If your website isn’t helping you win work, it’s costing you opportunities. Most plumbing companies don’t need anything overcomplicated. They need a website that looks professional, loads properly, builds trust fast, and makes it easy for customers to get in touch. That’s exactly what we build at One Base Media.
A lot of trades businesses miss enquiries because the phone goes off, they’re on a job, or someone gets distracted and forgets to call back. That’s where AI chatbots come in. We install AI chatbots on your website so your business can still respond when you’re not available.
They work 24/7, answer common questions, capture lead details, and help move visitors towards making contact. That means even when your phone is off in the evening, over the weekend, or while you’re working, your website is still doing its job and bringing in opportunities that might otherwise be lost.
Most trades know reviews matter, but getting customers to actually leave them is another story. People say they will, then forget. We’ve built a system to make that much easier. We create a review page on your website where you can fill in your customer’s details or upload a spreadsheet of jobs.
From there, an automation runs over four weeks by email and text to follow up and ask for a review. It takes the pressure off your team and gives you a more consistent way to collect feedback. More Google reviews usually mean more trust, better local visibility, and a stronger Google Business Profile overall.
Your Google Business Profile is one of the biggest lead sources for most local trades, but a lot of businesses leave it half-done. We optimise your profile so it gives you the best chance of performing well in local search.
That includes tightening up the structure, improving relevance, helping with service alignment, and making sure your website and profile support each other properly. When done well, this can improve visibility, trust, and the number of calls and enquiries coming through your listing. It’s one of the most important parts of local marketing for trades, and it’s often where easy wins are being missed.
A lot of trades businesses are missing from important online directories and local citations, or they’ve got inconsistent business details across different platforms. That can weaken your local SEO and make your business look less established online. We build and clean up citations so your business appears in the right places with the right information.
This helps strengthen your local footprint and supports better rankings over time. It’s not the most glamorous part of the process, but it matters. When your business information is consistent and widely supported online, Google has more confidence in where you are, what you do, and who you serve.
Local SEO is what helps your website appear when somebody searches for your service in your area. It’s not just about dropping keywords onto a page and hoping for the best.
We optimise the website structure, service pages, local relevance, content, and technical foundations so your site has a far better chance of ranking well. We build the site around how real customers actually search, whether that’s emergency work, installation, repairs, replacements, or full project-based services. The goal is simple: help more local people find your business when they’re actively looking for the work you do.
All of your leads need to go somewhere organised. That includes contact form enquiries, chatbot messages, and website leads. With the One Base Media growth system, everything goes into a CRM you can access on your phone or laptop.
That means you can keep track of new enquiries, follow-ups, and conversations without things going missing in texts, emails, or notebook scribbles. You can also assign staff at no extra cost and give them their own login so they can manage enquiries too. It gives your business more structure, makes response times easier to manage, and helps you stay on top of opportunities that would otherwise slip through the cracks.
When all of these pieces are working together, the result is simple. Your website becomes stronger, your Google presence improves, your reviews increase, and your enquiries are easier to manage.
That means better visibility, more trust, and more local leads coming in from the work you actually want. This isn’t about one quick fix or one-off design job. It’s about building a proper growth system around your trades business so your website, local SEO, Google profile, reviews, and lead handling all support each other. That’s when local marketing starts to feel joined up rather than frustrating.
For local trades businesses that want quicker contact, WhatsApp can be added as another enquiry route.
We start with a conversation about your business, what services you want more of, and where your current setup is falling short.
Once we know the direction, we build the website, install the systems, and put the lead generation pieces in place around it.
When everything is ready, your new setup goes live and starts working as one connected system built to bring in more local enquiries.
