories.
The filters, masks and frames make users stay on the app to see what’s new, their Stories have become entertaining.
They are forever changing the way their Stories work, making changes boost user interest to see what’s new and what’s changed.

Cons

Ads have started appearing everywhere on Snapchat, especially after Stories, it makes the experience annoying for users.
Not everyone uses the Stories, some users still prefer to send snaps to selected people, some sometimes it feels like you are seeing Stories from the same people all the time, which can get repetitive and boring.

Instagram Stories.

Instagram stories seems to have a wider net demographically, it also boasts more daily active users.
As of February, Instagram had an estimated 400 million daily active users against Snapchat’s 158 million. However, Facebook does easily beat both with an estimated 1.23 billion daily active users (as of December).

So, with Instagram you are more likely to see a variety of different Snapchat stories, some from people you may not know, you just follow each other on Instagram, and some from people you do know.

Instagram is a more visual and expressive app than Snapchat and Facebook, so Instagram Stories are more expressive.

We also have some pros and cons for Instagram Stories and they are;

Pros

You can hide your story from anyone you don’t want to see it, without making your account private, you can even hide your story from people that are following you.
Instagram Stories don’t just appear in your Instagram feed, if someone you follow has posted a story a ring will simply appear around their profile picture at the top of the app and it’s your choice if you open it or ignore it.

Cons

Better used for visual products, people don’t generally use Instagram to post about their life, so some users feel Instagram Stories are a little useless in the sense of they are there to post about your life.
Instagram copied Snapchat with their ideas, which isn’t very original and unique and as we all know users like to see originality and uniqueness.

Facebook Stories.

So, Facebook launched their Stories in the main app, which makes loads of sense considering Stories have become such a big thing for users.

But Facebook have previously borrowed heavily from the Snapchat playbook review, 15 times. They even tried to buy the company back in 2013.

It’s all very much like Snapchat, you have filters, masks and frames to choose from to make your Stories more exciting.

There are also some pros and cons for Facebook Stories as well, they are;

Pros

Simple design is relatively easy to use, which will help Facebook Stories do well with its billions of users.
Not a huge delay on making it recognise you, making the process of putting a story up a lot quicker and easier.
The masks and filters is something that Facebook changed, making it a cooler experience for users, with their partnerships it allowed them to have different filters and masks for users to explore with.
Facebook give you the option to post the content of the story directly to your wall as well.

Cons

The quality of the filer options isn’t the greatest.
It doesn’t quiet have a brand or aesthetic that makes users want to post on Facebook Stories, whereas Instagram inspires you too and Snapchat just wants to help you have a laugh.
Right now, the Facebook Stories just seem a little rushed, I’m sure that will change as they progress and make changes, but right now it doesn’t make you want to post a story.

Overall Snapchat, Instagram and Facebook all have pretty good Stories, and as you can see Snapchat Stories have more pros than cons, which isn’t surprising considering they started the Stories.

However, I do think it is down to personal preference as to what Stories you use, users will go the app they feel is better, and although from pros and cons Snapchat seems to be better real users may not feel that way.

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10 Social Media Marketing Tips and Tricks for 2017

obm — Fri, 12 May 2017 11:02:15 +0000

Sometimes keeping up with the latest social media changes can be hard, and at times we all need a little help to keep up with the changes to keep our social media marketing strategy up to date and fresh. Are you in need of some social media marketing help? Well look no further, here are some tips and tricks for your social media marketing strategy.

Use Images to Amplify Your Updates on Social Media.

Your fans/viewers want to see engaging content and if your posts on social media are not getting many likes, shares or comments, then one your wasting your time but there is one change you can make… When uploading content to your social media add an engaging, relevant graphic or image to add interest to the post. Sometimes just a simple graphic will have more of an impact compared to a load of text all at once, fans/viewers want to see a variety and adding graphics or images into the text will help. Plus, graphics and images tell a story more than text does as you can add a personal touch to the graphic or image before posting it to make the business seem more human to the fans/viewers.

Go Deep, Not Broad.

What I mean by this is choose two maybe three social media channels to focus on and stick to them, don’t then broaden your horizons and choose other channels. By focusing on two or three it enables you to make sure the information you are giving to your fans/viewers are relevant and interesting to them, rather than just uploading a post because your busy on other channels. Social media platforms are like soapboxes, they allow you to establish your expertise and credibility, but they provide a way your fans/viewers can interact with you by allowing them to give you feedback and start discussions. So, just focusing on a few of them, will give you a better chance of building that credibility and establishing trust within your fans/viewers.

Choose Your Image Wisely.

