web design Archives - Construction Marketing Agency | Digital Marketing For Construction Industry An award-winning digital marketing agency for tradespeople, contractors and home improvement experts. Grow your business with SEO & PPC. Wed, 02 Apr 2025 05:59:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://onebasemedia.co.uk/wp-content/uploads/2022/04/cropped-fav-32x32.png web design Archives - Construction Marketing Agency | Digital Marketing For Construction Industry 32 32 Website Design Tips That Attract More Visitors https://onebasemedia.co.uk/website-design-tips-that-attract-more-visitors/ https://onebasemedia.co.uk/website-design-tips-that-attract-more-visitors/#respond Sat, 21 Apr 2018 14:21:49 +0000 https://onebasemedia.co.uk/blog/?p=3508

In the past, it was your business suit and presentation that caught the eyes of prospects. Today, it’s all about your website design and functionality. If you don’t have an online presence, then you’re giving money away to your competition.

If you don’t already have a website, then it’s time to build one and fast (check MyBestWebsiteBuilder.com for detailed steps). And if you already have a site built, then it’s important to ensure the design is user-oriented.

With the right design tips, you can ensure your website will attract your audience and potentially convert them.

In the following guide, we’ll cover some of these tips so you can ensure your site performs well for your brand.

Let’s begin!

Give Your Pages a Visual Hierarchy

What is a visual hierarchy? In a nutshell, it’s the arrangement of colour, size, and contrast of all the visual elements on your website. The purpose is to identify their relative prominence, as well as the order they’re seen by your visitors.

Professional web designers use design tips like this to help guide the attention of visitors. The idea is to make visitors see the more important elements first. This consists of the layout – where everything is positioned on the page, the size, the type of visuals and the colour schemes.

Here’s a quick break down: The size of visuals has more prominence the larger it is. The position of the elements on your website are more prominent the higher they are on the page. Then, the format is more noticeable for video and moving images than it is for still images and text.

Last, the position of other elements should be surrounded by white space to capture attention versus being crowded on the page.

The idea is to go with high visual prominence elements to make your website design easier on the eye and more enjoyable for visitors.

Every Headline Should Be Descriptive and Optimized

There are two major functions of a headline when it comes to digital marketing and design tips. One, it helps tell the visitor what the page is about. And two, you can optimize it for search engines. Search engine bots crawl headings to see what a page is about so don’t overlook using keywords.

Make sure each page has a headline high on the page that’s keyword-focused and descriptive.

If this is the homepage, then information about your company and what it does should be high up on the page after the headline.

What About the Fold?

If you’ve been in web design for some time, you likely hear a lot of design tips about placing things above the fold. The fold is nothing more than the section of the page you can see before having to scroll down.

This is a crucial area for getting as much important information in, along with your call to action. Today, users are on mobile and desktop devices, which can alter where the fold begins.

Make sure to test on multiple devices to ensure the info you want to be displayed above the fold is showing.

Ensure the Design Supports Quick Loading Speed

Some businesses get carried away following all of the best design tips and end up adding tons of elements to their web design. You’ll learn quickly that adding one too many images, moving graphics and flash will slow download times significantly.

And in turn, slow load times will hurt your traffic numbers by increasing your bounce rates. When this goes on for too long, it will notify search engine bots and they will reduce your ranking in the search engine results pages (SERPs).

You can use free tools online that can measure your page load speeds. If it’s not under three seconds, then it’s time to lighten the load.

Have Intuitive Navigation

When visitors first come to your website, they shouldn’t have to search all around for the pages they want. It’s up to you to make a design that’s intuitive enough for newcomers to navigate through your site.

One of our design tips is that you should follow the standards of design based on your industry. For instance, if you have an e-commerce website, then you should have a shopping cart or bag at the top right corner.

It’s alright to be unique, but not in ways that will make it confusing for your visitors. Keep layouts similar, but the overall colours and elements different.

Also, minimize the number of links you have on your site. This way, visitors won’t have to scroll through long menus to find what they’re looking for. You can have subcategories if necessary.

Include Social Media Buttons

Not only will social media buttons help site visitors find and follow your pages, but it’ll help them share your content as well. You have to think that each visitor to your site is new and doesn’t know about your other platforms.

Another one of our design tips? Adding social buttons at the bottom of each page is an ideal way to direct traffic to brand profiles. Also, it’s a good idea to include social media share buttons at the bottom of each blog post so that readers can share your posts.

It’s very important that you include your web development in your social media marketing efforts.

Ensure You Have a Responsive Design

Now, here’s one of our design tips you don’t want to ignore. It’s important to have a site design that’s accessible to users no matter the device they’re on. In the past, the only way to pull this off was to create two separate sites – one for mobile and one for desktop users.

Thankfully, that migraine is long gone and all you have to do today is build your site with a responsive design. And just as it sounds, it will respond to the device accessing the site. The screen size and functions will shift based on whether it’s a smartphone or desktop.

This is cheaper on your part and less to manage since there’s only one website to take care of.

Keep Your Site Free of Errors

There’s nothing more annoying than clicking on a link to a page you really wanted to visit only to see an error message. No one wants to deal with a site with missing and malfunctioning pages.

Eliminating these issues is of critical importance in our list of design tips. Make sure to deal with them spot on so you don’t lose a ton of traffic. There are page checking tools you can use to go through all the pages on your site to find these error pages.

Once you find them, you’ll need to put the correct link or fix the error. And if you can’t do this, then pull down the page and hire an expert for help.

Include Calls to Action Throughout Your Site

So far in our design tips, we’ve already talked about placing important info and calls to action above the fold of your pages. However, this isn’t the only place you should put them. It’s essential to have calls to action strategically placed throughout each page.

Particularly, you want CTAs in the top, middle, and end of each page. This way, you’re drilling the visitors with what to do next without overwhelming them.

Placing a CTA at the top of the page will convert those who already know what they want and are ready to act now. And a CTA at the bottom will be for those who now have a better understanding of what you offer and need an action to perform next.

It’s a strategy you see used in landing pages all the time – and it really works. Now, it’s important to note that a lot of engagement happens below the fold so don’t put all your eggs above the fold. Spread it out.

Go with Tall Pages vs. Multiple Pages

Thanks to tablets and smartphones, we now expect each site to have endless scrolling capabilities. And because of this, next on our list of design tips is the notion that it’s better to design your pages tall instead of requiring users to click next over and over.

What’s also helpful about this is that it allows users to digest everything in one go. They can easily revert back to the info you mentioned earlier without having to look through each page to find it.

Plus, it’s better that you include all the answers to your visitors’ questions on one page. Then there’s a higher chance user will stick around to read through the page, since there’s no interruption in between pages.

