Keyword Research Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

How to Do Keyword Research for Local Businesses

obm — Mon, 16 Jun 2025 02:06:12 +0000

In today’s digital age, local businesses must prioritise their online visibility to attract and retain customers. With approximately 80% of local searches resulting in conversions, ensuring your business appears prominently in search results is crucial. Effective keyword research is the cornerstone of this visibility, enabling your website to rank higher on search engines like Google. This comprehensive guide will walk you through the process of conducting keyword research tailored for local businesses, ensuring you target the right terms to reach your audience effectively.

Step 1

Identify Your Services and Corresponding Keywords

Before you can start ranking your website on Google, you need to know exactly what your business offers — and what your potential customers are searching for. That’s what keyword research is all about.

This first step is like making a shopping list. You’re writing down all the things your business does, and then matching each one with the keywords people type into Google when they’re looking for those services.

1.1 Start With Your Services

The easiest way to begin is by making a list of your main services. Think about what your customers actually hire you for.

For example:
If you’re a plumber, your list might look like this:

Emergency plumbing
Boiler repairs
Tap and pipe fitting
Bathroom installations
Central heating services
Drain unblocking

This is your starting point. Every one of these will eventually become its own page on your website — and you’ll find a main keyword for each.

1.2 Understand What a Keyword Is

A keyword is simply the phrase someone types into Google when they’re searching for a service like yours.

Let’s say you’re based in London and someone types in “plumber in London” — that’s a keyword. If your site appears near the top for that keyword, you’ll get more people clicking through to your site.

There are two types of keywords you need to know:

Main keyword – the most popular, straightforward phrase for that service.
Secondary keywords – variations and similar phrases people also search for.

Let’s break that down.

1.3 Find the Main Keyword for Each Service

To find your main keyword, think about how someone would search for that service on Google.

If you offer emergency plumbing in London, your main keyword would likely be:

“Emergency plumber London”

Why? Because that’s what people in urgent need of plumbing help would type into Google.

To confirm this, you can use a free Chrome extension called Keyword Surfer (we’ll explain this in the next step). It shows you how many times a keyword is searched each month. If “emergency plumber London” is searched a lot, you know it’s a good main keyword to go after.

1.4 Add Secondary Keywords

Once you’ve got the main keyword, it’s time to find secondary keywords — these are slightly different ways people search for the same service.

Using our emergency plumbing example, the secondary keywords could be:

London emergency plumber
Emergency plumbing in London
Emergency plumbers near me (if your site is set up for local SEO)

These might not be searched as often, but they still matter. Including them in your content helps Google understand what your page is about and gives you more chances to show up in search results.

Step 2

Use Keyword Tools to Find Search Volume and Variations

Now that you’ve listed your services and matched them with rough keyword ideas, it’s time to dig deeper. In this step, we’ll use tools to check how popular those keywords are and find variations that people also search for.

This helps you make smarter decisions about which keywords to target on your website and how to structure your content for the best results.

2.1 Why Search Volume Matters

Search volume means how many people search for a specific keyword each month. The higher the number, the more potential visitors you can attract to your website.

Let’s say you run a plumbing business in London. If you find that:

“Plumber London” gets 5,400 searches a month
“Plumber in East London” gets 720
“Emergency plumber London” gets 1,300

You now know which keywords are more valuable to target. But you don’t want to go after only high-volume keywords. Sometimes the more specific, lower-volume ones (like “boiler servicing Islington”) bring in more ready-to-buy customers.

2.2 Install a Free Tool: Keyword Surfer

To get started, install Keyword Surfer, a free Chrome extension. It shows search volumes and keyword suggestions right inside Google.

Here’s how to use it:

Open Google Chrome
Install Keyword Surfer from the Chrome Web Store
Once it’s active, go to Google and search for something like “Plumber London”

Now you’ll see the monthly search volume next to your search term and a list of related keywords in a sidebar on the right.

Example:

Search: Plumber London

“Plumber London” → 5,400 searches/month
“London plumber” → 1,300
“Plumbers in London” → 1,000

You can now choose your main keyword and secondary keywords with confidence.

2.3 Check Google Results for Keyword Relevance

It’s important to make sure Google actually shows relevant pages for your chosen keywords.

Here’s what to do:

Google one of your main keywords, e.g., “Emergency plumber London”
Look at the top-ranking pages

If most of the results are focused on emergency plumbing services, you know Google treats that as its own unique topic — and you should create a dedicated page for it.