You want to come across right to your fans/viewers, don’t you? Well then you need to pick the right image for your business. It has been said that your image is worth a thousand words, so it’s important you put a lot of thought into the image you portray in your social media marketing strategy. There is a second way this is defined, which is the physical images you use for social media posts, you want to ensure you are using the right graphics for your posts, otherwise one fans/viewers will not relate to the post and it will also make the information irrelevant because the graphic doesn’t relate to the text. You want to take your time in choosing the right graphics for your posts, so for example if you are uploading a blog to your social media you want to ensure the graphic that is shown for the post relates to the blog and will grab your fans/viewers interest.

Schedule Posts for The Days Ahead.

Start scheduling posts for the days ahead, especially over the weekend if you are a business that runs Monday to Friday. By doing this you are constantly interacting with your fans/viewers, this will also keep their interest in what your future posts are going to be because you are active on your social media channels. Not only this but many fans/viewers and other potential fans/viewers will be on their social media more often over a weekend as they do not have a much to do work wise, therefore you want to ensure your business is getting seen when most people are more active on social media.

Use Analysis Tools to Analyse How Well Your Social Media Marketing Strategy is Going.

It is important to know how well your posts are doing on social media especially for your marketing strategy, as if you don’t analyse the success rate of the posts you will not know where to improve. For example, on Facebook you can analyse your posts by clicking on the insight button on Facebook for your page, this gives you a breakdown of your average post reach, how many people have engaged with your posts, etc. So be sure you analyse all your social media posts on all channels, even if this means adding an analysis tool to do so, as without it you won’t know where to improve on the next time round you post something.

Use URL Shorteners.

You should use URL shorteners because sometimes the URL’s you put in your social media posts are too long, which can put some people off clicking through to the page you are linking too. By using URL shorteners such as; Google URL Shortener it will enable you to shorten the URL down so that it’s easier to see on a post and people are more likely to click onto it.

Post Consistently.

By this we mean you should go onto your social media channels and be sure you are posting content regularly. You don’t want to just post something every now and then, you want to consistently be engaging with your fans/viewers, and the only way you can do this is to post content a few times a day as it keeps people engaged and interested. However, if your business has Snapchat and Instagram pages because they are not as fast moving as Twitter and Facebook therefore you don’t need to post as often on those. But that doesn’t mean that you shouldn’t have a routine posting schedule for all your social media channels, as without a routine posting schedule for your marketing strategy you will not be posting to your fans/viewers consistently, which will end up in you losing their interest.

Interact with Your Fans/Viewers.

Don’t just let your fans/viewers communicate to nobody, if they show a genuine interest and decided to post a comment and interact with you be sure to interact back. This shows that you care about what your fans/viewers are thinking and are always taking into consideration their opinions and comments. It shows that your business is real and behind closed doors are humans that keep the business running, who care about the feedback they get from their posts.

Keep an Eye on Your Competitors.

Have you started to notice that a certain competitor is killing it with their social media content? Well, that may mean their social media marketing strategy is different to yours. So, if you were to keep an eye on them to see what they are coming up with for their content, you could potentially adapt your marketing strategy to include a few adapted versions of their posts to boost your interaction on the social media channels. You should always be aware of what your competitors are doing on social media, as you want to make sure you’re not missing out on anything that could potentially boost your business’s response.

Give People a Reason to Follow You.

So, you may have a good number of fans/viewers that are already following your page, however it’s important to continue to increase that number of followers. You may be asking yourself why? Well it is important to increase the number of followers you have because it shows that more and more people are interested in what you are posting, which is ultimately good for business! Therefore, you need to think in the perspective of the consumer, they will have hundreds, if not thousands, of choices of businesses and people to follow, so somehow you need to stand out. This means creating social media content that you know they will be interested in and that will catch their attention, by doing this it entices them into choosing to follow you, over someone else. Considering all these tips and tricks will enable you to create the best social media marketing strategy for your business. They are also tips and tricks to help you throughout the process of your strategy, and can easily be adapted if needed later on in the process.

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14 Design Tips for Social Media Posting

obm — Thu, 02 Mar 2017 12:20:50 +0000

Social Media posting is important in any business, you want to make yourself present to your audience, however your design is also very important when it comes to Social Media posting. Your design shows you off as a business so you need to consider what you want your business to look like.

Below are 14 design tips to help with Social Media posting, no matter what type of business you have you should consider all these tips when creating something to show your audience on Social Media.

Use Contrast to Help Stand Out.

The best designs stand out! One of the best ways to do this is to use contrast, you can do this by using colours that contrast well.

So, for example if you choose a light background use a dark font colour, this contrast will help the overall design of the graphic stand out.

Choose your Font Palette.

Does your brand have a standard brand font? If so, stick to it as much as possible! Choosing a consistent font palette is a fantastic way of ensuring consistency and to help build brand familiarity with customers.