Remember, the attention span of today’s consumers is much shorter than in the past. And with that, we move on to the next of our design tips.

Only Show One Thing at a Time

Since the attention span of consumers is diminishing, it’s ideal to only show one thing at a time on your pages. Now, this doesn’t mean you have to make a separate page for each service or product.

It just means you have to include lots of white space and separation from one thing to the next. Refrain from cluttering your pages so it doesn’t appear chaotic and disorganized.

This is also why you’ll see trending websites with single column layouts and long pages. Having multiple columns is complex and cluttered.

The idea behind this part of our design tips is to have no more than one or two elements for visitors to focus on per scroll depth.

Stick to Prototypical Web Designs

Now, we touched on this little earlier but let’s elaborate on it a little more. Again, you want a unique design, but not when it comes to the layout. Instead, focus on saying something different and using different content types to do it (video, images, infographics, etc.).

So what’s prototypical about website layouts? Ideally, you want the following layout on your site:

  • Logo on the top left
  • Contact info on the top right
  • Header main navigation
  • CTA up high and visible
  • Value proposition high on the page
  • Slideshow on the homepage
  • Email signup in the header
  • Social media buttons in the footer
  • Responsive design

Obviously, you don’t have to have all of these elements. But if you do have them, consider placing them in these areas of the layout.

Think Twice About Carousels and Rotating Sliders

For a while, carousels and sliders were quite popular on websites. However, chances are, visitors are only going to see the first slide.

Then calls to action will go ignored as well. One way around this is to stack the slides instead. This way, visitors are able to see them as they scroll down the page.

Another option is to use a featured image for your slider. This image should be the most impactful in case visitors don’t see past that one slider.

Include Images of People

Faces are very powerful imagery and can help to build trust with your brand. Adding this to your web design is a key way to grab attention and instil positive emotions.

For instance, showing a family enjoying a picnic or a mother and children with their pet dog. Cats and dogs are a close second when it comes to optimistic visuals for web design.

Having images of people is a great way to populate a page and make it feel more human at the same time.

On that note, it’s also important to remember that stock photos are a no-go. This is too plastic and unauthentic and will only rub visitors the wrong way. Most companies consider buying stock photos because they’re high-quality.

But in this case, it’s better to have authenticity than polish.

Packaging these Design Tips into a Strategy

Your next step is to begin implementing the design tips mentioned above. It’s a good idea to test out different ways to improve your design to see what works for you and your audience.

If you’re not already using it, integrate Google Analytics with your site so that you can track all traffic and engagement.

Then if you need expert assistance with your web development and digital marketing, you can enlist the services of One Base Media. We have a team of professionals that can help you with your web design, marketing, graphic design and even print marketing collateral.

Contact us now to see how we can help your website and brand succeed.

Grace

Speak to an expert

Got a quick question about your marketing? Or you want to run through the details of your next big project. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

send us a message
]]> https://onebasemedia.co.uk/website-design-tips-that-attract-more-visitors/feed/ 0 12 Tips for Redesigning Your Website https://onebasemedia.co.uk/12-tips-for-redesigning-your-website/ https://onebasemedia.co.uk/12-tips-for-redesigning-your-website/#respond Fri, 21 Jul 2017 09:18:44 +0000 https://onebasemedia.co.uk/?p=3202

When your website needs a redesign it can be difficult to remember and know what’s needed to create a great new website redesign for your business.

There are a lot of things to consider when redesigning, you should always hire a professional in the web and graphic design industry to help you along the way, it will help you gain the best redesign for your business.

However, there are some tips that will strongly help your redesigning as well, and here are all the main tips that you will need to keep in mind when redesigning your website.

Identify Why You Need a Redesign.

If you are considering redesigning your website then there must be a genuine reason for it, don’t just get a redesign because you want to.

By having web and graphic design experts at your side they can help guide you through the process in understanding what your businesses website needs in terms of the redesign and then the process can start.

The reasons for a redesign can vary with every business. If for example your website is dated and old then you would get a redesign to increase your brand awareness and create a way of generating more customers.

Convey Your Brand.

Your brand is key to as it builds a trust between users and the business, trust is what makes loyal customers.

So, when redesigning your website, you want your branding to shine through, so that users still know you’re the same business you’ve just re-vamped your website for their benefit.

Because branding is key you will need to consider a few things when redesigning;

  • Colour and contrast created – Does it make sense and refer to the brand and business.
  • The tone of the website content – This tells users a lot about your brand so will it be professional, conversational, funny, etc.
  • Consistent typography – You want a consistent typography throughout the whole website redesign as it helps make the branding stronger.

Find Simple, Elegant Ways of Presenting Information.

Redesigning a website isn’t always easy, you need to figure out what suits your business best, where things should go, how many pages you should have, etc.

But, it makes it worse if the presentation of your information is too complicated, finding a way that’s more simple and elegant will help with interaction.

Making information to complicated to understand or interact with puts user’s off and could even put your most loyal customers off.

Be Responsive.

Mobile devices are becoming increasingly popular among users today to find information online.

Businesses that don’t optimise their website for different screen sizes and resolutions will lose out, as users are deterred from using websites that are not responsive.

It’s not a surprise if users go to another site if the first one they didn’t get the information they wanted, you wouldn’t walk into a store that was mess and unorganised and use their services or products, it works the same for online websites.

So, when you redesign your website be sure to use responsive design to create a site that will adapt in a variety of screen sizes and resolutions because it will greatly improve your business reputation.

Keep Goals and Audience in Mind.

You have got to constantly consider what goals you have for the business and your business’s audience, especially when redesigning.

You must consider questions like;

  • What kind of audience do you cater for?
  • What individual personas more most important to your lead generation and business conversion?
  • What short and long-term goals you have for your website?

They are all very important questions and will most likely guide you through your redesign project for the most part. You can also address custom aspects in your redesign to gain an understanding of what your custom may want to see and appeal to everyone.

Don’t Overwhelm the Users.

Just because you are having a redesign doesn’t mean that everything else must change, sometimes businesses forget this and will overdo their information. It becomes overwhelming for the users and can put them off continuing to look at the website.

Each page of the new redesign should have a clear focus and it should stick to that, this way there is no confusion for users and they understand what the content is saying on that page.

Also convey the message in the least amount of words, and include a clear call to action, after all it is always about conversion.

Analyse Your Current Website.

Before you start the process of building your new redesign you should first look at your current site.

Decide on what you like and dislike, include other team members to get their opinions as outside opinions always help you get a balanced perspective on things. You could even ask current loyal customers their opinions.

Establishing KPI’s (Key Performance Indicators) and ensuring metrics align with your goals of redesign will be a successful method for you.