But if you search something like “boiler repair London” and see general plumber pages instead, it means Google doesn’t see boiler repair as separate from general plumbing.

This process helps you understand which services need their own page and which can be grouped together.

2.4 Repeat This Process for Location-Based Pages

Now do the same thing for location-specific searches.

For example, search:

“Plumber in North London” → 720 searches/month
“Plumber Islington” → 590
“Emergency plumber Islington” → 260

Just like you did with service pages, record these in your spreadsheet and assign them as Local Landing Pages.

2.5 Build a Complete List

Repeat this keyword process for every service and every area you want to target.

By the end, your spreadsheet will be full of high-value keywords backed by search volume data. This is your keyword blueprint — it tells you what pages you need to build, what content to include, and what your customers are actually searching for.

Step 3

Group Keywords into Pages and Plan Your Website Structure

Once you’ve collected all your keywords — both main and secondary — it’s time to decide how you’ll use them on your website. This step is all about turning your research into action by planning what pages to build, what content each one should cover, and how it all fits together.

Think of your keywords like ingredients, and your website like a recipe. You can’t just throw everything into one pot — you need to group the right ingredients together for the best result.

3.1 Why Grouping Keywords Matters

Google ranks pages that are laser-focused on a specific topic. If your page tries to talk about every service you offer in every location you serve, it becomes messy and hard for Google to understand — and that means it won’t rank well.

But if each page targets one main topic (like “Emergency Plumber in Islington”) and includes a few related keywords (like “urgent plumbing services Islington” or “24 hour plumber Islington”), it becomes clear and focused — exactly what Google likes.

3.2 Start with Your Top-Level Pages (Service Pages)

Let’s say you’re a plumber. You’ll probably have services like:

Emergency Plumbing
Boiler Repair
Pipe Fitting
Drain Cleaning
Bathroom Installation

Each of these should have its own dedicated page.

These are called your Service Pages.

Example for “Emergency Plumbing”

Main keyword: Emergency plumber London
Secondary keywords: 24 hour plumber London, urgent plumbing London, emergency plumbing near me
Page title idea: “Emergency Plumber London – Fast 24/7 Plumbing Help”

This page should be fully dedicated to emergency plumbing only — not mixed in with other services.

Add all these service pages into your spreadsheet under “Page Type: Service Page”.

3.3 Add Your Local Landing Pages (Location Pages)

Now, we do the same thing — but for locations.

If you serve different boroughs or towns, you’ll want to build a Local Landing Page for each one.

Examples:

Plumber in Islington
Plumber in Hackney
Plumber in Camden
Plumber in East London

Each of these pages targets people looking for a plumber in their local area.

Example for “Plumber in Islington”:

Main keyword: Plumber in Islington
Secondary keywords: Islington plumber, local plumber Islington
Page title idea: “Trusted Plumber in Islington – Local Plumbing Services”

Add these pages into your spreadsheet as Location Pages.

3.4 Combine Services + Locations = Local Service Pages

Now, here’s where you can take things to the next level. If you want to dominate local search, you’ll need pages that focus on specific services in specific locations.

These are called Location-Specific Service Pages.

Examples:

Emergency plumber Islington
Boiler repair Hackney
Drain cleaning Camden

These pages rank when people search for specific services in their area — and they’re often easier to rank for because they’re so targeted.

Example for “Emergency Plumber in Islington”

Main keyword: Emergency plumber Islington
Secondary keywords: 24 hour plumber Islington, urgent plumber Islington
Page title idea: “Emergency Plumber in Islington – 24/7 Rapid Response”

These should also go into your spreadsheet, marked as Location + Service Pages.

Step 4

Optimise Content with Surfer SEO

Once you’ve grouped your keywords and built the main pages on your website (service pages, location pages, and service-location pages), the next step is to make sure these pages are fully optimised for Google.

This means:

Using the right keywords in the right places
Matching what Google expects to see on a top-ranking page
Improving the chances that your page will rank above your competitors

The easiest way to do this — especially if you’re not an SEO expert — is by using a tool called Surfer SEO.

4.1 What is Surfer SEO?

Surfer SEO is a content optimisation tool. It compares your page to the top-ranking pages on Google for your target keyword and gives you clear, data-backed suggestions on how to improve.

It doesn’t just guess what you should do — it uses real data from competitors who are already ranking, so you’re not starting from scratch.

