branding Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

Why Every Construction Company Needs a Professional Website

obm — Thu, 05 Dec 2024 06:25:40 +0000

In today’s fast-paced digital era, having a professional website is crucial for businesses of all sizes. For construction companies, this is especially true. With the construction industry becoming increasingly competitive, companies need to find innovative ways to stand out. A website acts as a digital storefront, showcasing your skills, expertise, and services to potential clients at any time of the day.

Moreover, potential clients often make decisions based on first impressions, and a professional website helps you establish credibility right from the start. It not only reflects your business values but also provides a platform to demonstrate your expertise and connect with your audience. Here’s why every construction company should prioritise having a high-quality website.

1. First Impressions Matter

Your website is often the first point of contact between your company and potential clients. A poorly designed or outdated website can create a negative impression, making clients question your professionalism and reliability.

Credibility and Trust

Investing in a professional website signals that your company is serious about its business. It builds trust by showcasing your certifications, awards, and accreditations. Including high-quality testimonials from satisfied clients further reinforces your reputation.

Showcase Your Expertise

Your website serves as a virtual portfolio, allowing you to highlight past projects, services, and unique capabilities. High-resolution images and videos of completed work provide a powerful way to demonstrate your construction skills.

2. Improve Your Reach and Visibility

The majority of clients begin their search for services online. A professional website ensures your company can be easily found by potential clients looking for construction services in your area.

Search Engine Optimisation (SEO)

SEO is a critical component of a professional website. By targeting relevant keywords, such as “construction companies in [location]” or “builders near me,” your website can rank higher in search engine results. This increases your visibility and drives traffic to your site.

24/7 Accessibility

Your website is always available, providing information about your services, location, and contact details around the clock. This ensures that even after business hours, potential clients can learn about your company and leave enquiries.

3. A Platform for Marketing Your Services

A professional website acts as a hub for all your marketing efforts, enabling you to reach a wider audience through a variety of digital strategies.

Content Marketing

Create valuable content, such as blog posts, videos, or case studies, to attract and engage potential clients. For example, a blog post offering tips on selecting the right construction company or explaining the benefits of sustainable building practices positions your company as an industry leader.

Social Media Integration

Your website can serve as a foundation for your social media efforts. Integrate links to your social media profiles and share website content on platforms like LinkedIn, Facebook, and Instagram. This drives more traffic to your site while building brand awareness.

Email Campaigns

Encourage visitors to subscribe to your newsletter by offering updates on industry trends or exclusive promotions. A website integrated with email marketing tools can help you stay connected with potential and existing clients.

Online Advertising

Digital advertising is another way to drive traffic to your website. Use tools like Google Ads or Facebook Ads to promote your services, directing leads to specific landing pages designed to convert visitors into clients.

4. Enhance Communication and Customer Experience

A website is a vital tool for improving client communication and delivering exceptional customer service.

Clear and Easy Contact Options

Ensure your website includes an easy-to-use contact form, phone number, and email address. Adding features like live chat can further enhance the user experience by providing instant responses to client queries.

Project Management Features

For clients with ongoing projects, a dedicated portal on your website can streamline communication. They can access timelines, updates, and important documents in one centralised location, improving transparency and customer satisfaction.

Additionally, combining your website with SEO and Website Migration Services ensures it functions smoothly while attracting new clients. This dual approach keeps your communication streamlined and improves your site’s performance and visibility, further enhancing the customer experience. By providing these modern solutions, you demonstrate a commitment to professionalism and adaptability in a competitive industry.

5. Stay Competitive in the Industry

The construction sector is highly competitive, and a professional website helps your business stay ahead of the curve.

Highlight Your Unique Selling Points (USPs)

A website is the perfect place to showcase what sets your company apart. Whether it’s innovative designs, eco-friendly building practices, or quick project delivery, make sure your USPs are front and centre.

Showcase Reviews and Testimonials

Featuring reviews and testimonials from previous clients is an excellent way to build trust. New clients are more likely to choose a construction company that has a proven track record of satisfied customers.

6. Cost-Efficient Business Growth

Building and maintaining a professional website is a long-term investment that offers significant returns.

Streamline Operations

Integrating tools like online booking systems or quote calculators can save time for both your clients and your team. These features make it easier for clients to engage with your services while streamlining internal processes.

Measure Success

With tools like Google Analytics, you can track the performance of your website. Understanding where your traffic is coming from, which pages are most popular, and what actions visitors take helps refine your marketing strategy.

How One Base Media Can Help Your Construction Company?

At One Base Media, we specialise in helping construction companies elevate their business through targeted, results-driven marketing strategies. As a dedicated construction marketing agency, we understand the unique challenges of the industry and design solutions that help your business stand out in a competitive market. From driving more traffic to your website to generating exclusive, high-quality leads, our goal is to provide predictable, proven results that fuel your company’s growth.

Our approach focuses on delivering measurable outcomes tailored to your business needs. We work with construction companies that are committed to growth and looking for a trusted partner to drive revenue. By ensuring you receive exclusive leads—clients actively searching for the services you provide—we help you maximise your return on investment. Each lead is carefully targeted to your audience, providing better opportunities to convert enquiries into long-term projects, all through one affordable monthly payment.