Some important metrics to consider are;

  • Traffic
  • Bounce Rate
  • Visitor Usage
  • SEO ranking
  • Conversion rate
  • Total amount of sales

After checking all these metrics, you must find where the faults are and try to fix them first in your redesign, as these will help increase the metrics that are falling behind and boost your business online.

Think SEO From the Beginning of the Redesign.

You want your new redesigned website to target your audience, that’s a crucial part of the redesign. Therefore, focus on SEO from day one is important for your redesign.

Involving an SEO team early in a redesign process is a must if you want to get the most out of SEO efforts. Having SEO in mind from the very beginning of the strategy will lead to faster results for your newly designed website.

Less is More.

You should embrace the white space and pick at most two fonts and stick to them throughout the redesign as well as reducing the clutter throughout the new website.

Having too much on a website makes it look too cluttered and unorganised which users won’t like, so when redesigning your website get rid of some of it, sometimes it’s not about what you keep but what you get rid of.

Don’t Get Too Attached.

Some people get a little too attached to their current website, which is understandable, especially if it was the first one for your business.

But things change and technology improves an old site wont impress user’s, so you need to take the steps forward to move with the times and improve the website.

It is hard to make changes sometimes but it is crucial to take your business to the next level.

Analyse Your Competition.

There is a reason your upgrading your website that’s because the old site isn’t producing enough business. Which unfortunately means your customers might be going elsewhere to get their products/services.

So, before deciding all the details on your redesign you should visit your competitor’s sites to see how and why they may draw in the clients. It will be will be helpful to act like a customer and see what the user experience is like of your competitor’s sites.

Once you have done so, you can then make changes and adjust your redesign in order to ensure your new website will gain custom and is as user friendly as possible.

Recognise Your Unique Selling Point.

You should think about what makes you diverse and unique to your industry, this is known as a Unique Selling Proposition.

It is essential to embed your USP throughout your site, so that new guests can rapidly get an understanding on your identity, what you do and why they must remain on your site.

Your USP will impact your content over your whole redesign going ahead, particularly on your landing page and other high activity pages.

It’s important to consider all these tips for your redesign to ensure you get the best out of it.

You want your business to continually grow and succeed and to do so you need to always be improving your online reputation and presence and what’s a better way to start than with a redesign for your business.

Here at One Base Media we can help you with the process of your redesign, so get in contact with us today on 01702 668 207.

Grace

Speak to an expert

Got a quick question about your marketing? Or you want to run through the details of your next big project. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

send us a message
]]> https://onebasemedia.co.uk/12-tips-for-redesigning-your-website/feed/ 0 12 Typography Tips You Need to Know https://onebasemedia.co.uk/typography-tips-you-need-to-know/ https://onebasemedia.co.uk/typography-tips-you-need-to-know/#respond Wed, 19 Jul 2017 09:07:03 +0000 https://onebasemedia.co.uk/?p=3199
Typography is a key feature of graphic and web design, so it’s important you know all the tips for typography to create great design. Typography also plays a role in communication for design, so it’s essential to have your typography in check to create effortless reading. Poor typography turns visitors off from looking at your website. So here are 12 typography tips you need to know.

Keep the Number of Font to a Minimum.

You don’t want to use more than 3 fonts on a website, the reason being it makes the site look unstructured and unprofessional. So, keep in mind too many type sizes and styles at once can also wreck any layout, so in general limit the number of font families to a minimum, two is plenty but ideally one is often sufficient, and stick to them throughout the entire website. If you do decide to use more than one font type then make sure the font families complement each other.

Logical Hierarchy.

It is one of the most important functions of type. Distinguishing font sizes and selections helps show a logical content order within the website design. It helps readers to identify the priority order to read the content and understand it, you can’t communicate effectively without a logical font hierarchy.

Adjust Line Spacing.

This is often neglected, not adjusting your line spacing correctly will not help your readers moving from one line to the next. These unpleasant gaps can be avoided, by either some clever maths to make sure your values are directly proportional to your font size, or you can simply do it by feel. You also need to consider different sized screens, for a desktop you may think you need to make the headings several times bigger for user clarity, but on a mobile, that will push text down, breaking the flow of body text leading to excessive scrolling.

Compare and Contrast.

Colour balance, black and white and shades of grey all affect how your fonts will read. You want your font to be readable but also you want the website to be visually pleasing. Laying type over photography, graphics, patterns or illustrations is an exercise that must be taken seriously to establish and maintain the text readability.

Limit Line Length.

The right amount of characters on each line is key to the readability of your text. It shouldn’t be your design that dictates the width of your text, it should be down to legibility. You should have around 60 characters per line if you want your users to have a good reader experience, for mobile devices around 30 – 40 characters per line. In web design, you can achieve an optimal number of characters per line by restricting the width of your text blocks.

Consider the Reader.

You need to think about how the user interacts with the display. Off the desktop there’s less space to play with, so your typography should scale with regard to reading. You should think about how people will consume the content and adjust the typography accordingly, because at the end of the day, your visitors are what matter the most. People tend to hold their mobile devices closer to their faces, so considering scaling down the typography from desktop to mobile may be a good idea. As a large font on a desktop mobile can be hard to read and annoying for visitors has they must scroll further to get all the information.

Choose a Typeface That Works Well in Various Sizes.

Users will access your website using different sized devices that have different screen sizes and resolutions. So, be sure to choose a typeface that works well in multiple sizes and weights to main the readability and usability across all the different devices. Most importantly, your typeface must be legible on the smaller screens, so avoid fonts that use cursive script, because although they are beautiful they are difficult to read when they are small.

Use Fonts with Distinguishable Letters.

To many typefaces make it too easy to confuse similar letter forms, specifically “I”’s and “L”’s and poor letter spacing like “r” and “n” can look like an “m”. So, when choosing your type, make sure you check the types out in different contexts beforehand to ensure it won’t cause an issue for your users.

Avoid Colouring Text in Just Red or Green.

Colour blindness is a common condition, so it is recommended you use other cues as well as colour to indicate important information. So, using an asterisk to mark important information in conjunction with colours will help to indicate to someone that may be colour blind where the important information required is. You should also consider avoiding the use of red and green colours on their own to point out important information because red and green colour blindness is the most common form of colour blindness.

Don’t Minimise Spacing Between Lines.

There is a special term for the spacing between two lines of text, which is leading or line height. By increasing the line height, you increase the vertical white space between the lines of text. This will generally improve the readability of the text, however there is a fine line between the text being too close together and too far apart, you want it to be just right to get the best readability experience for visitors. As a rule, line height should be about 30% more than the character height for good readability, so always keep this in mind.

Avoid Using Blinking Text.