Try choosing a heading font, subtitle font and a body font, but also make sure they go together nicely. Choose a stand out font for the heading and a simpler complimentary font for the subtitles and body text.

Pick a Colour Scheme.

Pick a colour scheme that reflects your brand personality. By doing this you keep consistency flowing and people will find it easier to associate those colours with your brand.

Start by choosing 2-3 main colours and build from there, make sure you use these colours continuously throughout your different graphics.

No Naked Images.

Images are a key part of graphics for social media! It is very simple to get a professional look from your images; you just use grids or frames where possible. Additionally, consider incorporating ai professional headshots for a polished and credible appearance. It adds order to your images, by using grids or frames to order your images the overall design will look professional and sleek in no time.

Keep it Simple.

It can be easy to get carried away with your design in terms of your images, graphics, fonts, etc. Simple is best when it comes to graphic design.

Reducing clutter means you are more likely to get your message across to your audience, so keep the number of fonts, colours and shapes to a minimum.

Use a Transparent Overlay.

This is a handy trick for when you want to use images in your background, but still want to use text within the graphics that are easily readable for the audience.

This is easily done in different editing programs such as; Image editor, Post Designer, etc. by adding a square shape, filling it in with a block colour and changing to opacity to make it lighter.

Use Fun Icons to Reinforce your Message.

Vector icons are a great way to visually reinforce one of the words in your text.

They can add emotion to the graphic, such as; humour, this increases the emotional impact that the graphic will have, which is more likely to receive engagement on social media.

Let Shapes and Images Interact.

When you work with a program that allows for layers to be brought forward and pushed back, it is makes for a cool and interactive way of layering text over different shapes, banners, images, etc.

Alternatively, you could make the text interact with a background image by arranging it to fit around objects in the photo instead of just over laying the image.

Use a Shape to Contain your Message.

If the program you are using allows you to resize shapes, try creating a large shape that you can fit your text into.

This will help set off the text from the background and create a visual interest for your audience. It will also draw your attention to what you are trying to get across in the graphic because the text is surrounded by something interesting.

Use Negative Space.

A design doesn’t have to be busy or colourful to be eye-catching. Sometimes using negative space (also known as whitespace) is an effective way to draw the eye to your text.

Never feel like you should fill all the space up, try a short message with one simple icon as a graphic, you will find that more attention it drawn to that graphic than one that is busy and full.

Setting a Mood with Colour.

As much as its important to have a colour scheme it’s also important to think about the mood/emotion that is associated with those colours as it will set a mood for your audience.

Here are a list of colours and their associated moods;

Red: energy and Urgency
Orange: Aggressive/Aggression
Yellow: Optimistic and Youthful
Green: Wealth and Relaxation
Blue: Trust and Security
Pink: Romantic and Feminine
Black: Powerful and Sleek
Purple: Soothing and Calm

Hierarchy.

Place the most important elements as the stand out elements within the graphics, make them bigger! Put your main message as the focal point, you don’t want that getting lost within the graphic!

Once you’ve created that you can focus on the other text that you want to add to the graphic without it taking away from the main message.

Use High Quality Images.

Remember the quality of graphics you put on social media reflects your brand. So, it will pay off going to get quality stock images or utilize AI to create images.

This is because quality imagery grabs the audience’s attention and will also boost your brands credibility and professionalism.

You can get quality stock images from stock websites such as;

Tap into Trends.

One way to tap into current trends is to do some research specifically on Pinterest, as its always a platform that is being updated with trends that businesses could be posting around.

But remember you should never copy other people’s content, however creating your own unique content that links to a specific trend is an effective way of grabbing your audience’s attention.

8 SEO Trends that will Dominate 2017

obm — Thu, 02 Mar 2017 09:25:31 +0000

Search Engine Optimisation (SEO) has been an important part of business growth for many years. However, as search engines improve, there are improvements you should make within your SEO strategy to continue to rank well in search engines as they improve.

Therefore, in 2017 there are SEO trends that are set to dominate that you will want to know about. Below are the 8 top trends to dominate this year.

Accelerated Mobile Pages (AMP)

AMP is an open-source protocol by Google that allows building web pages that load quickly on smartphones and tablets.

Google has already started to give preferences to websites using AMP versions. In 2017 and the next coming year’s Google will give preference for AMP in search engine results.

So, you need to ensure you are considering AMP within your SEO as it could make a difference to your ranking in search engine results.

The Rise of ‘Quality’ Content.

People/businesses are sharing the same fluff content, but just in different words. In 2016 you saw a good amount of growth in unique and informative content.

In 2017, sharing customer-centric content will appeal to the search engines more as well as the users.