Whether you’re looking to enhance your online visibility, build a professional website, or develop a comprehensive digital marketing strategy, One Base Media is here to help. With a focus on transparency, consistency, and results, we’re your trusted partner in achieving sustainable growth. Let us help you transform your construction company into an industry leader with digital strategies that deliver every time.

6 Signs It’s Time to Rebrand Your Business

obm — Mon, 14 Aug 2017 08:38:30 +0000

There comes a time when you think that maybe it’s time for a slight change or improvement, and that’s no different when it comes to your businesses branding. At some point all businesses will have to redefine their brand and it is a long-term investment. It can help your marketing efforts, separate you from the pack and enable you to reach new audiences. It can be hard to know when and if you need to rebrand, most of the time it gets lost in the busyness of the day. Even if they are noticed the decision to make that step is often hard. So how do you know when it’s finally time to embark on a rebranding adventure? Well, here are the tell-tale signs that your brand is probably ready for an update.

Your Brand Name No Longer Reflects Your Brand Vision.

What you think is a good name 15 years ago now may no longer represent your brand now. Changes in your business may end up in you needing to change your branding to match the visions the business has now. In some cases, your brand name just might out grow your business and you shouldn’t let that drag the rest of your brand and business itself.

You’ve Outgrown Your Brand.

If you have outgrown your current brand or need to account for any improvements that have happened then it may be time to consider a rebrand. There will come a time where your business builds and expands and your previous branding may not fit the direction your business is going in. Sometimes your branding can drag your business down especially if you want your business to start building and aiming higher. So, if you are considering expanding your business and building on your vision then you should also start considering a rebrand as you want your branding to speak highly for your business.

When the Market is Evolving Quickly.

There may come a time where a rebrand is necessary to keep your business competitive, as your market will always be changing and evolving. There comes a time where your business may not be recognised for its products or services because your branding doesn’t associate you with high quality. You don’t want your business to fall behind just because it’s branding isn’t up to scratch and doesn’t reflect your products/services like it should to still compete in the market.

You Get People to Your Site but No One Bites.

You may be able to drive traffic to your website, but if there is no conversion from that then that’s a problem. This can often be because your branding may be aimed at one type of audience but you market to another. It makes it confusing for consumers to understand whether the product/service is for them or not. People will click on your site looking for one specific thing and if they feel it provides them with the opposite they will automatically click off the website. So, you need to ask yourself when your marketing efforts are targeting the same people as your branding, and if not then it may be a good idea to rebrand.

When You Outgrow Your Original Mission.

Every business has a mission that they want to achieve, but sometimes the business might outgrow that mission, that may be because you’ve met your mission already and are aiming for another mission or you’ve realised that your mission isn’t the route you want the business to take. Whatever the case may be, if you’ve outgrown your originally mission you may have to reevaluate your branding because your new mission may not fit your previous mission and you want your branding to be consistent with the business overall.

You Need to Disassociate Your Brand from a Negative Image.

It doesn’t take long before someone manipulates your business into something it’s not, one negative comment can sometimes ruin your business. And thanks to social media, political missteps and much more it makes it worse for negative comments to spread further. Which unfortunately will mean people will associate your branding with the negative comments and problems, therefore rebranding is a step you should consider if this has happened. Rebranding allows your business to have a fresh start with new branding and get away from all the negative comments and problems from the past. It gives you the opportunity to start fresh and put everything right for the business.

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Keeping Your Branding Consistent on Social Media

obm — Wed, 26 Jul 2017 08:27:44 +0000

Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media.

How to Keep Your Branding Consistent on Social Media.

So firstly your probably wondering well how exactly do I do that, as I know some people struggle to do so, well here is how;

Create a Familiar Look.

This is a step you need to take before you start worrying about what you are posting, you want your business to look the same on all your social media platforms. Although each platform has different layouts, it doesn’t mean that you profile image, bio, etc need to be different, they should be the consistently the same throughout the platforms. And if possible, your social media platforms should be consistent with your company website as well.

Keep Your Message Content Consistent.

If your messages are not consistent it will confuse your customers and potentially harm your brand. So, it is important to keep the content you share on your social media platforms consistent. You shouldn’t bombard your users with the same content again and again, keep the pace varied as Twitter users and Facebook users expect different posting frequencies from businesses. Uses also don’t like being constantly advertised to, so get a bit creative and utilise the power of social media creativity. Social media platforms like Facebook and Twitter can be so much more than simple promotional streams.

Re-purpose Content.

For small businesses time is crucial, so re-purposing content will save you time. Re-purposing content is basically you take existing content and putting a spin on it. Most of the time that is spent creating content is spent on researching facts, finding relevant pictures, etc so why would you put that work in and only using it once? Just start by reviewing the content you have already created and see if it can be re-purposed. An example of re-purposing would be turning a text based post into an infographic. It means you can use all the same statistics, but a visual post will resonate with a new audience.

The Design and Graphical Elements.