Firstly, content that flashes or flickers can trigger seizures in susceptible people, so you want to avoid using blinking text at all times. But it also acts as a distraction and an annoyance to other users in general, their focus will go straight to the blinking text rather than the information they need, which will start to annoy them.

Avoid All Caps.

All caps text is okay when it doesn’t involve reading a lot such as; acronyms or logos. But when you use all caps throughout your message it makes the message and information harder to read for users. All caps text will put users off reading the information because they find it difficult to read, meaning they will take longer to the read the text and therefore you have a higher chance of users getting annoyed or bored and not wanting to read on.
Grace

Speak to an expert

Got a quick question about your marketing? Or you want to run through the details of your next big project. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

send us a message
]]> https://onebasemedia.co.uk/typography-tips-you-need-to-know/feed/ 0 9 Features of a Well-Built Web Design https://onebasemedia.co.uk/9-features-of-a-well-built-web-design/ https://onebasemedia.co.uk/9-features-of-a-well-built-web-design/#comments Thu, 08 Jun 2017 13:31:22 +0000 https://onebasemedia.co.uk/?p=3152

You’re probably wondering… How do I know if I have a well-built web design? Well it takes a combination of many factors to complete a website.

These factors will differ according to the specific needs of the business in question, so it can sometimes be hard to truly say whether one person has a better web design compared to the others.

Despite this though, there are features that will stick in each web design that will help create a well-built web design and these features are important for every business to know for their web design.

So, here are the features of a well-built web design;

Quality Web Content.

The primary reason users use search engines and browse websites and that is to search for information they need.

Users want information every day, and want it delivered in a fast and reliable way. That’s whether it’s for entertainment, to entice or educate.

Superior content is a must for every frequently visited website, especially if search engine optimisation is part of the websites marketing strategy.

Content should include important information, depending on what your business offers. And a best practice for most search engine optimisation is also ensuring that the most relevant content is the leading content on the webpages.

Clear, User Friendly Navigation.

A well-built web design must contain a user-friendly navigation, that allows visitors to quickly find what they need.

Important links should be easy to find and given logical, simple and easy to understand labels.
And if your website is going to have a lot of content, then be sure to have a search box, to make it easier for visitors to navigate what they want.

Search Engine Optimisation.

A well-designed website will usually receive many visitors. And one way to attract these visitors is through SEO.

Which means you need to include keywords in your content, social media and appropriate link profiles. These will better your SEO, making your website look better to search engines, which ultimately helps your rankings.

Social Media Integration.

There are different social media platforms that appeal to different types of people, so you want to link the social media platforms you must your website as it will help drive traffic.

So be sure to include social media in your web design at the start as it will help lead to potential future sales thanks to better visibility.

Good Use of Pictures, Colour and Text.

Make sure you make good use of high quality photography in your web design for your website. And when possible try to avoid stock images.

By not using stock images it will ensure that your website doesn’t end up looking generic and the same as competitors it will be more credible and unique.

When sorting your web design out be sure to use simple but meaningful graphics, colours that link to your business branding and text that is easy to read.

Always Include an About Us Page.

For web design this page is not optional! Before any user will browse through a website they want and need to know they have arrived at the right place.

Without an about us page, visitors will not be as enticed to have a look through your website as they don’t know exactly what you do.

Interactive Commenting System.

By having an interactive commenting system, it allows visitors to interact with you on a more personal level.

It draws visitors in if they can like and comment on things, as it shows that the business is interested in seeing other people’s views and opinions on things.

An example of where you could use an interactive commenting system is in your blog posts, at the bottom of every post you could have a commenting section. As this allows visitors to interact with you and what you write about daily.

Web Compatibility.

With a variety of browsers and platforms where visitors can view web designs can sometimes present a challenger for the web developers.

For most developers, they should be accustomed to these challenges and be sure that their web design is compatible with various resolutions, screen sizes and browsers.

Furthermore, with the popularity of mobile devices increasing, websites should function on a mobile as well, meaning the web design is mobile responsive.

Web Page Speed.

As we know, many people get impatient very quickly, and that’s true when it comes to visitors looking at a website.

So, they longer a website takes to load, the more likely a visitor will leave before it fully loads. And all that time and effort that was put into the graphics and content become useless.

Many factors can affect a website speed, one of those being the sever speed. So, web designers need to be sure they are controlling these factors by using reliable site hosting, proper website code and optimised graphics. Speed also directly depends on the hosting location, for instance if you’re located in UK you can use London vps to decrease the load time of your site.

Grace

Speak to an expert

Got a quick question about your marketing? Or you want to run through the details of your next big project. We can help.

Speak to one of our experts today on 01702 668207 or send us a message.

send us a message
]]> https://onebasemedia.co.uk/9-features-of-a-well-built-web-design/feed/ 1 UK’s 5 Most Popular eCommerce Platforms According to their Market Share https://onebasemedia.co.uk/uks-5-most-popular-ecommerce-platforms-according-to-their-market-share/ https://onebasemedia.co.uk/uks-5-most-popular-ecommerce-platforms-according-to-their-market-share/#respond Thu, 16 Mar 2017 14:27:07 +0000 https://onebasemedia.co.uk/?p=3061

There are many different eCommerce platforms that as a business you can use to create an online store. However in the UK there are five most popular platforms that are used, this is according to their market share. The top five are WooCommerce, Magento, Shopify, Virtuemart and OpenCart.

So do you need some help deciding on what eCommerce platform to use? Here are the five most popular platforms in the UK with their benefits and drawbacks to help you make your decision.

WooCommerce.

Firstly 27.1% of users use WooCommerce compared to other eCommerce platforms available to them, making it the most popular eCommerce platform used. There are some benefits and drawbacks of using WooCommerce. Its flexibility and ease of integration with WordPress make it a strong choice for businesses of all sizes, including B2B eCommerce. Key benefits include extensive plugin options and strong community support, which are essential for B2B operations that require customized solutions and advanced features like bulk ordering and complex pricing models. However, managing WooCommerce can become complex as your business grows, requiring regular maintenance and updates.

The benefits include;

  • Users can sells anything, anywhere both physical and digital goods in all shapes and sizes.
  • Provide extensive payment options and comes with the bundled with the ability to accept all major credit cards.
  • You control it all… forever, gives you complete control over your store.
    Able to ship wherever you like, it gives you the ability to decide where you want to ship to and can offer different shipping methods, etc.

The drawbacks include;

  • They update their software frequently: Updates to the website are required in order to keep the platform up to date, however sometimes the plugins aren’t as quick to adapt to the updates.
  • Customisation of a theme can be costly: If the website was built upon a theme and you decide that you want to make major changes, it may be time consuming for the programmer, making it costly for the user to do so.
  • Content doesn’t always look right: When you make updates to the site yourself through the visual tab it doesn’t always flow the way you expect it to when looking in the actual browser.

