What is Pay Per Click (PPC)?

Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A successful campaign will turn your investment in to a return (ROI).

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.

What is Google AdWords?

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Our Step by Step Approach to PPC Campaigns

Let us take the weight off your shoulders and manage your account for you. Our in-house team of search marketing experts will focus on optimizing your account so you can focus on your business.

Determine your goal(s)

Whether your goal is to increase subscribers, sales or your brand awareness, it is vital you know what it is before you start, otherwise you could running your advertising in the wrong direction and realizing it too late. Compile competitor market research and utilize a bespoke strategy tailored to your brand and target niche.

Set Up the PPC Campaign

Create your campaign with the highest of standards to make sure your ads stand out from your competitors. Define your budget, select the appropriate/targeted keywords and start bidding on the keywords that properly describe your online business, products or services to get conversions and generate good ROI.

Optimisation & Testing

Optimize the ad copies along with the landing pages on a regular basis. This will ensure better and higher conversion rate. Monitor the success rate of the campaign closely on a daily basis. Check the response to your ad copies periodically to make sure your campaign is on target. Constant tweaking and nurturing to get the maximum ROI.

Reporting & Statistics

On a monthly basis, we provide you with report data and a summary of results for your Google AdWords account. PPC results are typically evaluated based on conversions and the average cost per conversion, unless your company’s goals specify a different metric to gauge the success of an account. These data are reflected in your PPC reports.