The look of your brand is decided by your logo, layout, colours and other design elements, and the visual identity of your brand is greatly affected by how these elements work. You want to create visually pleasing social media platform pages but you also want them to represent you and your brand. Here are some general guidelines to keep in mind;

Keep colours, logos and layouts similar across all platforms.
Use similar tone and language in your content.
Try to maintain visual cohesion in all your customer communications.
Pat close attention to the colour palette, font and other graphical elements.
Your website, email newsletters and business cards should have a similar design.

Benefits of Consistent Branding on Social Media.

So now you’re probably wondering well what are the benefits of consistent branding, because surly each social media platform is different. Well just because social media platforms are different doesn’t mean your branding should be as well. It is tough to effectively communicate your brand consistently, but making the effort to can help create loyal customer following. The way your customers respond will change enormously if you focus on sending the right message. Consistent branding through social media platforms will help you realise these benefits;

Give your business a unique personality and an identity that customers can relate to.
Your image will stand out in customers minds.
Boosts your authority in the marketplace.
Position your brand properly and in turn command a higher pricing-niche for your products.
Differentiate your business amongst other brands.
Increase customer engagement and loyalty.

The Importance of Consistent Branding in Social Media.

Seeing as social media is very cost effective it’s important to have a business presence on the platforms, however it is also important to have consistent branding throughout your social media platforms. There are many reasons consistent branding is important, and here are the main reasons you need to know about;

It Strengthens Brand Name Recall.

It’s important that across all social media platforms your brand name is the same, consistency on this will help users to identify quickly who you are. For example, Coca Cola chose “Coca-Cola” as their Facebook name and to keep the consistency going their Twitter handle is “@cocacola”. Because even though they are a multi-national business they believe that consistency helps their brand recall and will attract customers more. Without consistent brand naming your business will leave users confused and wondering whether it’s a different business, which will ultimately put them off. This is something you don’t want to do, so always keep your brand name consistent throughout to ensure ultimate brand name recognition.

It Doesn’t Create Confusion Among Your Users.

When you are not being consistent with how your business posts, handles, manages or designs your social media you run the risk of confusing a collection of users and followers. You have a loyal fan base on social media because of the quality of your products and the way you market your brand, so why hinder that by confusing users with consistency across your social media platforms. Users will find it unappealing resulting in your business losing their following and potentially losing their custom, the point of social media is to reach out to as many people you can, and that can only be maximised if you are consistent with how you deliver.

It Doesn’t Portray Conflicting Personalities.

Branding your business goes far beyond just your name. You need to be consistent with the ideas and principles your wishes to show. Depending on the audience of your business will depend on how you show yourself on social media. If you’re like Disney and appeal to a light hearted fun audience then your content and how you show yourself on social media will be light hearted and fun. Consistency is important because it helps to establish what kind of business you are and what kind of business you wish to be. So even if you are using different social media platforms consistency in your branding is essential for social media and not portraying conflicting personalities within the business.

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12 Typography Tips You Need to Know

obm — Wed, 19 Jul 2017 09:07:03 +0000

Typography is a key feature of graphic and web design, so it’s important you know all the tips for typography to create great design. Typography also plays a role in communication for design, so it’s essential to have your typography in check to create effortless reading. Poor typography turns visitors off from looking at your website. So here are 12 typography tips you need to know.

Keep the Number of Font to a Minimum.

You don’t want to use more than 3 fonts on a website, the reason being it makes the site look unstructured and unprofessional. So, keep in mind too many type sizes and styles at once can also wreck any layout, so in general limit the number of font families to a minimum, two is plenty but ideally one is often sufficient, and stick to them throughout the entire website. If you do decide to use more than one font type then make sure the font families complement each other.

Logical Hierarchy.

It is one of the most important functions of type. Distinguishing font sizes and selections helps show a logical content order within the website design. It helps readers to identify the priority order to read the content and understand it, you can’t communicate effectively without a logical font hierarchy.

Adjust Line Spacing.

This is often neglected, not adjusting your line spacing correctly will not help your readers moving from one line to the next. These unpleasant gaps can be avoided, by either some clever maths to make sure your values are directly proportional to your font size, or you can simply do it by feel. You also need to consider different sized screens, for a desktop you may think you need to make the headings several times bigger for user clarity, but on a mobile, that will push text down, breaking the flow of body text leading to excessive scrolling.

Compare and Contrast.

Colour balance, black and white and shades of grey all affect how your fonts will read. You want your font to be readable but also you want the website to be visually pleasing. Laying type over photography, graphics, patterns or illustrations is an exercise that must be taken seriously to establish and maintain the text readability.

Limit Line Length.

The right amount of characters on each line is key to the readability of your text. It shouldn’t be your design that dictates the width of your text, it should be down to legibility. You should have around 60 characters per line if you want your users to have a good reader experience, for mobile devices around 30 – 40 characters per line. In web design, you can achieve an optimal number of characters per line by restricting the width of your text blocks.

Consider the Reader.

You need to think about how the user interacts with the display. Off the desktop there’s less space to play with, so your typography should scale with regard to reading. You should think about how people will consume the content and adjust the typography accordingly, because at the end of the day, your visitors are what matter the most. People tend to hold their mobile devices closer to their faces, so considering scaling down the typography from desktop to mobile may be a good idea. As a large font on a desktop mobile can be hard to read and annoying for visitors has they must scroll further to get all the information.

