In today’s digital landscape, driving traffic and leads are some of the most important things to accomplish in order to stay afloat in your industry. Imagine not having enough visitors or traffic to your website! How will you ever generate a sufficient amount of leads or sales to keep your business thriving. People certainly don’t […]
Digital marketing is now one of the most important things that you need to know about if you want to advertise your business, or really anything online. When you are trying to come up with a plan for how to do this, you might want to search the internet to find information on the best […]
1. Creating and Optimising Google Business Listing If you haven’t already set this up you can create a listing by going to google.com/business and create a listing, Google will then send you a pin within 3-5 days with a verification pin. Do the following things for optimising your listing: Company logo Business address Opening hours […]
If there is one aspect where the difference between small and large businesses is the starkest, it is resources. The absence of adequate resources affects a small business on multiple levels, including its marketing efforts. Conventional marketing needs a lot of money. This is where digital marketing steps in. The infographic below offers a few […]
Blogging is a powerful tool to take your e-commerce business from an average to a sustainable venture. When you effectively embrace blogging, you’ll not only attract visitors to your website but you will consistently acquire new customers as well. Other content distribution channels such as social media, display advertising, among many others, are quite expensive. […]
Augmented reality (AR) has been growing and has become a surging up the ranks bursting into popular culture. For example; Pokemon Go, and AR based gaming app, generated huge traction, with its launch in July 2016. The free to play app that’s location based saw millions engage in the interactivity of augmented reality. We have […]
With many creative blogs already out there, its sometimes a struggle to make yours stand out. And often you sit there wondering how you get people returning for more and how do you increase visitors along with building a loyal following. We have plenty of tips to get your creative blog moving up the ranks […]
Video production is becoming increasingly popular as a main method of communication with customers and potential prospects. The production of a video is something that can be done in-house or outsourced, and there are two reasons it has quickly become a marketer’s media tool; Videos are interactive and engaging. Video is persuasive. So, if you’re […]
There comes a time when you think that maybe it’s time for a slight change or improvement, and that’s no different when it comes to your businesses branding. At some point all businesses will have to redefine their brand and it is a long-term investment. It can help your marketing efforts, separate you from the […]
Effective brands consist of a set of identity attributes. These attributes include your distinct selling points and your core brand values. With digital marketing growing a consistent brand message is becoming easier to implement. But some businesses are still finding it difficult to effectively tell their brands story in a visual way through social media. […]
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