4.2 Getting Started with Surfer SEO

Let’s say you’ve built a page for the keyword “emergency plumber London”.

Here’s how you would use Surfer SEO to optimise that page:

Log into Surfer SEO
Go to the Content Editor section
Type in your main keyword (e.g. “emergency plumber London”)
Press Create

Now, Surfer SEO will scan all the top-performing pages on Google for that keyword. It will generate a content template with everything you need to include in your page.

4.3 Copy-Paste Your Content into the Editor

Now you’ll paste the actual text from your website’s page into the content editor.

As you start editing, Surfer will give you live feedback:

Telling you which words to add
Suggesting where to include more keywords
Notifying you if your headings or paragraphs are too short or too long
Helping you make the content more readable and SEO-friendly

This is a step-by-step way to ensure your content is just as good — or better — than what’s already ranking.

4.4 Surfer SEO Will Show You:

Recommended word count (e.g. 900–1200 words)
How many headings you should use
How many paragraphs your content should have
How many images to add
Relevant keywords and how often to use each one

You’ll also get a Content Score out of 100 — this is how well your content currently matches what Google is ranking.

If your page scores 30 but your competitors are scoring 70+, you’ll know you need to improve your content.

4.5 Keyword Suggestions: Use Main + Secondary Keywords

Surfer SEO will automatically generate a list of related keywords. These are the words and phrases that Google expects to see on a well-optimised page.

For example, for “emergency plumber London”, you might see suggestions like:

urgent plumbing repair
24 hour plumbing service
emergency boiler repair
leak detection
same-day plumber

You don’t need to force all of them in, but try to naturally include as many as make sense. Surfer will guide you with a target number (e.g. “use this word 3–5 times”).

4.6 Check the Competitor Analysis

You can also click the settings gear icon in the Surfer editor to view the pages currently ranking in the top 10 for your keyword.

It will show:

Each competitor’s word count
Their content score
How many times they’ve used important keywords
How many images they have on their page

This gives you a clear benchmark. You’ll know exactly what you need to do to compete — or outrank them.

4.7 Update Your Page Content

Once Surfer shows you what changes to make:

Update your content directly in your website backend
Match the word count and structure
Include the recommended keywords naturally
Format headings and paragraphs clearly
Add images if needed (e.g. of your team, vans, past jobs, etc.)

After making the changes, go back to Surfer SEO and re-check your content score. Ideally, aim to get a score equal to or higher than your top competitors.

4.8 Repeat This for Every Page

You’ll want to follow this same process for all of your pages — especially your:

Main service pages
Location pages
Local service pages (service + area)

It may seem like a lot of work, but once each page is properly optimised, you’ll start seeing results: higher rankings, more clicks, and more leads.

Step by Step Video Below

Effective keyword research is pivotal for local businesses aiming to enhance their online presence. By systematically identifying and targeting relevant keywords, utilising powerful tools like Keyword Surfer, SEMrush, and Surfer SEO, and organising your findings, you can significantly improve your website’s visibility in local search results. Implementing these strategies will position your business to attract more local customers and drive growth.

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Secondary Keywords for SEO Success: A Complete Guide

obm — Wed, 28 Aug 2024 08:52:23 +0000

If you aren’t new to search engine optimization, you must know that optimizing your content for the most searched queries is pivotal for your rankings. The primary keywords you target on your site are what help you get in front of your audience and rank high. But are you using secondary keywords as well?

Secondary keywords tend to be often overlooked. Many site owners and marketers don’t recognize their full potential. The result? You might be missing out on a wealth of ranking opportunities. Moreover, by neglecting secondary keywords, you might also be overcomplicating your strategy and increasing its cost.

If you want to minimize the missed opportunities and ensure scalable growth for your business instead, you have to start using secondary keywords to your benefit. In this article, we are going to tell you why they matter and how to find and integrate them effectively to attain your goals!

What Are Secondary Keywords?

A primary keyword is the central search query that you target for a particular page. In a nutshell, it’s a term that you know your prospects are searching for and that you want to rank for in order to drive target traffic.

A secondary keyword, on the other hand, is a synonym or variation (including long-tail variations) of your primary keyword or subtopic that is closely related to it.