Choose a Typeface That Works Well in Various Sizes.

Users will access your website using different sized devices that have different screen sizes and resolutions. So, be sure to choose a typeface that works well in multiple sizes and weights to main the readability and usability across all the different devices. Most importantly, your typeface must be legible on the smaller screens, so avoid fonts that use cursive script, because although they are beautiful they are difficult to read when they are small.

Use Fonts with Distinguishable Letters.

To many typefaces make it too easy to confuse similar letter forms, specifically “I”’s and “L”’s and poor letter spacing like “r” and “n” can look like an “m”. So, when choosing your type, make sure you check the types out in different contexts beforehand to ensure it won’t cause an issue for your users.

Avoid Colouring Text in Just Red or Green.

Colour blindness is a common condition, so it is recommended you use other cues as well as colour to indicate important information. So, using an asterisk to mark important information in conjunction with colours will help to indicate to someone that may be colour blind where the important information required is. You should also consider avoiding the use of red and green colours on their own to point out important information because red and green colour blindness is the most common form of colour blindness.

Don’t Minimise Spacing Between Lines.

There is a special term for the spacing between two lines of text, which is leading or line height. By increasing the line height, you increase the vertical white space between the lines of text. This will generally improve the readability of the text, however there is a fine line between the text being too close together and too far apart, you want it to be just right to get the best readability experience for visitors. As a rule, line height should be about 30% more than the character height for good readability, so always keep this in mind.

Avoid Using Blinking Text.

Firstly, content that flashes or flickers can trigger seizures in susceptible people, so you want to avoid using blinking text at all times. But it also acts as a distraction and an annoyance to other users in general, their focus will go straight to the blinking text rather than the information they need, which will start to annoy them.

Avoid All Caps.

All caps text is okay when it doesn’t involve reading a lot such as; acronyms or logos. But when you use all caps throughout your message it makes the message and information harder to read for users. All caps text will put users off reading the information because they find it difficult to read, meaning they will take longer to the read the text and therefore you have a higher chance of users getting annoyed or bored and not wanting to read on.

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10 Tips for Designing Great Infographics

obm — Fri, 07 Jul 2017 13:32:40 +0000

Infographics are not something that is new, they have been around for ages, however they have become increasingly popular to communicate scenarios and information.

Because of the increasing popularity they have it’s become important for your infographics to be better than others and that isn’t always easy to do.

So, our blog tells you all the tips you need to know when designing great infographics templates.

Create One Strong Focal Point.

You must create one focal point otherwise your infographic becomes too much of a complicated mess of images and text. It is sometimes very easy to get carried away but the infographic will then become overwhelming rather than helpful.

Relying heavily on one central graphic that strongly communicates your overall theme and message will do the infographic justice and eliminates confusion for the viewer.

Once you pulled together the main graphic you can turn your attention to all the extra parts, like the graphics and textual information.

Create Your Infographics for Your Target Audience.

You need to figure out what you audience wants. Coming up with the idea is only half your battle, if you make an infographic template that your audience isn’t going to be interested in then it becomes pointless.

Your audience is everything when it comes to make graphics, posting content, creating products/services, so you should think about your audience when designing an infographic as well.

The infographics with the most traction and most attention are the ones that meet your target audience and what they want the most.

So, your main goal is to design and create an infographic that is specifically aimed at your audience, not everyone. Keep it specific, relevant and targeted.

Tell a Visual Story.

The goal for an infographic is to make for a quick read, you design should tell a story. They should be very visual experiences though, so you need to remember you don’t necessarily need to rely heavily on text.

A little text should be there should someone want to read it, but the pictures should carry the main communication on their own.

Once you have a working design, you should try stripping the text away and showing it to someone that hasn’t seen it yet, can they tell what’s going on? Is there anything they think you could improve on regarding your visual communication to tell the visual story better?

Keep it Simple.

Sometimes infographics end up being unnecessarily complex and overloaded rather than creating an “I get it” moment for the viewer.

Infographics are better when they are simple, they create a better experience for the viewer.
You are better off creating four or five infographics that flow into each other when you have a lot to say rather than cramming it all into one infographic.

At the end of the day, simplicity will always win and you should keep that in mind.

Make it a Manageable Length and Size.

Infographics are supposed to be big, they visually tell us information, but going too big will lose viewers interest.

Having an infographic that’s too long hinders your chances of telling your story to people, they become bored of what they are reading because it goes on for too long.

Which means they will either just scroll straight through it without reading it properly or they will click out of the infographic completely.

The size matters for an infographic as well, if the size is too big it may lead to a slow connection, which will annoy viewers. So be sure to keep the size of your infographic in mind as well.

Use Appropriate Metaphors.

The most engaging infographics take the boring or complex information and apply a graphical metaphor that is suited to the information that anyone would understand what is being said.

Using appropriate metaphors adds a fun and interesting aspect to your infographic, it will intrigue viewers and almost instantly grab their attention far better than a boring or complex infographic would.

Create a Killer Headline.

The headline of your infographic is very important, it has the same principle as a blog article headline.

The infographic will not get any attention if it doesn’t have a great headline. Good headlines will have these features;

Describing the infographic
Grab the viewer’s attention
Short enough to understand at a glance

Without a powerful headline, your infographic wont interest people and will therefore not get viewed.