Magento.

Magento is the second most popular eCommerce platform in the UK with 13% of users choosing this platform to create their store. However this eCommerce platform comes with some benefits and drawbacks. For businesses seeking professional support, Magento development services can help streamline the setup and customization process, ensuring the platform is optimized for their specific needs.

The benefits are;

  • You are able to build stores quickly, easily and to your exact preferences.
    It is optimised for all devices and platforms, meaning no business will be lost due to compatibility issues. There are plenty of Magento 2 Extensions are available in the market you can try it.
  • Coupons and gift cards are also part of the Magento suite of products, another tool users can take advantage of to build sales and traffic.
  • Integrates into third-party applications like Magento 2 Image Optimizer, Social Login; this allows users to utilize as many options as possible to make their store a success..

The drawbacks are;

  • Hosting, Magento needs a dedicated server that is specialised in Magento; this is because normal hosting platforms are not able to handle it due to its bulkiness, results in a slow and irritating user experience.
  • Pricing: Enterprise version will cost you around $18,000 a year, and its more for customised premium enterprises.
  • Developers: Magento developers are very hard to find because of an extremely large database, and if you do find one, their prices are very high.
  • Time: Even on having a flexible architecture, customisation is hard to make because of its loading speed on different platforms.

Shopify.

5.6% of eCommerce users use Shopify as their chosen platform, but like all other platforms it will have some benefits and drawbacks.

The benefits consist of;

  • Helps users to build and run a successful online store, with pre-made templates ready to use.
  • Makes designing an online store fun and easy, allowing fir high levels of customisation and personalistion.
  • Easy for retailers to manage their inventory and market effectively to customers.
  • Users can track their sales performance, giving online sellers a bigger picture of their stores performance.
  • The high level of customisation allows users to make the necessary changes to build the business.

The drawbacks consist of;

  • Reliance on third party apps: In order to add functionality to Shopify you often need to use apps, these are built and supported by third party apps, so will have various levels of quality and costs.
  • Choose your template carefully: Some functionality is included in the template so be sure to consider all options before making a decision. Shopify experts should be able to write code to add functionality to a template but it’s more expensive than choosing a theme.
  • Two sets of transaction costs: You will have to pay 0.5-2% transaction fee in addition to your normal gateway fee unless you are on Shopify plus.
  • Content limitations: Having lots of different types of content isn’t something that Shopify supports very well.
  • Limited shipping options: You are only able to have shipping price rules based on the orders total price and/or total weight (and country).

Virtuemart.

4.5% of eCommerce users in the UK chose Virtuemart as the eCommerce platform for their online store. There are a few benefits and drawbacks of using Virtuemart like any other eCommerce platform.

The benefits embody;

  • Flexibility is represented by adaptable features, which will make users store management processes easier and provide customers with extra opportunities.
  • Multiple languages and currencies allowing users to sell to customers all over the world.
  • Shop statistics options mean you can easily analyse sales information by products, months, days, etc.
  • Flexible payment modules make the purchasing process more convenient for user’s customers.
  • Improve the experience for their users with the help of numerous add-ons and can extend the functionality of the store with the help of numerous templates.

The drawbacks embody;

  • If you are looking for a more ‘out of the box’ functionality within Virtuemart it has to be custom developed by you or a third party.
  • Virtuemart have a very average invoicing and inventory systems.
  • A smaller community with fewer programmers leads to less support on the forum.
  • With a smaller team of programmers the development of new functionalities is slow.

OpenCart.

With 3% OpenCart is the 5th more popular eCommerce platform among users within the UK. Like many other platforms it comes with some benefits and drawbacks.

The benefits;

  • Suite of tools designed to make eCommerce easy and effective: Offering the best solution available to users in order for them to grow their online business.
  • For a small cost users have the freedom to create the store they want by using pre-made templates.
  • Multiple payment options that are safe and verified: Allowing users the ability to accept different currencies meaning selling internationally is made easier.
  • Search Engine Optimisation is also included in the OpenCart toolbox meaning that online presence is maximised.

The drawbacks;

  • Basic features available for free are limited: You might have to install third party plugins to get a particular feature.
  • The forum is active however your query might take some time to be answered.
  • Not suitable for large scale businesses: It may be difficult for OpenCart to work smoothly with the system at later stages.
  • Loading time of the site may be a little slow it can be tweaked if you are happy to get extensions and plugins.

Overall there are five main eCommerce platforms used by users that are most popular, and they all come with benefits and drawbacks, however you can see that there is a big difference in percentage of users within the UK for WooCommerce compared to the other four platforms, making it not only the most popular but probably the best platform to use when creating your online business, it provides users with a lot more features that other eCommerce platforms do not provide you with.

]]> https://onebasemedia.co.uk/uks-5-most-popular-ecommerce-platforms-according-to-their-market-share/feed/ 0 10 Reasons Your Business Needs A Responsive Website Design https://onebasemedia.co.uk/10-reasons-your-business-needs-a-responsive-website-design/ https://onebasemedia.co.uk/10-reasons-your-business-needs-a-responsive-website-design/#respond Tue, 14 Mar 2017 15:30:40 +0000 https://onebasemedia.co.uk/?p=3056 So you are probably asking yourself what is Responsive Web Design? Well, it’s a method of designing and coding a website that provides a prime viewing experience across a wide range of devices, from mobile phones to desktop computers.

They are designed to increase the ease of reading and navigating without having to scroll, resize or pan as often. It allows the website to offer the same user experience no matter what device a user may be using.

Now you may be thinking so why do I need Responsive Web Design? So, here are 10 very important reasons why you should ensure your web design is responsive.

Recommended by Google.

Not very long ago now Google announced that having a responsive web design will improve your SEO.

The main reason Google favours this is because they use a single URL, making it easier for them to crawl and index the content in your domain.

It also offers better user experiences and by now you should know user experience is high on Google’s list of SEO criteria.

Mobile/Tablet Usage will Continue to Rise.

The use of mobile and tablet devices will continue to increase, most people now have a mobile device on them at all times.

However many businesses have not yet picked up on this trend of increasing percentages of mobile and tablet internet users.

And the increasing use of the internet on mobile and tablet devices being the main force behind the creation of responsive design.

Over 195 million tablet devices were sold in 2013, meaning that responsive design has never been so important for those looking to optimise their online content.

Improved Local Search Rankings.

Google has already stated that responsive web design will improve your SEO, however Google has suggested that mobile optimised, responsive sites are certainly featuring in localised search results.