Let’s take a look at some examples to see the difference:

Primary keyword
Online SEO courses

Secondary keywords
Digital SEO certification
Online SEO training for beginners

SEO Benefits of Using Secondary Keywords

Although they are often overlooked, secondary keywords are no less important than your main queries. They help you cover a broader range of topics in your content while also giving search engines a better understanding of your site and improving rankings across a myriad of queries.

Although we’ve already covered a few top perks of integrating these queries into your strategy, you must know that the real benefits of using them go far deeper than that.

Let’s explore the most significant advantages in detail:

Improved topical relevance—These days, the value, depth, and quality of your content matter more than ever. Neither search engines nor users appreciate superficial content that only discloses a tiny aspect of a topic. Secondary keywords enable you to add more layers to your topic, addressing popular user queries and, hence, better meeting their expectations.
Keyword diversification—No matter how popular and strong your primary keyword is, inserting it in the text too many times may seem quite intrusive or even annoying to users’ gaze. However, diversifying them with related terms can help improve the look of your content.
Natural guiding through the content—When creating in-depth content that covers many facets of the topic, using synonyms and variations of your central query can help you guide readers through the topic more naturally.
Making your content strategy more cost-efficient and straightforward—When you don’t use secondary keywords, you have to create standalone content and additional pages for every query you want to target. Needless to say, it’s not very efficient in terms of time and cost. With related queries, you can target multiple terms at once without creating too many pages.
An opportunity to tap into local queries—Local SEO is pivotal to driving offline traffic to your store or office. Yet, targeting local search terms often requires creating separate pages and content. Unless, of course, you integrate local queries more naturally in the form of secondary keywords.
More organic traffic and conversions—Last but not least, using related queries can help you multiply the amount of traffic you drive to your site. Secondary keywords might be both long-tail and short-tail. The latter tend to have large search volumes, which means that complimenting your main query with them can help you pop up in more searches and attract a great deal of traffic to your website. Respectively, it can let you boost conversions as well.

As you can see, secondary keywords are a pivotal part of your SEO. They help increase traffic and ranking, while also letting you cover a larger number of terms to rank for. Hence, it’s important that you don’t only integrate them into your strategy but also consistently track how you rank for them, similar to how you do with your primary keywords. So be sure to leverage a reliable website rank tracker, such as the one by SE Ranking, to see which positions your site holds for all types of queries and make better strategic decisions to achieve your goals.

How to Find Secondary Terms for Your Content?

Since secondary keywords might be any variations of your main query, the keyword research process for them is somewhat different. Still, it should be an integral element of your overall SEO strategy.

Here are the top four ways to conduct keyword research for this kind of query that you can use right now:

1. Check the Special SERP Sections

“People also ask” is one of Google’s rich snippet features in SERPs. It strives to guide people in the right direction in their research by suggesting to them what questions other users ask in relation to their initial request.

This feature can be of a lot of help in your keyword research. To use it, simply insert your main target term into the search bar and find out what related questions appear in the “People also ask” section.

Another feature that helps is called “People also search for.” While “People also ask” gives you a set of questions related to your request, “People also search for” gives you a set of related terms, which you can instantly include in your strategy.

Here’s what it looks like if you use the primary keyword “Online marketing courses”:

2. Leverage Google Autocomplete

Google Suggest is pretty much an autocomplete feature that analyzes your request and offers relevant query suggestions to complete it right while you’re typing it.

To use it for your SEO purposes, start inserting your main term into the bar and see what suggestions will be there.

Here’s what a list of suggestions might look like for the same request “Online SEO courses”:

3. Brainstorm Related Topics and Terms

Apart from using Google as an auxiliary tool, you can also assist your keyword research by brainstorming ideas yourself.

Basically, all you have to do is to think about different themes related to your main query. Consider your target audience and its needs to determine which questions it may come up with while engaging with your content. Additionally, think about other words that can diversify your term and different variations that you can also use and make a comprehensive keyword list for your strategy.

After brainstorming potential secondary keywords, leverage specialized SEO software to make the most out of your research process. For example, you can try Google Keyword Planner or other popular tools like SE Ranking. SEO tools will help you discover more query ideas in less time and also measure their potential by looking into their search volumes, competition, and other stats.

4. Conduct Competitor Analysis

Lastly, one more effective way to explore related terms for your primary keywords is to analyze your competitors.

To accomplish this, first, identify the key competitors in your niche and then analyze their content and website to detect what queries they use and which of them work well. You can simplify the analysis process by using specialized tools. Competitor analysis tools can give you insights into your competitors’ main stats. This information can help you learn from their experiences and refine your strategy for maximum success.