You need to have a clear plan of your infographic headline, as it needs to be strong, it’s not going to change when its put into visual form.

Add White Space.

White space is important, it breaks everything up so it’s easier to digest. Good infographics will include a balance of visual elements with the necessary white space.

This is because it helps guide the viewer along as they look at the infographic. You don’t want a viewer getting confused over your infographic because they don’t know where to look.

Cite Your Sources.

Creating an infographic doesn’t mean that you don’t have to site your sources, if you are using data from somewhere be sure to site it, even in your infographic.

Try using sites that are as up to date as they can be, using old information to get facts and figures will make you seem out of touch.

It’s up to you where you site your sources, however siting them at the bottom of your infographic is better as it doesn’t distract anyone from the flow and visual appearance of the infographic.

Focus on the Flow.

The best strength of an infographic is that it flows in all ways possible. It’s like a story, if it can convey your idea by taking you from one phase to another without any problems.

You should be able to move the viewer through a though process, so when designing and creating an infographic ensure you create flow. This will help viewers pay attention and be persuaded by the message presented.

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6 Tips for Building a Powerful Brand

obm — Wed, 28 Jun 2017 13:47:36 +0000

Branding helps people remember your business. So, without building a brand your business will not be remembered and you will therefore not do as well as other businesses. Branding is one of the most difficult aspects of marketing, however it is also one that many businesses brush off as simple or natural. But there’s nothing natural about building a powerful brand. It requires a lot of thought, hard work and creativity to produce branding that will get you noticed and remembered. So here are six tips for building a powerful brand for your business;

Understand What You Want Your Business to Be.

Not every business will be as big as Apple or Nike but you shouldn’t let that put you off because sometimes is better to be well known with a small crowd of passionate users. So, the first step is knowing what you want your business to be so you should be asking yourself; who is your audience? You can then design your brand appeal based around your audience, as you want your brand identity to appeal to them the most.

It’s Not Just About Your Logo.

Businesses think that your logo will do all the work for you, however this isn’t a very wise move for any business. Your logo can not do all the talking, a lot of effort needs to go into making your brand stand out, it’s important that you think about every aspect of your branding, this includes the little things like the font type you choose to use. Making the investment into brand development for all aspects will be essential for your business, you may have a good logo but a bad business, so investing in brand development is essentially your brand personality. Once you’ve realised that your logo isn’t where your branding ends you should spread the branding throughout each area of the business; communications, customer service and leadership.

Always Be Consistent.

Consistency is key to developing a powerful brand, just a single moment on inconsistency can damage years of effort. Whether you are a large business or a small business it is essential for you to stay consistent with your branding. So, before you go ahead with marketing or releasing new products/services you should always think about how it will affect your brand.

Start Branding Early.

As soon as you have decided on the direction your business is going to go in, don’t delay with butting together all your branding ideas. Start the branding process for your business the moment you have an idea of what your business direction is. You want your brand to be out in the open quickly for people to see. Branding is how you will get people to remember your business, so starting early will give you the advantage your business needs. You want your brand to align with your business’s vision, mission, goals and values.

Make Sure Your Branding Projects the Image You Want Your Business to Have.

Your branding is the first thing people will recognise, and from there they will have an image in their heads that they associate with your business. So be sure your branding portrays the image you want it to. Having branding that isn’t relevant to your business will not only confuse people but will also make them wonder whether your business is the right business for them.

Update Your Branding (When Needed), But Try Not to Overhaul It.

Updating your brand is important as things change over the years, your audience will become interested in updated products/services. Therefore, think about updating your branding when its needed to follow the patterns your audience is. Small changes are good, they help re-fresh the business and bring the business back up to speed with any current trends or interests from your audience. But be sure not to completely overhaul the branding as this will decrease your brand credibility that you’ve spent a lot of time building.

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9 Logo Design Trends for 2019

obm — Wed, 31 May 2017 13:47:01 +0000

A logo is one of the most important aspects of a business it provides brand identity. It will be one of the first things that user will associate with your business. Therefore, you want to be sure it’s memorable and unique to your brand and business, so sitting down and having a real discussion over what you want your logo to look like is important. So, here are some logo design trends for 2017 that will help you through that discussion to make the right choice.

Form Simplification.

Logo and branding trends are indicating it’s time to make room for cleanliness, it may have started with branding but simplification is now showing in trends for logo’s in 2017. Take for example the minimal and spacious branding for The Athens Recorder or Labor’s neatly organised logo or packaging. These simple designs are making a huge appearance in logo design trends, so if you’re looking at have a logo designed for your business, you should seriously start considering a simple, neat, organised and minimal design.

Handrawn, Handwritten or Handmade.

This trend will help connect your brand with the customer on a personal level. Although it is a little tougher to translate the handmade design to the digital version, but now with the evolution of scanners, light pend and vector tracing these problems are now in the past. The handwritten, handrawn or handmade style delivers a personal touch, authenticity and warmth to users. Which means they are more likely to remember your business. It is also important to focus on the typography in this style, as bespoke fonts are valuable assets to the design industry.

Cropping.