So, make sure your content in Blogs, Forums, etc. is not only relevant but unique and interesting before posting it as in 2017 it will make a difference from being on the first page of a search result compared to the second or third page.

Google RankBrain will be in Action.

Google RankBrain, a machine learning algorithms was released by Google last year. The system allows Google to process one of a kind queries in search engine results.

In 2017, Google will most likely start rolling out more machine learning updates for different areas as well, such as data interpretation or marketing automation as well.

Branding.

Personal branding is becoming a core part of SEO strategies for many years now. Personal branding has become easier to publish guest posts on different authority platforms, which will build the trust of the users to drive traffic.

In 2017, small to large businesses will take the advantage of personal branding, this will lead to more opportunities and more competition. So, watch out and make sure your strategy is in order.

User Experience.

User experience has always been a vital part of SEO; Google always gives preference to the sites that have optimised for mobile as well as desktops.

Therefore, in 2017, we will see that Google will emphasis on user experience especially in terms of mobile devices. AMP’s, could be the first sign of this, but also look for other ways that Google will favour pages that offer better user experiences overall.

Local SEO

Local SEO was an important part of SEO in 2016. Google is giving preferences to local area based searches which allow users to get the information they need on local businesses, services and products.

In 2017 Google, will be giving preference to local businesses and will give the priority to the websites that are using schema mark-ups.

Apps will Feel the Love.

Over the past three years, we’ve seen a huge increase in the SEO options available for mobile apps. We’ve also seen the develop app for streaming, which allows users to ‘stream’ app content without downloading the app to their mobile device.

For 2017 we may see a shift to even further app favouritism, it is too soon for apps to be replacing traditional websites altogether, but this could be another step down that path.

Voice Search Algorithms.

Voice search has been the fastest-growing search trend recently; it is fast and the futuristic term of search.

Voice search will undergo drastic changes in 2017 with better voice recognition and understanding. Marketers should think beyond text-based queries in 2017, which might be one of the biggest changes in the search industry.

Overall SEO is a tool that all business owners should consider when you have an online presence, therefore thinking about these trends hen updating your SEO is key to building your business online in 2017.

Need some more information on SEO, visit the One Base Media blog on “10 Great SEO Tools” to further your knowledge and get a better understanding of SEO.

Social Media Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

Strategies to Harness the Sales-Boosting Potential of Social Media

1. Define Your Target Audience

2. Create Perfect Content

3. Make Your Profile Strong

4. Consider Increasing Likes and Follows

5. Talk to Your Audience

6. Collaborate with Influencers

7. Use Social Media Advertising

8. Analyze Performance Data

Speak with our Social Media Expert

Digital marketing trends that will drive growth in 2020

What Is Digital Marketing?

1. Ease of Connecting With the Online Audience

2. Beating the Competition

3. Understanding the Needs of the Consumers

Digital Marketing Trends 2020

1. Smart Speakers

2. Artificial Intelligence

3. Chatbots

4. Micro-Moment Marketing

5. Augmented and Visual Realities

6. More Content

7. Personalised Emails

8. Influencer Marketing

9. Social Messaging Applications

10. Social Media Stories

Also Read: Digital Marketing for Small Businesses

11. Offering Authentic Information

12. The Emergence of a Social CEO

Challenges of Digital Marketing :

1. Reputation

2. Experience

3. Skills

The Bottom Line

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6 ways to increase your social media engagement

Stop the scroll.

Make use of free social media listening/monitoring tools.

Inspire reaction.

Include games, contests and giveaways.

Spark an intrigue.

Be visual.

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Keeping Your Branding Consistent on Social Media

How to Keep Your Branding Consistent on Social Media.

Create a Familiar Look.

Keep Your Message Content Consistent.

Re-purpose Content.

The Design and Graphical Elements.

Benefits of Consistent Branding on Social Media.

The Importance of Consistent Branding in Social Media.

It Strengthens Brand Name Recall.

It Doesn’t Create Confusion Among Your Users.

It Doesn’t Portray Conflicting Personalities.

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12 Benefits of Social Media Marketing

Increased Inbound Traffic.

Targeted Advertising.

Increased Brand Recognition.

Improved Brand Loyalty.

Better Customer Satisfaction.

Recruiting New Employees.

Easy Way to Distribute Content.

Higher Conversion Rate.

Cost Effective.

Gain Insights.

Humanise Your Brand.

Faster Communication.

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The History of Social Media

The Birth of Social Media (1997)

The Internet is Everywhere (2000)

First Social Media Surge (2003)

Beginning of Facebook and Twitter (2005)

The Pack That Then Followed (2010 ish)

Social Media Today (2017)

What Does the Future of Social Media Look Like?

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Snapchat vs Instagram vs Facebook: Who Has the Best Stories