This is of a huge significance to high street retailers and local businesses, as it means with a responsive design website, rankings would increase.

Increased Mobile SEO Performance.

In terms of SEO, one of the main challenges posed by having a separate mobile site is you need to build the authority of this site from scratch.

And unfortunately most separate mobile sites do not rank very well in search engines, like Google.

So, getting your website redesigned as responsive will allow you to focus on SEO for one single site, meaning any links will be redirected to one domain.

Saves Time and Money.

A huge benefit is that adopting a responsive design will save you time and money.

It saves time because you are not deciding to get a designer to create an additional stand-alone mobile site, it also saves time when it comes to managing and maintaining the site.

And it saves you money because the cost to pay for developing and maintaining one website is less than having two, meaning it will result in a considerable saving of money, which could potentially be spent elsewhere on something like SEO.

Improved Local Speed on Mobile.

According to Google Page Speed Developers Standards recommend that the content above the fold on a mobile device should load in under 1 second, while the whole page loading in under 2 seconds.

When users have to wait longer for a page to load,m they will most likely leave your site and choose to go elsewhere, which is why having a responsive design is important.

Easier to Manage.

A problem with having separate desktop and mobile sites is that you are creating twice the amount of work for yourself.

Maintenance of the site will take longer and you will have to create two separate strategies for things like marketing and SEO, which means having double the amount of costs.

It makes more sense to invest in a responsive website design that will be quick to update and easier to manage.

Social Shares with More Impact.

If your site is responsive you can build social shares from just one URL and when the sites does get shared or wherever the links are viewed (on mobile, tablet or desktop) all of the content will be clear and easy to navigate.

Social shares impact SEO, having multiple versions of the same page will weaken the impact of any shares.

Better Online User Experience.

Responsive design just gives an overall better user experience for all users.

The reason for this is because it means users don’t have to fool around with zooming, shrinking and panning text and images on the screen, instead all of the content automatically adjusts to the screen size of the device.

This makes it easier and more convenient for users to read and navigate on your site, here are some statistics to back up why this is so important;

  • According to Google’s Think Insights on Mobile if a user arrives at your site and is disappointing or doesn’t see the content they want, then there’s a 61% chance they will leave and head to a different site.
  • When a user has had a positive experience with your mobile website, that individual will be 67% more likely to buy a product or use a service.
  • 48% of users stated to Google that when a site doesn’t function on their mobile device it makes them feel that the company doesn’t care for the business.

Consolidate Analytics.

With a single responsive site it means that there’s no longer a need to track user journeys, conversion paths, funnels and re-directions between multiple versions of your site.

Analytics tools like Google Analytics are now optimised to handle multiple devices and responsive reporting.

Have you got a responsive design website? Well if not I would start considering it, as it will make a big difference in all of the above.

Responsive design is only going to grow and get bigger as the amount of mobile and tablet devices increases, so be sure to discuss responsive design when designing your website.

]]> https://onebasemedia.co.uk/10-reasons-your-business-needs-a-responsive-website-design/feed/ 0 10 Web Design Trends for 2019 https://onebasemedia.co.uk/10-web-design-trends-for-2017/ https://onebasemedia.co.uk/10-web-design-trends-for-2017/#respond Mon, 13 Mar 2017 12:51:09 +0000 https://onebasemedia.co.uk/?p=3044 Web Design will always be changing and evolving, this is due to trends changing. As the trends of web design change the overall look of a web design for a website will change too.

Why? Because as a business you want to look professional, sleek and modern, keeping up with the trends as they grow will help your businesses website do exactly that.

Here are 10 trends for web design that are said to completely evolve in 2019, therefore you need to know what they are and how they work in order to keep your site relevant.

The End of Traditional Web Design.

The concept of traditional web design is fading away in today’s generation! Traditional web design was more to make the tech look good for it’s audience.

Well in 2019 web designers can longer just make websites “look beautiful”, they need to look into and think about the users experience and they expect from a website.

In 2017, your users will be the key to building a web design for your website and not listening to them will not look good for your website.

Next Generation of Responsive Design.

Responsive design will continue to dominate in 2019, the reason being over the last couple of years it has become one of the most effective ways of achieving a good user experience (UX).

In April 2016 Google changed its algorithms to prioritise responsive design websites over other websites, therefore in 2017 rankings will continue to change if your sites is not responsive.

Therefore 2017 will see a change in the number of responsive design websites, meaning businesses have opted for the responsive design option in order to get the best out of their website rankings.

Minimalistic Web Design.

Minimalism is going to become a big thing in 2017! Instead of being hit with a homepage users will be presented with a ‘card’/’cards’, which are entry points which act as doorways to further information.

A website may choose to have multiple cards, which visually suggest a topic and entice users to click.

An example is Netflix, they use cards as images to present the different movies, that you can click on to get more information. They decided to use this design over a standard design as it de-clutters the page and makes the site look visually pleasing.

So basically people want a de-cluttered, simplistic and visually explanatory web design, so keep this in mind when designing your website in 2017 as minimalism is rising for 2017 web design.

Fewer Stock Photos, More Authenticity.

There has been a decrease in the amount of stock photos used on websites!
The reason for this is because people prefer to see bespoke pictures which really relate to the business, rather than just a generic picture that anyone could use.

Photography is an art form, in 2017 its become more powerful than in previous years, which makes the rise for more authenticity something all businesses should consider in 2017.

However, the important thing to remember is your website serves a purpose to users, along with everything on it, meaning the images must serve a purpose too.

Typography Goes Big.

While 2016 saw a rise in size and ‘out-there’ designs, we have discovered that in 2017 typography is just going to get bigger and bolder.

In fact brands are opting to go big, more eye-catching and even full screen with their typography.

Dynamic colours and textures will be added to the interesting a vibrant fonts to create an overall ‘wow’ effect in 2017.

It seems that typography works well for both drawing and keeping user’s attention, it can be used effectively to break up the grids, especially if the site has a long scrolling page.

typography-goes-big

More Brands Adopt a Mobile-First Approach.

This isn’t new to 2017, it has been a round for a couple of years now, but with mobile devices officially named as the primary device used for browsing the web, especially in the UK, more companies are realising the importance of having a mobile friendly site.

The restrictions a smartphone brings in terms of how much content a user can see, allows brands to consider what their core content and message is that they want to communicate, to ensure that on a mobile device that’s what users see first.

However when users switch to a bigger device such as; a tablet or desktop, they will be able to see more information on the site, eventually being able to see all the content on screens like a desktop computer.

So, in 2017 we will see a rise in businesses changing their sites to Mobile-First, as sites are now being ranked better by search engines if they are mobile friendly.

Video Becomes King.