How to Integrate Your Findings?

When you identify the primary keyword to target for a particular page, you will want to integrate it into your content’s title, meta description, H1, and URL. But where do you have to integrate your secondary keywords after you find them?

Since they hold a slightly lower value than your primary keyword, secondary keywords should be allocated throughout the body of your content. Namely, you can integrate them into your subheadings (H2, H3, etc.), content paragraphs, image alt text, and FAQ sections.

If you want to make the most benefits out of every secondary keyword, here are a few core tips for integrating them right:

Identify the goal of your page and keep it in mind. Your primary keyword can have multiple goals behind it. To match the best secondary keywords to it, be sure to clarify the page’s goal and keep it in mind.
Understand user intent. Take time to analyze what your target audience will hope to find in a particular piece of content and carefully match your secondary keywords and content to this intent. For example, if your secondary keywords ask questions related to your topic, be sure to answer these questions explicitly in the text. This way, you will meet user needs better and, hence, earn higher rankings.
Strive for natural and organic integration. This recommendation should apply both to your primary keyword and secondary keywords – they all should fit into the content naturally without hindering the readability and quality.
Avoid integrating irrelevant terms. Sometimes, it can be tempting to target queries that you want to rank for, even if they don’t align with the primary keyword of your content. The tip is to avoid it at all costs. Only select related keywords that will contribute to the helpfulness of your article. This way, you can get the best outcomes.
Keep the number of secondary keywords controlled. As you should know, keyword stuffing is considered a poor-quality SEO practice that hinders user trust and can decrease your rankings. This rule applies to secondary keywords, too. Hence, it’s recommended to keep the number of such queries under 20 per page.
Optimise your internal links. Don’t hesitate to leverage your secondary keywords for link optimization. Using them as anchor text for internal linking can help you improve site navigation and, at the same time, help Google understand your site better and, respectively, index and rank it more accurately.

Boost Your SEO Traffic with Secondary Keywords

Secondary keywords play a significant role in SEO by helping you to accomplish multiple goals simultaneously. Namely, these queries enable you to deepen your content and better match user needs. Also, it can help search engines understand your pages better. Most importantly, secondary keywords can help you rank higher for more search terms and drive lots of traffic and conversions.

Since secondary keywords are quite different from the main ones, integrating them into your strategy for the first time can be quite challenging. But not anymore.

After reading this article, you have everything you need to take your SEO to the next level. Now you know how to conduct effective keyword research and find winning secondary keywords for your strategy. Also, you know how to integrate these queries into your content efficiently. Start using this knowledge now to achieve your goals faster!

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Mastering Local Keyword Research with Google’s Keyword Planner

obm — Wed, 06 Mar 2024 17:54:23 +0000

Are you investing in Google Ads but not seeing the results you expected? Chances are, your ads may be falling short because they’re not targeting the right keywords or filtering out the irrelevant ones.

In today’s guide, we’ll explore how you can leverage Google’s free Keyword Planner to uncover highly targeted local keywords and efficiently filter out negative keywords, setting the stage for successful ad campaigns.

Local keyword research holds immense significance, particularly for businesses offering services within specific geographic areas such as roofers, plumbers, landscapers, and more.

By focusing on local keywords, you can craft ads that resonate with your target audience, driving higher engagement and conversions. Check the video below –

How to do Local Keyword Research?

Let’s dive in and discover how you can become proficient in creating winning ads by targeting the right local keywords.

#Tip 1

Accessing Google's Keyword Planner

To begin local keyword research, log in to your Google Ads account and navigate to the “Tools & Settings” section.

Here, you’ll find the Keyword Planner tool, your gateway to uncovering valuable insights for crafting effective ad campaigns.

#Tip 2

Research on Local Keywords

There are two primary approaches to kickstarting your local keyword research journey.

The first method involves starting with a website, where you can input your competitor’s website URL to discover relevant keywords. Alternatively, you can start with keywords directly, which is the method we recommend for this guide.

Begin by entering your desired service, such as “roofing,” into the Keyword Planner. Google will generate a list of keywords related to your service, along withl metrics such as average monthly searches, competition level, and bid ranges.

#Tip 3

Fine-Tuning Your Keyword Selection

Now, it’s time to refine your keyword selection to focus exclusively on local terms. Switch the location setting to your specific town or county, ensuring that the data reflects the local search landscape accurately.

