Garden Room Marketing Lead Gen Case Study

One Base Media helped Garden Rooms 365 turn a struggling website into a lead generating machine.

About the project

Garden Rooms 365, located in Essex, a company specialising in bespoke garden offices and outdoor living spaces, had a pretty clear goal – to get at least 20+ good leads per month consistently.

The problem was, their old website was a dud – outdated, lacking any reviews or social proof, and just not converting visitors into actual enquiries like it should be.

The task we faced was to totally revamp their online presence through a combination of new website design, Google Ads, and local SEO – creating a clear and simple pathway for potential customers to find them, trust them, and get in touch.

The trouble they were having

When Garden Rooms 365 came to us they were pretty frustrated. They had a great product and local reputation but their online enquiries were practically zero.

garden rooms website

Their old website was a nightmare – it was slow, poorly laid out, and not mobile-friendly at all.

There was barely any social proof to speak of and they didn't have any dedicated pages for all the different types of garden rooms they offer – which meant they were basically throwing money at marketing with no real results to show for it.

The solution

We started by completely rebuilding their digital foundation from scratch.

Our team, with the help of GoHighLevel and WordPress, we designed a website and landing pages that really converts which includes:

• A dedicated page for each type of garden room they offer (offices, gyms, studios, annexes etc)
• A built-in lead generator that lets users design and price their garden room in a few clicks
• Clear calls to action and trust signals such as Google reviews and plenty of portfolio imagery

Next up, we created a high-intent Google Ads campaign targeting people actively looking for garden rooms in the Essex area. We made sure that every single ad and landing page was super effective at getting conversions while keeping the cost per lead down to a minimum.

Grace

Finally, we rolled out a strong local SEO strategy which helped them build relevance across Essex towns, got their Google Business Profile content in order, and boosted their rankings for competitive keywords like “garden rooms Essex” and “garden office installers near me”. We kept the client in the loop the whole time by sharing live lead data, traffic reports, and even call tracking insights so they could see exactly where all their enquiries were coming from.

The outcome

Within two months, Garden Rooms 365 pretty much turned things around. Their new site started ranking on page one for the key local search terms they were after, and the Google Ads campaign was churning out 50-60 decent leads per month – which was actually more than triple their original target.

The client was over the moon with the change and actually told us that the project had allowed them to “stop worrying about finding new customers and focus on building the business and developing the product itself”

Today Garden Rooms 365 is one of the leading garden room specialists in Essex – and it's not just because of their great craftsmanship, but also because of their strong online presence.

Highlights

• Done in just 2 months
• Stuck to budget like it was a science
• 50-60 high quality leads per month
• Big boost in website traffic and conversions
• 5 star review from the client

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