Video instantly grabs a user’s attention, which is why it has become very popular in terms of a 2017 trend for web design. Drawing them in with a video allows brands to carefully get across their message.

It is by no means new, however it has become a very useful tool for businesses for story-telling, marketing , etc.

It has several advantages over traditional photography, because photography is static and motionless, whereas video is more dynamic, using sound and movement to appeal to users.

Which is why video is on the rise for 2017, businesses are realising it’s a popular tool to hold user attention.

Courageous Colour.

2017 is seeing a rise in bold colours, whereas in the past businesses have gone for the web safe colours.

More brands today are being braver with their approach to colour for their web design, as we are seeing with over-saturation, vibrant hues and a resurgence in the use of gradients.

The use of bold colours is a help to web design because it grabs user’s attention more, it also helps with brand definition, which will help you stand out above competitors.

An example would be Spotify, they decided to change their colours, updating their branding, moving away from their well established and safer ‘green’, they decided to move to a more noticeable vivid hue.

In 2017 we will see brands following Spotify in their approach and get a little braver with their choice of colours.

be-bold-with-colour

Innovation Scrolling and Parallex.

Scrolling once reserved for getting from the top and bottom of a website is now in 2017 taking a more creative approach in delivering content online.

Before designers where concerned about keeping important content above the fold, it’s coming harder to define that fold because users are viewing content on different sized screens and resolutions.

Scrolling is becoming a versatile mechanic which (if executed well) can work great with a variety of content delivery, such as; videos and animations.

With many high profile businesses implementing scrolling and parallex, we expect in 2017 the clever use of this will rise more and more.

Gradients.

They are making a major comeback, especially for 2019!
Gradients now use big, bold and plenty of colour, currently the most popular gradient is the two colour gradient over a picture and we expect that to grow in 2019.

Its a great opportunity for you to switch up the look of your website and be a little more eye-catching to users.

Also it helps you to grab users attention to your site if you do not have any imagery to work with.

]]> https://onebasemedia.co.uk/10-web-design-trends-for-2017/feed/ 0 5 Things We Need To Know Before Designing Your Website https://onebasemedia.co.uk/5-things-we-need-to-know-before-designing-your-website/ https://onebasemedia.co.uk/5-things-we-need-to-know-before-designing-your-website/#respond Fri, 10 Mar 2017 14:42:47 +0000 https://onebasemedia.co.uk/?p=3035

Your website is an important part of your business, so we want to get it right first time for you, so its essential for us to know exactly what you want.

It’s important for us to know what you see the website being, from the look to the content, that way we can make a tailor-made websites to your preferences and requirements.

But we do understand that it is hard sometimes to explain exactly what you want.

So here are some tips to take into consideration before approaching us with all those ideas that are stored in your head.

What is your website for?

This is by far the most important thing to consider, if you don’t know the purpose of your website then how are we suppose to know? And we can not build you a website if the purpose of the site is unclear, as it will not be an effective site.

So, you need to take some time beforehand and figure out what exactly your business provides and what the core values your business offers are.

That way when we sit down and speak about the purpose of our site you have a clear idea to tell us, which allows us to then build a bespoke site based around the purpose and core values of your business.

Who is it for?

As well as your business goals, you need to know who your target audience is! Who will be visiting your site? And what do they want to get out of your site?

These are questions you need to ask yourself before speaking to us about a website and getting that ball rolling, because if you don’t know your target audience, again we can not make you a website tailored to your business, as you want your site to appeal to your current customers as well as potential customers in your target audience.

Do you know about SEO?

If you don’t then it’s nothing to worry about because it can all be explained to you when going through the process.

But sometimes people think that once the website is built and online, that users will automatically find and interact with your site, and traffic will increase quickly.

However that isn’t exactly how it works, therefore its important for your website to be SEO optimised.

Search engines are a little like phone books, people would have used the phone book to find out who you are and then contact you, well this is now what search engines do for users, therefore optimising your website for search engines is key to driving traffic.

We offer a range of SEO packages you can choose from that will help with your rankings on search engines.

What kind of content will you need?

There’s the saying ‘content is king’ well that is very true! What you include on your website is just as important as knowing what your website is for.
Content helps you define your brand personality and is what feeds your audience their information, it includes your text, photos, logo and taglines.
You need to take time to clearly decide what your content is, before coming in and discussing the website.

Once you have done this then you can let your designer know your ideas and what you want regarding content, which then enables the designer is to make your website and the content relevancy match perfectly.

What is your budget?

The first question that business owners ask us is “and how much is my website going to cost me?”.

Well, honestly it depends on what you want out of the website, as to how much it will cost you. You could choose to use a template that will be cheaper, but you won’t have a bespoke website for your business and will end up looking like other sites.

A website is a long term investment for your business, so spending that little extra is worth it! Especially when your site will most likely be the first impression a user gets from your business and when it starts to bring traffic to your business.

We offer a range of website packages that you are able to choose from, that accommodate everyone and their budget.

So, in a nut-shell, it takes careful planning and consideration of a few things in order for your designer to create a bespoke website suited to your business.

And you need to have these things well thought out and planned before coming to us for a website, as in the long run, it will pay off.

]]> https://onebasemedia.co.uk/5-things-we-need-to-know-before-designing-your-website/feed/ 0 What Does My Website Look Like On A Mobile? https://onebasemedia.co.uk/what-does-my-website-look-like-on-a-mobile/ https://onebasemedia.co.uk/what-does-my-website-look-like-on-a-mobile/#respond Tue, 20 Sep 2016 15:28:59 +0000 https://onebasemedia.co.uk/?p=2749

When building a website for your business, it can be easy to only focus on what your website looks like on a computer screen and forget that people will be using other devices such as tablets and mobiles.

If your website does not work well on other devices then this is not going to give customers a good impression of your company.

Here are a few rules to follow when you are first designing your website:

User Friendly

Above all else, the most important thing for a website is to ensure that it is user-friendly. If your website is difficult for your customers to use especially on other devices such as mobiles, then what is the point in even having it? You need to be honest with yourself and decide whether you would waste your time on a website which you struggle to use.

Easy to Navigate

Don’t take your customers on the long, boring and seemingly endless journey of having to constantly search through many, many pages to get the information that they are after – despite what you might think, no, this is not a way to keep them on your website for longer. No, this is a way to frustrate your (what was) potential customer and get them to leave your website, where they will then head over to an easier, customer orientated and mobile friendly website.

Website navigation is highly important, which is why it is always important to take your website for a test run and see how easy it is to use.

Professional Design

When having a website which is selling products or services to customers, it is important to have a professional web design to show that you take your job seriously and that you are a trustworthy company.