Cropping is on the way in 2017 to embrace the idea of subtraction and its coming back in a big way. The idea is about how little you can show but still communicate the message to users. And the answer is less than you thought! For example; design agency Casa Rex used the crop tool to create a signature look for lifestyle and culture brand Risca Faca, they cropped the Punk logo so it looked like it extended off the page.

Negative Space.

This style logo has started to emerge in the recent years, however it seems to be making a stronger appearance in 2017. Negative space logo designing is very popular on social media sites and many big brands, it also boosts user engagement. This trend draws your attention into the mail aspect of the logo and it makes it easier for users to recognise the branding and therefore remember the business.

Photographic Textures.

Something that is very new to the trends of logo design for 2017 is the use of abstract photographic textures. It is a quick way to add personality to your brand, which will then influence your business, as users like to see personality. For example, Franklyn’s logotype for the Cherchez la Femme exhibition we can see photographic hints of grass, flowers and smoke. All of which make a unique abstract image for the logo.

Vintage – “Old is Gold”.

The vintage style trend is becoming increasingly popular for 2017 and will be seeing a whole new face for 2017 as well. This style design also conveys a sense of royalty, trust and authenticity; however, they may not be as sleek as other styles, they certainly excel at their job when it comes to grab the customers attention towards the brand.

Geometry.

Although geometry has probably been trending since before you were born, that doesn’t mean that we can’t talk about the way designers are pushing that envelope today. Geometry has becoming increasingly popular in 2017 for designers, as you are now able to put a new spin on designs making it personalised and unique to your business. Personalisation and uniqueness boast a positive outlook for users, as it shows you take your business seriously and want to excel in every way possible.

The Moving Parts – The GIF’s.

The GIF logo or moving logo has become very popular in 2017 for logo designs. It’s becoming increasingly popular as it allows the business to create different logo looks for different uses. An example of this is Chaology’s logo. You shouldn’t be afraid to start this trend for your logo design in 2017 as you will probably find it will have a better impact on your brand than a regular logo design.

Mono Lines or Line Art.

2017 will be experiencing line art in logo designs. These are simple designs with a single line which is often accompanied by a graphic art. Line art logo design has recently been loved by businesses for simple and laid-back design. The style will include a line with unchanging thickness and continues to flow through, which when looked at closely gives a clear and cleaner look to your logo design. It creates a clear distinction between the generic coloured logo and mono lines. Overall there are many trends to consider before making the final decision on your logo design! You want your logo to look professional but to also portray your business’s brand and style in a way that users will remember. You want users to associate your logo and branding with the business.

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9 Graphic Design Trends for 2019

obm — Thu, 13 Apr 2017 10:24:32 +0000

With 2017 in full speed, graphic design trends are changing a little. Many of the 2016 trends will continue to show themselves in 2017, however there are a few new trends that are set to make an appearance and change graphic design in 2017. Here are 6 trends to watch out for, in order to make graphics brilliant for 2017!

Responsive Logos

These logo’s have been designed to keep up with an increasing selection of formats and scales that are now becoming available to users. So, scaling down for mobile devices doesn’t only mean making things smaller, a good responsive logo will adapt and respond to its environment and still be functional. With more and more mobile devices being available to us everyday, it means the responsive logo will continue to rise in 2017.

Cinemagraphs

There are still photographs where a single and small movement is made, and the image will usually come as a GIF. These cinemagraphs are an incredibly simple and effective way to grab users attention quickly. With the competition growing, you should expect to see cinemagraphs come into play for 2017.

Illustrated (hand-drawn) Images

Illustrated images are great for adding a clearly human element to graphic design, making your brand feel a little more human to users. They can be used in a huge range of situations but are becoming more popular as a way of explaining or illustrating aspects of your brand or product, such as; instructions for a product or service. 2017 will see an increase in these types of design as their ‘sketching’ and ‘independent’ quality becomes more popular amongst users.

Bold Photography and Sleek Text

The mix of bold and sleek images and text has started to captivate users, making them more aware and interested in your brand. The photography and text tend to work together to create great contrasts and borders for graphics. Therefore, in 2017 this will continue to rise, because this is being seen as a great way of interesting users to the brand and making yourself more aware to other users.

Modular Layouts

They function to break up text and put it into manageable chunks. We have found that making the information more manageable makes users interact with the design more. Furthermore, modular layouts can look very professional as long as they are done right, which is a great way of making your brand fresh, new and in users eyes interactive. So, for 2017 you should expect this to rise, and take it into consideration when talking about your design for your brand and website.

Duo-tones

This is the combining of two colours on an image, usually with the use of very bright or contrasting colours. This bold use of contrasting colours will also bring some originality into your design and brand. Duo-tones don’t always have to be bright and contrasting colours, using simple and delicate colours may be better for you especially if this goes with your brand colours. This will be something that will continue to rise in 2017, making it something to consider in order to make your brand stand out to users.

Colour Transitions

Colour transitions have become one of the biggest design trends now. It all started in 2016 and is set to quickly rise further in 2017. This trend has started everywhere from logo, buttons and picture overlays, and some big brands have decided to follow this trend, one being Instagram, they changed their logo to a more modern camera lens with a colour transition from orange to pink to purple. For 2017, we are expecting more business to adopt this trend for both their printing and web design.