Additionally, consider adjusting the timeline to the “last six months” for more current insights.

#Tip 4

Building a High Buyer Intent Keyword List

As you peruse through the list of keywords, your objective is twofold: build a high buyer intent keyword list and compile a negative keyword list to filter out irrelevant searches.

Start by selecting keywords that align closely with your services, discarding those that aren’t relevant.

Then, proceed to create a negative keyword list by identifying terms you don’t want your ads to appear for.

For instance, if your roofing business doesn’t offer conservatory roof replacements, add “conservatory” to your negative keyword list.

#Tip 5

Creating Targeted Ad Groups

With your refined keyword lists in hand, it’s time to organise them into targeted ad groups, each centred around a specific service offering.

For instance, you might create separate ad groups for roof repairs, roof replacements, “near me” searches, and flat roofing.

#Tip 6

Crafting Dedicated Landing Pages

To maximise the effectiveness of your ads, ensure that each ad group directs users to a dedicated landing page tailored to their search intent.

For example, users searching for roof repairs should land on a page specifically addressing that service, while those looking for roof replacements should be directed to a corresponding landing page.

#Tip 7

Testing and Optimising Your Campaigns

Once your ads are up and running, closely monitor their performance and track conversions across different ad groups. Identify which ad groups are driving the most conversions and allocate your budget accordingly.

Continuously test and optimise your campaigns to refine targeting and maximise ROI.

Cornerstone of Successful Google Ads Campaigns

In conclusion, local keyword research is a cornerstone of successful Google Ads campaigns for businesses targeting local audiences. By leveraging Google’s Keyword Planner to uncover highly targeted keywords and filtering out irrelevant terms, you can create ads that resonate with your audience and drive meaningful engagement.

Mastering local keyword research empowers you to craft targeted ad campaigns that connect with your target audience, driving higher click-through rates, conversions, and ultimately, business growth. Start implementing these strategies today and watch your Google Ads campaigns soar to new heights of success.

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Keyword Research Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

How to Do Keyword Research for Local Businesses

Step 1

Identify Your Services and Corresponding Keywords

1.1 Start With Your Services

1.2 Understand What a Keyword Is

1.3 Find the Main Keyword for Each Service

1.4 Add Secondary Keywords

Step 2

Use Keyword Tools to Find Search Volume and Variations

2.1 Why Search Volume Matters

2.2 Install a Free Tool: Keyword Surfer

2.3 Check Google Results for Keyword Relevance

2.4 Repeat This Process for Location-Based Pages

2.5 Build a Complete List

Step 3

Group Keywords into Pages and Plan Your Website Structure

3.1 Why Grouping Keywords Matters

3.2 Start with Your Top-Level Pages (Service Pages)

3.3 Add Your Local Landing Pages (Location Pages)

3.4 Combine Services + Locations = Local Service Pages

Step 4

Optimise Content with Surfer SEO

4.1 What is Surfer SEO?

4.2 Getting Started with Surfer SEO

4.3 Copy-Paste Your Content into the Editor

4.4 Surfer SEO Will Show You:

4.5 Keyword Suggestions: Use Main + Secondary Keywords

4.6 Check the Competitor Analysis

4.7 Update Your Page Content

4.8 Repeat This for Every Page

Step by Step Video Below

Speak with our Local SEO Expert

Secondary Keywords for SEO Success: A Complete Guide

What Are Secondary Keywords?

SEO Benefits of Using Secondary Keywords

How to Find Secondary Terms for Your Content?

1. Check the Special SERP Sections

2. Leverage Google Autocomplete

3. Brainstorm Related Topics and Terms

4. Conduct Competitor Analysis

How to Integrate Your Findings?

Boost Your SEO Traffic with Secondary Keywords

Speak with our Keyword Research Expert

Mastering Local Keyword Research with Google’s Keyword Planner

How to do Local Keyword Research?

#Tip 1

Accessing Google's Keyword Planner

#Tip 2

Research on Local Keywords

#Tip 3

Fine-Tuning Your Keyword Selection

#Tip 4

Building a High Buyer Intent Keyword List

#Tip 5

Creating Targeted Ad Groups

#Tip 6

Crafting Dedicated Landing Pages

#Tip 7

Testing and Optimising Your Campaigns

Cornerstone of Successful Google Ads Campaigns

Speak with our Marketing Expert