Make sure that the theme of your company is spread throughout all of the pages, while spreading the information evenly throughout the website, rather than bombarding the customer with information all at once on the first page.

Colours and content are also important factors to consider: If you had a funeral company you wouldn’t have bright lively colours on your web pages with clip art pictures, you would need to create a professional atmosphere by using neutral plain colours and photos of your employees and past services you have helped at.

Now let’s focus on viewing and improving your website on mobiles:

How Does It Work?

When you have viewed websites on your mobile in the past, have you ever been shocked at how terrible a website looks and wonder how the owner could just leave their website so terribly unusable for any of their users?

That is what you need to consider when you are converting your website to mobile and taking the time to look through it all.

A good way to improve your website if you are not happy with the way it is looking on your phone, is to make a list of changes that could be made. No matter how small or silly they might sound, all improvements will contribute to make your website easier for everyone to use. Be harsh and honest with yourself as you need your website to be the best it can possibly be especially with many other companies out there competing against you.

Navigation Buttons

Having long navigation panels for your website on a mobile can take up a lot of space, which is why I would suggest for you to change the way clients navigate their way around your website.

Drop down navigation can work extremely well since it is tucked out of the way and it is simple to use.

While you are at it, make sure that all of your navigation buttons are clearly labelled and that all of the information on the pages is clearly organised, so there are no problems of constantly going in and out of pages to find what you are looking for.

Make It Fun

Take advantage of the benefits of having mobile visitors and of the different apps on their phone.

Snapchat

If your company has a Snapchat account, then post your code online for them to follow.

QR Codes

This is an amazing piece of technology which makes accessing information and social media pages even more fun for mobile phone users. And it’s not just for fun! Whether you’re launching a new app or want to send customers straight to your website, easily generate your own QR codes with user-friendly online QR code generator tools. No coding required! Share them on packaging, posters, or even your social media bio, and watch customers engage instantly. 

By incorporating advanced QR code solutions, you can effortlessly guide users to key web pages, promotional material, or enticing content—all with a simple scan. These tools empower you to build stronger connections with your audience, enhancing engagement and making interactions seamless.

Easy Contact

The main purpose of people having a mobile is so they can call people, so take advantage of this and put your contact number and email address on your website so that with a simple click, people can call you with their questions or quickly send you an email.

Website Content

Although online, the more content you have the better it is, when you are on a mobile, it can be hard reading through endless amounts of content, which is why sometimes it can be useful to cut it down and change the content layout.

When I say content, this could be taking out a few photos or videos, minimising the amount of stuff on your website page, for instance customer ratings and comments, or random bits of extra text that doesn’t necessarily need to be there.

People on their phones just want to get straight to the point when trying to find information, so don’t make them spend longer than necessary trying to find it. Your content layout should be neat and easy to go through. If not, your customers could potentially move on to another website.

Text Layout

While on a website, multiple columns can work, but when it comes to the mobile layout of websites, single columns always work best. Don’t make the poor customer constantly have to adjust their screen to read across sentences, they shouldn’t have to put in any effort to view your website, so don’t make them.

The Simpler The Better

Don’t worry about making your mobile’s website too extravagant, follow the rule that the simpler your website is, the better.

While it is still important to have your website looking smart and interesting, don’t over do it with the pictures and the endless amounts of text, your customers won’t appreciate having to scroll past endless amounts of stuff that is not relevant to your website, or that they simply do not care about.

Provide For The User

When you are designing your website, you need to bear in mind the reasons why people are accessing your website on their phone:

  • Speed: To quickly access the information they need.
  • Ease: Maybe they don’t have any other devices, or at the time it was the easiest option.
  • Boredom: We have all gone internet surfing when we are bored, so this may be what the customer is doing. This is why it is important for you to keep your website interesting.

Chuck a few pictures and videos – maybe even a photo gallery and video gallery page – on your website to keep the users entertained and provide them with interesting pieces of content for them to read.

Work out what you would want to see on your website if you came across it when internet browsing.

]]> https://onebasemedia.co.uk/what-does-my-website-look-like-on-a-mobile/feed/ 0 Why You Should Never Stop Improving Your Website https://onebasemedia.co.uk/why-you-should-never-forget-about-improving-your-website/ https://onebasemedia.co.uk/why-you-should-never-forget-about-improving-your-website/#respond Mon, 04 Jul 2016 15:05:38 +0000 https://onebasemedia.co.uk/?p=2376 In 2016, it’s virtually impossible to find a business that wouldn’t benefit from having a great website. The growth of online activities, particularly over the last decade, has changed the world of commerce forever. Subsequently, you probably boast a website already.

But this isn’t the real issue. The main question you need to ask is whether the website is having the desired influence on potential customers. After all, if your site elicits negative reactions, it’s actively causing more damage than good.

Quite frankly, you need to be sure that your website is of the highest standard. Here’s why:

First Impressions

For the client, gut feelings count for everything. In today’s climate, those first interactions will surface through access to your website. Therefore, it’s imperative that your domain generates a positive reaction.

Appearances are everything. And boasting a great web design will ensure that visitors start painting a positive picture of your brand immediately. As with any other marketing tool, grabbing the user’s attention is the first breakthrough. Once you’ve achieved this, the content on your site can help solidify those positive relationships.

Moreover, your website can establish the professional vibes needed to gain a customer’s trust.

Build Familiarity

A great website doesn’t only set a positive foundation. It can actually be used to plant a seed of familiarity and grow it until it’s ready to bring huge results for your company.

Familiarity will naturally increase your hopes of a sale or completed transaction. The key is to get customers interacting with your brand. Embracing new media is a fantastic way to keep them excited while blogging is an equally effective way to inform and entertain your audience.

As well as enhancing existing relationships, this can become a tool to build your reputation with new demographics.

Show Progressive Nature

Your business doesn’t simply need to be ready for success throughout the rest of 2016. There needs to be a focus on long-term plans too, and clients need to see that your company is ready to keep moving with the times.

Without a brilliant website, it’s very difficult to gain those positive reactions. In turn, this could be very damaging to the future of your business, even if it’s current products and services are fine. It’s all about perceptions, especially when aiming for loyal customers. Do not forget it.

Besides, most modern businesses embrace social media platforms as part of their marketing strategies. Those efforts will be rendered futile if they aren’t supported by a winning website.

Increase Profits

Ultimately, your only real incentive for making any upgrade is the prospect of increased profits. A great website will do that like no other, and is the chief reason it should be top of your agenda.

The influence of successful website can be huge for offline customers. However, you can also use the platform to accept online purchases. This essentially launches a new stream of revenue while opening your doors to a larger audience on a 24/7 basis.

If that doesn’t motivate you to start making positive changes, nothing will.

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