Pattern and Geometric Shapes

This trend started in 2016 and it’s one that will continue to rise in 2017, furthermore in 2017 you should expect to see more natural inspired patterns such as; marble, precious stones and plants. It’s set to bring a crafts vibe to media, especially as painted patterns contrasted with simple typography come into trend for 2017. Furthermore more for packaging and brand design will bring together the best quality of flat design and pattern, and will create a vibrant, colourful products, which will bring a contemporary and artistic trend to a business’s branding.

Modern Retro

This trend has been around for a while, however it seems to be rising for 2017, modern flare added to retro designs, typefaces and colour palettes make for an interesting fusion of old and new. The key for this trend is both authenticity as well as simplifying and modernising any element that stood out from any time in the past. So for sure this preference for 2017 will continue to grow and we haven’t seen the end of this trend yet. So, as 2017 continues and you are deciding to get some graphics created for your brand, considering these 8 trends within 2017 so far will help you take your brand to the top, as branding is key to the success of a business.

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10 Mistakes When Designing Business Letterheads

obm — Thu, 08 Dec 2016 11:21:39 +0000

Designing an effective business letterhead is crucial for any business. Through a letterhead, you are representing your whole company and brand. As well as potentially being the very first point of contact from your company to a new customer.

As it is an extremely important matter achieving a professional letterhead, we are providing you with the top 10 pro tips to avoid making those devastating mistakes when designing your business letterheads.

Colour Overload

You may think that you are doing your letterhead justice, but little do you know that you might be overcrowding your design by adding too much colour it. You would want to avoid using extremely detailed graphics and gradients, as it could easily blind the message that you are trying to get through to the customer.

You need to keep in mind that your letterhead design also needs to look strong in black and white, due to the fact that your letterhead might be copied and faxed which is black and white only. Therefore making your letterhead complex and full of colour, may be an ugly downfall.

So what is the right amount of colour? We would recommend that the best way to maximise is to actually minimise. Stick to your brand colours, to maintain having all of your business elements familiar and to the same theme. As well as limiting to using only one colour can really make your letterhead design clean, simple and effective.

Irrelevant Information

What do you need to include in your letterhead, and what is irrelevant? One thing to remember is that you definitely do not need to include everything about your business in the letterhead.

We understand that you may have a lot of information and contact details, but you can go into detail when it is time to write the content of the letter. For now you will only want to include the important information, so that people can easily read the relevant details that they want to see. Critical information could include who it is that is writing the letter, as well as including an email address, return address, telephone and fax number if necessary.

Overcrowding

Overcrowding your letterhead can easily put off anyone. It is very easy to add too much information, which is why it is key to get the next steps correct.

The first step to success is to cut off any irrelevant information. Like we previously spoke about, there is no need to include everything and anything in your letterhead. You could easily make the design appear ugly, causing it to be too much of a struggle to read.

To fix this overcrowding problem leads us on to the next step for success, correcting the layout. A good idea before heading straight into creating your business letterhead design, is to plan out the layout. We recommend that you find or master up a template before you jump right in.

A big mistake is ignoring this step and rushing into making a complex layout and difficult to read letterhead. This way it ensures that you haven’t missed out any required elements and could cut down the information, process and of course your time.

Excess of Images

Connecting to the previous point, the use of too many images can easily overcrowd a letterhead within seconds. You should limit the quantity of images that you use, as well as reduce the size of the ones that you do decide to keep on your business letterhead design.

Wrong Font Style

You may overthink this stage, but it sure can have an influence on how effective your letterhead is at doing its job. There are hundreds, even thousands of fonts to choose from. But which font is the best to use? If you are not already associated with a font, you ideally want to go for the easiest font to read. Otherwise how would anyone be able to read it?

However, if your brand already has a font then the best idea would be to use that exact one to keep consistency throughout your brand. You should make it a rule that no more than two fonts shall be used.

No focal point

Ask yourself, do you have a focal point in your letterhead design?

Creating a focal point can really help improve the reader’s experience of your business letterhead. It means that your letterhead has elements that will guide the eye smoothly through it.

If you have a logo, this is likely to be your focal point. However, if you do not have a logo design, you can easily make your business name the focus of attention, or simply use design elements to draw the attention.

Bad Choice of Software

How will you be creating your letterhead? Do you have any helpful software to use?
This point is not necessarily a design mistake, but more of an inconvenience. There are numerous software that could make your journey a lot easier. For example Photoshop, Illustrator and InDesign. These tools have different roles and advantages to them, so choose wisely.

Illustrator and InDesign may be more suited to a letterhead, so it is really thinking about the features that can help you to make the best letterhead design possible.

Cheap Letterhead

Saving on costs may actually do more harm than good. Using cheaper paper or inks, can make your letterhead look tacky and cheap.

What do you have to look out for? If it is cheap paper, it may be too thin or can make the letterhead too rough. When it comes to inks, you can tell if it is cheap, due to the fact that it will be quicker to fade. This will not be the attractive letterhead that you will be proud of.

No Flexibility

You need to be flexible in today’s digital world. It is not guaranteed that a letterhead will be primarily used for printing. It is rather likely now that the letterhead could be transferred through email and all sorts of other media platforms. This means that you have to make sure that your letterhead design is adaptable.

Refusing Professional Help

Do you need an expert? It may be beneficial to get help from a professional in the field. If you do not have the strongest design skills, this could be the next step for you to take. A letterhead is extremely important to your brand and business, so you need to make sure that you get it right. Get an expert in who can make it perfect!

What Makes A Great Logo

obm — Sat, 23 Jul 2016 08:59:40 +0000

Having a good logo is very important if you want to stand out in front of your audience, there’s no denying about that. A logo can tell a lot about any business, so it has to be meaningful and it also needs to send a message if you want it to be successful. With that in mind, you do have to wonder what makes a great logo and how can you differentiate a great logo from a good one!

Simplicity

A great logo is simple. You don’t to be overly complicated, instead you have to take your time and do all in your power in order to achieve success. Granted, it will not be easy to do something simple right from the start. Take your time and remember that simplicity is the key if you do want to achieve success in the long run.

Originality

Obviously you just can’ copy another logo, change a few bits and call it a day. What makes your logo memorable is its distinction. Make it as unique and as different as you can. Try to incorporate ideas of your own and make it one of a kind for the best results.

Think about the future

It’s amazing to have a versatile and scalable logo that you can change for special occasions. It’s a great thing to have and one that will stand out quite a bit if you take this approach. Obviously, it’s always a good idea to leave some room for extra changes in the future, because you never know how you might want to change it in the long run.

Appropriate

The logo has to be appropriate for your industry and business. A random logo won’t work all the time, even if there are some situations when it was successful. Try to make it meaningful but don’t be too obvious, as this will make you fall in the wrong pit.

Target the audience at all times

Remember that your logo has to connect with the audience. That’s your main focus and nothing else. The customer has priority here so create the logo with your customer in mind. Granted it will not be an easy thing to do but if you do it the right way the results will be very well worth it.

Aim for longevity

While it can be a good idea to create a logo with trends in mind, the reality is that longevity has to be the main focus. Sure, a good logo always has to be in line with the trends if possible but it’s the longevity of the logo that will make it stand out.

These are all the things that make a logo great. You have to keep in mind the fact that a great logo will always stand out and you do want to have an impactful entrance in front of the audience. Keep these ideas in mind and you won’t have a problem creating the right logo for your business.

branding Archives - Construction Marketing Agency | Digital Marketing For Construction Industry

Why Every Construction Company Needs a Professional Website

1. First Impressions Matter

Credibility and Trust

Showcase Your Expertise

2. Improve Your Reach and Visibility

Search Engine Optimisation (SEO)

24/7 Accessibility

3. A Platform for Marketing Your Services

Content Marketing

Social Media Integration

Email Campaigns

Online Advertising

4. Enhance Communication and Customer Experience

Clear and Easy Contact Options

Project Management Features

5. Stay Competitive in the Industry

Highlight Your Unique Selling Points (USPs)

Showcase Reviews and Testimonials

6. Cost-Efficient Business Growth

Streamline Operations

Measure Success

How One Base Media Can Help Your Construction Company?

6 Signs It’s Time to Rebrand Your Business

Your Brand Name No Longer Reflects Your Brand Vision.

You’ve Outgrown Your Brand.

When the Market is Evolving Quickly.

You Get People to Your Site but No One Bites.

When You Outgrow Your Original Mission.

You Need to Disassociate Your Brand from a Negative Image.

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Keeping Your Branding Consistent on Social Media

How to Keep Your Branding Consistent on Social Media.

Create a Familiar Look.

Keep Your Message Content Consistent.

Re-purpose Content.

The Design and Graphical Elements.

Benefits of Consistent Branding on Social Media.

The Importance of Consistent Branding in Social Media.

It Strengthens Brand Name Recall.

It Doesn’t Create Confusion Among Your Users.

It Doesn’t Portray Conflicting Personalities.

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12 Typography Tips You Need to Know

Keep the Number of Font to a Minimum.

Logical Hierarchy.

Adjust Line Spacing.

Compare and Contrast.

Limit Line Length.

Consider the Reader.

Choose a Typeface That Works Well in Various Sizes.

Use Fonts with Distinguishable Letters.

Avoid Colouring Text in Just Red or Green.

Don’t Minimise Spacing Between Lines.

Avoid Using Blinking Text.

Avoid All Caps.

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10 Tips for Designing Great Infographics

Create One Strong Focal Point.

Create Your Infographics for Your Target Audience.

Tell a Visual Story.

Keep it Simple.

Make it a Manageable Length and Size.

Use Appropriate Metaphors.

Create a Killer Headline.

Add White Space.

Cite Your Sources.

Focus on the Flow.

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6 Tips for Building a Powerful Brand

Understand What You Want Your Business to Be.

It’s Not Just About Your Logo.

Always Be Consistent.

Start Branding Early.

Make Sure Your Branding Projects the Image You Want Your Business to Have.

Update Your Branding (When Needed), But Try Not to Overhaul It.

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9 Logo Design Trends for 2019

Form Simplification.

Handrawn, Handwritten or Handmade.